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Traeger (NYSE: COOK) widens 2025 loss, details Project Gravity savings and 2026 outlook

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
8-K/A

Rhea-AI Filing Summary

Traeger, Inc. reported weaker 2025 results and expanded its cost‑cutting program. Fourth quarter revenue fell 13.8% to $145.4 million, with a net loss of $17.2 million, while adjusted EBITDA inched up to $19.4 million. For full year 2025, revenue declined 7.4% to $559.5 million and net loss widened to $115.2 million, driven in part by a non‑cash $74.7 million goodwill impairment. Adjusted EBITDA was $70.0 million and free cash flow was $13.6 million.

The company is executing “Project Gravity” to streamline operations. It now expects total pre‑tax charges of $32.0–$36.0 million, primarily consulting, severance, and supplier and inventory costs, and annualized pre‑tax savings of about $64–$70 million, including $6–$12 million from product simplification. Cash was $19.6 million and inventory $98.8 million as of December 31, 2025. For 2026, Traeger guides revenue to $465–$485 million, gross margin of 38.0–39.0%, adjusted EBITDA of $50–$60 million, and free cash flow of at least $30 million, excluding potential impacts from recently implemented or proposed tariffs.

Positive

  • Project Gravity cost savings: Management now expects annualized pre-tax savings of approximately $64–$70 million across both phases, including $6–$12 million from product simplification and pricing actions, which is substantial relative to 2025 adjusted EBITDA of $70.0 million.
  • Improving cash generation: 2025 free cash flow was $13.6 million, and guidance for 2026 targets free cash flow of at least $30 million, indicating a planned step-up in cash generation despite lower expected revenue.

Negative

  • Significant 2025 loss and impairment: Net loss widened to $115.2 million, including a non‑cash goodwill impairment of $74.7 million, and stockholders’ equity fell to $170.8 million from $276.4 million as of December 31, 2024.
  • Revenue and margin pressure: 2025 revenue declined 7.4% to $559.5 million, gross margin fell to 39.2%, and 2026 revenue guidance of $465–$485 million implies a materially smaller top line than 2025.
  • Restructuring charges and dependence on execution: Project Gravity is expected to generate $32.0–$36.0 million in largely cash restructuring charges, and the benefit depends on completing the plan, which is only expected to be substantially done by the end of 2026.

Insights

Traeger trades revenue pressure and a large impairment for sizeable cost savings and lower 2026 outlook.

Traeger shows clear top-line and earnings pressure. 2025 revenue fell to $559.5 million, with a net loss of $115.2 million after a non‑cash goodwill impairment of $74.7 million. Core profitability narrowed, as adjusted EBITDA declined to $70.0 million and gross margin slipped to 39.2%.

The centerpiece response is Project Gravity, a multi‑phase restructuring. Management expects total pre‑tax charges of $32.0–$36.0 million, primarily cash, but annualized pre‑tax savings of about $64–$70 million. Additional Phase 2 actions, including SKU rationalization and pricing changes, contribute $6–$12 million of those savings.

2026 guidance points to a smaller, leaner business: revenue of $465–$485 million, gross margin of 38.0–39.0%, and adjusted EBITDA of $50–$60 million. Free cash flow of at least $30 million compares with 2025’s $13.6 million, but the outlook excludes any impact from recently implemented or proposed tariffs, so actual results will depend on how those external factors evolve and how effectively Project Gravity is executed through 2026.

0001857853FALSE00018578532025-05-152025-05-15

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
FORM 8-K/A
 
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of report (Date of earliest event reported): March 5, 2026 (May 15, 2025)  
 
TRAEGER, INC.
(Exact name of registrant as specified in its charter)  
 
 
 
Delaware 001-40694 82-2739741
(State or other jurisdiction
of incorporation)
 
(Commission
File Number)
 
(I.R.S. Employer
Identification No.)
533 South 400 West
Salt Lake City, Utah
84101
(Address of principal executive offices)
(Zip Code)
(Registrant’s telephone number, include area code) (801) 701-7180
N/A
(Former Name or Former Address, if Changed Since Last Report)
 
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 




Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
 
Title of each class
Trading
Symbol(s)
Name of each exchange
on which registered
Common Stock, $0.0001 par value per shareCOOKThe New York Stock Exchange
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company  
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  
 
 





Item 2.02.    Results of Operations and Financial Condition.

