[Form 4] CHOICEONE FINANCIAL Insider Trading Activity

Rhea-AI Filing Summary

Form 4 overview: On 07/01/2025, director Harold J. Burns reported the acquisition of 579 ChoiceOne Financial Services Inc. (COFS) common shares at a stated price of $28.70. After the transaction his direct holding rose to 23,308.7834 shares.

A footnote indicates that the updated total includes 283.7301 shares earned through the company’s dividend reinvestment plan (DRIP). No derivative securities or share disposals were disclosed and the filing was submitted individually (not jointly) on 07/03/2025.

Because a substantial portion of the increase stems from automatic dividend reinvestment, rather than an open-market purchase, the transaction appears routine. Nevertheless, the additional shares modestly enhance management–shareholder alignment and signal continuing participation in the company’s dividend program.

Positive

• Director ownership increased to 23,308.7834 shares, reinforcing management–shareholder alignment.
• Participation in DRIP signals confidence in the company’s dividend sustainability.

Negative

• None.

Insights

Securities Analyst

TL;DR Small, DRIP-driven insider share increase; signals alignment but provides limited incremental information for valuation.

The 579-share addition—roughly US$16,600 at the reported price—raises Director Burns’ stake by only ~2.5 %. With no open-market outlay and no derivatives involved, the filing is largely administrative. Such DRIP-related accretions are typical for community banks like COFS that emphasize shareholder dividends. While insider ownership above 23 k shares helps align incentives, it does not alter earnings outlook, capital ratios, or strategic trajectory. I therefore view the market impact as neutral.

Portfolio Manager

TL;DR Routine dividend reinvestment; minimal liquidity impact, but continued insider participation is modestly reassuring.

From a portfolio-allocation standpoint, the filing does not trigger a position change. The added shares represent less than one trading day’s average volume, so liquidity and float are essentially unchanged. Still, seeing a long-tenured director reinvest dividends rather than take cash supports the bank’s income-oriented narrative. Unless followed by larger open-market buys, however, I rate the event as informational only.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burns Harold J

(Last) (First) (Middle)

109 EAST DIVISION STREET

(Street)

SPARTA MI 49345

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
CHOICEONE FINANCIAL SERVICES INC [ COFS ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2025		A		579	A	$28.7	23,308.7834(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Column 5 reflects the acquisition of 283.7301 shares from the reinvestment of cash dividends.

	/s/ Christian D, Rhoades, by Power of Attorney	07/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many COFS shares did Harold J. Burns purchase on 07/01/2025?

He reported acquiring 579 shares of ChoiceOne Financial common stock.

What is the director’s total COFS ownership after the transaction?

His direct holdings stand at 23,308.7834 shares following the filing.

Was the insider purchase part of a dividend reinvestment plan?

Yes. A footnote states that 283.7301 shares came from automatic dividend reinvestment.

Did the Form 4 disclose any share disposals or derivative transactions?

No. The filing shows only an acquisition of common stock and no derivatives.

Is the transaction likely to affect COFS’s stock price?

Given the small size and DRIP nature, analysts consider the impact immaterial.