On March 5, 2026, Traeger, Inc. (the “Company” or “Traeger”) issued a press release announcing financial results for the quarter and fiscal year ended December 31, 2025. A copy of the press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information contained in Item 2.02 this Current Report on Form 8-K (including Exhibit 99.1 hereto) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 2.05.    Costs Associated with Exit or Disposal Activities.

As previously disclosed in a Current Report on Form 8-K filed on May 15, 2025 (the “May 8-K”) and an amended Current Report on Form 8-K filed on August 6, 2025 (the “August 8-K”), November 5, 2025 (the “November 8-K”) and December 4, 2025 (the “December 8-K”), the Board of Directors of Traeger approved a comprehensive enterprise initiative designed to streamline the Company’s organizational structure and rebalance its cost base to improve profitability and cash flow generation. As part of this initiative, the Company is identifying opportunities to deliver cost savings and operational efficiencies. These savings are expected to be achieved through a multi-step strategic optimization plan (“Project Gravity”).

Phase 1 of Project Gravity focused on centralizing the Company’s operations, which included a reduction in force and the closure of its office in the United Kingdom, consolidating operations in Utah. Phase 2 introduced additional strategic actions related to channel optimization initiatives, which included discontinuing the Costco roadshow program, redirecting Traeger.com consumers to the Company’s retail partners’ websites as part of an exit from the Traeger direct-to-consumer business, transitioning to a distributor model in European markets that currently operate under a direct model, pellet mill consolidation, and a reduction in force to align workforce size with the Company’s current operational scale. As part of these Phase 2 initiatives, the Company plans to simplify its product portfolio, including the planned end-of-life of certain products, to streamline operations and better align its offerings with current demand and strategic priorities. This action will result in approximately $6 million to $12 million of additional annualized pre-tax cost savings.

In connection with Project Gravity, the Company now expects to incur pre-tax charges related to currently known and reasonably estimable actions of Project Gravity of between approximately $32.0 million and $36.0 million (the “Total Costs”), which primarily consist of cash expenditures. Of the Total Costs, the Company expects pre-tax charges of between approximately $18.0 million and $19.0 million associated with consulting fees and other related costs, between approximately $9.0 million and $10.0 million related to severance and other personnel costs, and between approximately $5.0 million and $7.0 million related to supplier settlement costs and inventory related adjustments. The current expectation is that Project Gravity will result in annualized pre-tax cost savings of approximately $64 million to $70 million.

The Company does not currently anticipate incurring material additional costs or charges beyond the amounts described above in connection with Project Gravity. As of the date of the filing of this Form 8‑K, the Company believes that the actions comprising Project Gravity that are currently known and reasonably estimable are reflected in the estimated Total Costs disclosed herein. Project Gravity, in its entirety, is expected to be substantially completed by the end of 2026, with approximately $25 million of total charges incurred during fiscal year 2025. Item 2.05 in each of the May 8-K, August 8-K, November 8-K and December 8-K are hereby deemed amended and supplemented by the foregoing.







Forward-Looking Statements

This Current Report on Form 8-K contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Current Report on Form 8-K that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding when the Company expects the completion of the actions under Project Gravity, expected costs related to Project Gravity, and anticipated cost savings from Project Gravity, risks that the Company will be unable to realize the anticipated benefits of Project Gravity. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties, and other important factors that may cause the Company’s actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements, including, but not limited to, the factors discussed under the caption “Risk Factors” in the Company’s periodic and current reports filed with the Securities and Exchange Commission from time to time, including the Company’s Annual Report on Form 10-K for the year ended December 31, 2025 to be filed with the Securities and Exchange Commission. Any such forward-looking statements represent management's expectations and estimates as of the date of this Current Report on Form 8-K. While the Company may elect to update such forward-looking statements at some point in the future, the Company disclaims any obligation to do so, even if subsequent events cause the Company’s views to change.

Item 9.01.    Financial Statements and Exhibits.

(d) Exhibits.
Exhibit No.Description
99.1
Press Release, dated March 5, 2026
104Cover Page Interactive Data File (embedded within the Inline XBRL document)




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Traeger, Inc.
Date: March 5, 2026
By:
/s/ Michael J. Hord
Michael J. Hord
Chief Financial Officer




TRAEGER ANNOUNCES FOURTH QUARTER AND FULL YEAR 2025 RESULTS
Full Year 2025 Revenues Above High End of Guidance Range
Provides Guidance for 2026
SALT LAKE CITY, UT, March 5, 2026 (BUSINESS WIRE) -- Traeger, Inc. (“Traeger” or the “Company”) (NYSE: COOK), creator and category leader of the wood pellet grill, today announced its financial results for the fourth quarter and year ended December 31, 2025.
Fourth Quarter Results
Total revenues decreased 13.8% to $145.4 million
Grill revenues decreased 22.3% to $60.6 million
Net loss of $17.2 million compared to $7.0 million in the prior year
Adjusted EBITDA of $19.4 million, up from $18.4 million in the prior year
Expanded Project Gravity Phase 2 value capture, bringing total expected annualized savings to approximately $64 million to $70 million across both phases
Full Year 2025 Results
Total revenues decreased 7.4% to $559.5 million
Grill revenues decreased 8.2% to $298.0 million
Net loss of $115.2 million compared to $34.0 million in the prior year, inclusive of a $74.7 million goodwill impairment
Adjusted EBITDA of $70.0 million, down from $81.9 million in the prior year
Jeremy Andrus, CEO of Traeger, commented, “We closed 2025 with strong execution, delivering revenue above the high end of our guidance and adjusted EBITDA in the upper half of our guidance range. More importantly, we took deliberate decisions to navigate tariff pressure, protect profitability, and simplify the business in ways that strengthen our foundation for the long term. As we look ahead, we are executing with discipline to focus the business on our highest‑return opportunities, while continuing to invest behind product innovation and brand. We believe these actions are positioning Traeger for stronger long-term performance.”
Joey Hord, CFO of Traeger, added, “We exited 2025 with a solid financial foundation, supported by the progress we’ve made under Project Gravity. As we move into 2026, our focus is on inventory alignment, cost discipline, and cash generation. We expect to generate additional free cash flow this year, providing flexibility to invest in the business, further strengthen our balance sheet, and support our long‑term growth strategy.”


1


Operating Results for the Fourth Quarter
Total revenues decreased by 13.8% to $145.4 million, compared to $168.6 million in the fourth quarter last year.
Grills revenues decreased 22.3% to $60.6 million, compared to $78.0 million in the fourth quarter last year. The decrease was driven by pricing impacted by a mix shift and volume impacted by price elasticity to tariff-related pricing increases and a difficult comparison from the prior year due to load-in ahead of the Woodridge launch.
Consumables revenues increased 15.8% to $35.5 million, compared to $30.7 million in the fourth quarter last year. The increase was driven by higher unit volumes across both wood pellets and food consumables.
Accessories revenues decreased 17.9% to $49.2 million, compared to $60.0 million in the fourth quarter last year. This decrease was primarily driven by lower sales of MEATER smart thermometers.
North America revenues decreased 13.0% in the fourth quarter compared to the prior year. Rest of World revenues decreased 21.6% in the fourth quarter compared to the prior year.
Gross profit decreased to $54.3 million, compared to $68.9 million in the fourth quarter last year. Gross margin was 37.4% in the fourth quarter, compared to 40.9% in the same period last year. Excluding $3.1 million of costs related to Project Gravity, adjusted gross margin was 39.5%.1 The decrease in gross margin was driven primarily by tariff related costs, somewhat offset by lower promotional activity and supply chain efficiencies.
Sales and marketing expenses were $23.2 million, compared to $33.6 million in the fourth quarter last year. The decrease was driven primarily by lower demand creation spending, as well as reductions in employee-related costs and professional fees as a result of Project Gravity.
General and administrative expenses were $21.8 million, compared to $26.7 million in the fourth quarter last year. The decrease in general and administrative expense was primarily driven by a decrease in stock-based compensation expense of $2.1 million, as well as lower professional fees and employee-related costs as a result of Project Gravity.
Restructuring and other costs of $12.2 million were recorded in connection with Project Gravity, which primarily related to consulting fees associated with the execution of these initiatives, as well as severance and other personnel costs and other restructuring related costs.
Net loss was $17.2 million, or $0.13 per diluted share, as compared to a net loss of $7.0 million, or $0.05 per diluted share, in the fourth quarter last year.2
Adjusted net income was $1.7 million, or $0.01 per diluted share as compared to adjusted net income of $1.8 million, or $0.01 per diluted share in the fourth quarter last year.1
Adjusted EBITDA was $19.4 million compared to $18.4 million in the fourth quarter last year.1
1 Reconciliations of GAAP to non-GAAP financial measures, as well as definitions for the non-GAAP financial measures included in this press release and the reasons for their use, are presented below.
2 There were no potentially dilutive securities outstanding as of December 31, 2025 and 2024.
2


Operating Results for the Full Year ended December 31, 2025
Total revenues decreased by 7.4% to $559.5 million, compared to $604.1 million last year.
Grills revenues decreased 8.2% to $298.0 million, compared to $324.7 million last year. The decrease was driven primarily by lower pricing and volumes, with pricing impacted by a mix shift and volume impacted by price elasticity to tariff-related pricing increases.
Consumables revenues increased 6.9% to $127.5 million, compared to $119.3 million last year. The increase was driven by better pricing in wood pellets and expanded distribution in food consumables.
Accessories revenues decreased 16.3% to $134.0 million, compared to $160.1 million last year. This decrease was primarily driven by lower sales of MEATER smart thermometers, partially offset by an increase in sales of Traeger-branded accessories.
North America revenues decreased 5.1% compared to the prior year. Rest of World revenues decreased 27.3% compared to the prior year.
Gross profit decreased to $219.3 million, compared to $255.5 million last year. Gross profit margin was 39.2%, compared to 42.3% in the same period last year. Excluding $3.1 million of costs related to Project Gravity, adjusted gross margin was 39.8%.1 The decrease in gross margin was driven primarily by tariff related costs, partially offset by supply chain efficiencies.
Sales and marketing expenses were $90.2 million, compared to $109.7 million last year. The decrease was primarily driven by lower demand creation spending, as well as reductions in employee-related costs and professional fees as a result of Project Gravity.
General and administrative expenses were $95.0 million, compared to $113.5 million last year. The decrease in general and administrative expenses was driven primarily driven by a decrease in stock-based compensation expense of $11.2 million, as well as lower professional fees and employee-related costs as a result of Project Gravity.
Goodwill impairment of $74.7 million was recorded, resulting from a quantitative impairment assessment in which the estimated fair value of our single reporting unit was determined to be below its carrying amount. The impairment charge is non-cash and does not impact the Company’s cash position, cash flows from operating activities, compliance with debt covenants, or future operations.
Restructuring and other costs of $21.8 million were recorded in connection with Project Gravity, which primarily related to consulting fees associated with the execution of these initiatives, as well as severance and other personnel costs and other restructuring related costs.
Net loss was $115.2 million, or $0.87 per diluted share, as compared to net loss of $34.0 million, or $0.27 per diluted share, in the same period last year.2
Adjusted net loss was $15.9 million, or $0.12 per diluted share, as compared to adjusted net income of $6.4 million, or $0.05 per diluted share in the same period last year.1
Adjusted EBITDA was $70.0 million compared to $81.9 million in the same period last year.1
1 Reconciliations of GAAP to non-GAAP financial measures, as well as definitions for the non-GAAP financial measures included in this press release and the reasons for their use, are presented below.
2 There were no potentially dilutive securities outstanding as of December 31, 2025 and 2024.
3


Balance Sheet
Cash and cash equivalents at December 31, 2025 totaled $19.6 million, compared to $15.0 million at December 31, 2024.
Inventory at December 31, 2025 was $98.8 million, compared to $107.4 million at December 31, 2024.
4


Project Gravity Update: Remains on Track with Additional Savings Identified
Project Gravity, the Company's multi-step initiative to streamline operations, simplify the business, and improve returns on invested capital remains on track to be substantially completed by the end of 2026. Additional value capture opportunities within Phase 2 have been identified, particularly around SKU rationalization and a more strategic approach to pricing, which are expected to generate an additional $6 million to $12 million in annualized pre-tax savings, bringing the total for Project Gravity to approximately $64 million to $70 million across both phases.
These actions support a structurally higher‑margin business mix and reinforce the Company’s focus on long‑term earnings power.
Guidance
The Company's guidance for Fiscal Year 2026 does not reflect the potential impact of recently implemented or proposed tariffs.
Guidance For Full Year Fiscal 2026
Total revenue is expected to be between $465 million and $485 million
Gross margin is expected to be between 38.0% and 39.0%
Adjusted EBITDA is expected to be between $50 million and $60 million
Free Cash Flow is expected to be at least $30 million
Guidance For First Quarter 2026
Total revenue is expected to be between $92 million and $97 million
Adjusted EBITDA is expected to be between $3 million and $7 million
A reconciliation of Adjusted EBITDA and Free Cash Flow guidance to Net Loss and Net cash provided by operating activities on a forward-looking basis cannot be provided without unreasonable efforts, as the Company is unable to provide reconciling information with respect to benefit for income taxes, interest expense, depreciation and amortization, other income, stock-based compensation, non-routine legal expenses, goodwill impairment, restructuring and other costs, employee retention tax credits, and purchases of property, plant, and equipment, all of which are adjustments to Adjusted EBITDA and Free Cash Flows.
Conference Call Details
A conference call to discuss the Company's fourth quarter and full year 2025 results is scheduled for Thursday, March 5, 2026, at 4:30 p.m. ET. To participate, please dial (833) 470-1428 or +1 (646) 844-6383 for international callers, conference ID 589715. The conference call will also be webcast live at https://investors.traeger.com. A recording will be available shortly after the conclusion of the call. To access the replay, please dial (866) 813-9403, conference ID 797067. A replay of the webcast will also be available approximately two hours after the conclusion of the call on the Company's website at https://investors.traeger.com.
About Traeger
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. In 2023, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space. Traeger grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of our platform and are complemented by Traeger wood pellets, rubs, sauces, accessories and MEATER smart thermometers.

5


Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our anticipated first quarter and full year fiscal 2026 results, our Project Gravity initiative, our strategy, and our financial position. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our realization of the anticipated benefits from Project Gravity and the impact that Project Gravity may have on our business; our history of operating losses; our ability to manage our business through periods of strategic realignment; our ability to expand into additional markets; our ability to maintain and strengthen our brand to generate and maintain ongoing demand for our products; our ability to cost-effectively attract new customers and retain our existing customers; our failure to maintain product quality and product performance at an acceptable cost; United States trade policies that restrict imports or increase import tariffs, including the impact of recently implemented and proposed tariffs; the impact of product liability and warranty claims and product recalls; the highly competitive market in which we operate; the use of social media and community ambassadors affecting our reputation or subjecting us to fines or other penalties; issues in relation to sustainability and corporate responsibility matters; any decline in demand from certain retailers; risks associated with our significant international operations; our reliance on limited number of third-party manufacturers; our failure to remain in compliance with the continued listing standards of the New York Stock Exchange and the other factors discussed under the caption "Risk Factors" in our periodic and current reports filed with the Securities and Exchange Commission (the “SEC”) from time to time, including our Annual Report on Form 10-K for the year ended December 31, 2025 to be filed with the SEC. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.
CONTACT:
Investors:
Stephanie Read
Traeger, Inc.
investor@traeger.com
Media:
The Brand Amp
Traeger@thebrandamp.com

6


TRAEGER, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
December 31,
2025
2024
(unaudited)
ASSETS
Current Assets
Cash and cash equivalents
$
19,624 
$
14,981 
Accounts receivable, net
82,122 
85,331 
Inventories
98,831 
107,367 
Prepaid expenses and other current assets
14,272 
35,444 
Total current assets
214,849 
243,123 
Property, plant, and equipment, net
33,703 
36,949 
Operating lease right-of-use assets
38,201 
44,370 
Goodwill
— 
74,725 
Intangible assets, net
387,050 
428,536 
Other long-term assets
2,173 
2,974 
Total assets
$
675,976 
$
830,677 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities
Accounts payable
$
14,135 
$
27,701 
Accrued expenses
62,668 
82,143 
Line of credit
— 
5,000 
Current portion of notes payable
250 
250 
Current portion of operating lease liabilities
2,650 
3,790 
Other current liabilities
382 
3,357 
Total current liabilities
80,085 
122,241 
Notes payable, net of current portion
399,590 
398,445 
Operating lease liabilities, net of current portion
23,040 
26,646 
Deferred tax liability
1,861 
6,376 
Other non-current liabilities
552 
539 
Total liabilities
505,128 
554,247 
Stockholders’ equity
Preferred stock, $0.0001 par value; 25,000,000 shares authorized and no shares issued or outstanding as of December 31, 2025 and 2024
— 
— 
Common stock, $0.0001 par value; 1,000,000,000 shares authorized
Issued and outstanding shares - 137,068,259 and 130,648,819 as of December 31, 2025 and 2024
14 
13 
Additional paid-in capital
974,372 
960,966 
Accumulated deficit
(804,066)
(688,885)
Accumulated other comprehensive income
528 
4,336 
Total stockholders’ equity
170,848 
276,430 
Total liabilities and stockholders’ equity
$
675,976 
$
830,677 
7


TRAEGER, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(unaudited)
(in thousands, except share and per share amounts)
Three Months Ended December 31,
Year-ended December 31,
2025
2024
2025
2024
Revenue
$
145,358 
$
168,637 
$
559,520 
$
604,072 
Cost of revenue
91,017 
99,747 
340,174 
348,603 
Gross profit
54,341 
68,890 
219,346 
255,469 
Operating expense:
Sales and marketing
23,228 
33,591 
90,217 
109,656 
General and administrative
21,816 
26,719 
95,031 
113,483 
Amortization of intangible assets
8,813 
8,818 
35,260 
35,274 
Goodwill impairment
— 
— 
74,725 
— 
Restructuring and other costs
12,168 
— 
21,840 
— 
Total operating expense
66,025 
69,128 
317,073 
258,413 
Loss from operations
(11,684)
(238)
(97,727)
(2,944)
Other income (expense):
Interest expense
(7,551)
(8,192)
(31,350)
(33,500)
Other income, net
192 
(513)
9,755 
480 
Total other expense
(7,359)
(8,705)
(21,595)
(33,020)
Loss before benefit from income taxes
(19,043)
(8,943)
(119,322)
(35,964)
Benefit from income taxes
(1,843)
(1,985)
(4,141)
(1,956)
Net loss
$
(17,200)
$
(6,958)
$
(115,181)
$
(34,008)
Net loss per share, basic and diluted
$
(0.13)
$
(0.05)
$
(0.87)
$
(0.27)
Weighted-average common shares outstanding, basic and diluted
135,321,683 
129,174,440 
133,095,964 
127,443,657 
Other comprehensive income (loss):
Foreign currency translation adjustments
$
34 
$
(49)
$
(68)
$
62 
Amortization of dedesignated cash flow hedge
(887)
(1,160)
(3,740)
(6,666)
Total other comprehensive loss
(853)
(1,209)
(3,808)
(6,604)
Comprehensive loss
$
(18,053)
$
(8,167)
$
(118,989)
$
(40,612)
8


TRAEGER, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
(in thousands)
Year-ended December 31,
2025
2024
2023
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss
$
(115,181)
$
(34,008)
$
(84,402)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation of property, plant, and equipment
12,143 
13,870 
15,011 
Amortization of intangible assets
41,992 
42,458 
42,770 
Amortization of deferred financing costs
2,028 
1,977 
2,016 
Loss (gain) on disposal of property, plant, and equipment
(83)
649 
2,188 
Stock-based compensation expense
15,254 
27,901 
53,203 
Unrealized loss on derivative contracts
5,095 
9,971 
3,997 
Amortization of dedesignated cash flow hedge
(3,740)
(6,666)
(10,364)
Change in contingent consideration
— 
(15,000)
4,478 
Goodwill impairment
74,725 
— 
— 
Other non-cash adjustments
(2,690)
(233)
(2,022)
Change in operating assets and liabilities:
Accounts receivable
3,150 
(25,396)
(17,735)
Inventories
8,536 
(11,192)
57,295 
Prepaid expenses and other current assets
14,355 
(7,573)
(4,199)
Other non-current assets
114 
148 
(568)
Accounts payable and accrued expenses
(35,178)
26,982 
2,374 
Net cash provided by operating activities
20,520 
23,888 
64,042 
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property, plant, and equipment
(6,934)
(11,996)
(19,946)
Capitalization of patent costs
(506)
(448)
(460)
Proceeds from sale of property, plant, and equipment
108 
113 
3,028 
Net cash used in investing activities
(7,332)
(12,331)
(17,378)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from line of credit
59,000 
63,000 
115,900 
Repayments on line of credit
(64,000)
(86,400)
(171,209)
Repayments of long-term debt
(250)
(250)
(250)
Payment of deferred financing costs
(904)
(119)
— 
Principal payments on finance lease liabilities
(543)
(521)
(514)
Payments of acquisition related contingent consideration
— 
— 
(12,225)
Taxes paid related to net share settlement of equity awards
(1,848)
(2,207)
— 
Net cash used in financing activities
(8,545)
(26,497)
(68,298)
Net increase (decrease) in cash and cash equivalents
4,643 
(14,940)
(21,634)
Cash and cash equivalents at beginning of period
14,981 
29,921 
51,555 
CASH AND CASH EQUIVALENTS AT END OF PERIOD
$
19,624 
$
14,981 
$
29,921 
9


TRAEGER, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
(in thousands)
(Continued)
Year-ended December 31,
2025
2024
2023
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
Cash paid during the period for interest
$
33,220 
$
38,512 
$
40,060 
NON-CASH FINANCING AND INVESTING ACTIVITIES
Equipment purchased under finance leases
$
450 
$
292 
$
460 
Property, plant, and equipment included in accounts payable and accrued expenses
$
2,748 
$
678 
$
3,975 
10


TRAEGER, INC.
RECONCILIATIONS OF AND OTHER INFORMATION REGARDING NON-GAAP FINANCIAL MEASURES
(unaudited)
In addition to our results and measures of performance determined in accordance with U.S. GAAP, we believe that certain non-GAAP financial measures are useful in evaluating and comparing our financial and operational performance over multiple periods, identifying trends affecting our business, formulating business plans and making strategic decisions.
Each of Adjusted EBITDA, Adjusted Net Income (Loss), Adjusted Net Income (Loss) per share, Adjusted EBITDA Margin, Adjusted Net Income (Loss) Margin, Adjusted Gross Margin, and Free Cash Flow are key performance measures that our management uses to assess our financial performance and are also used for internal planning and forecasting purposes. We believe that these non-GAAP financial measures are useful to investors and other interested parties in analyzing our financial performance because they provide a comparable overview of our operations across historical periods. In addition, we believe that providing each of Adjusted EBITDA and Adjusted Net Income (Loss), together with a reconciliation of Net Loss to each such measure, and providing Adjusted Net Income (Loss) per share, together with a reconciliation of Net Loss per share to such measure, and Adjusted EBITDA Margin, Adjusted Net Income (Loss) Margin, and Adjusted Gross Margin together with a reconciliation of Net Loss Margin and Gross Margin to such measures, and Free Cash Flow, together with a reconciliation of Net cash provided by operating activities to such measures, helps investors make comparisons between our company and other companies that may have different capital structures, different tax rates, and/or different forms of employee compensation. For example, due to finite-lived intangible assets included on our balance sheet following our corporate reorganization in 2017, we have significant non-cash amortization expense attributable to the nature of our capital structure.
Each of Adjusted EBITDA, Adjusted Net Income (Loss), Adjusted Net Income (Loss) per share, Adjusted EBITDA Margin, Adjusted Net Income (Loss) Margin, and Adjusted Gross Margin are used by our management team as an additional measure of our performance for purposes of business decision-making, including managing expenditures, and evaluating potential acquisitions. Period-to-period comparisons of Adjusted EBITDA, Adjusted Net Income (Loss), Adjusted Net Income (Loss) per share, Adjusted EBITDA Margin, Adjusted Net Income (Loss) Margin, and Adjusted Gross Margin help our management identify additional trends in our financial results that may not be shown solely by period-to-period comparisons of Net Loss or Loss from Continuing Operations or Net Loss per share or Net Loss Margin or Gross Margin. In addition, we may use Adjusted EBITDA in the incentive compensation programs applicable to some of our employees. Each of Adjusted EBITDA, Adjusted Net Income (Loss), Adjusted Net Income (Loss) per share, Adjusted EBITDA Margin, Adjusted Net Income (Loss) Margin and Adjusted Gross Margin has inherent limitations because of the excluded items, and may not be directly comparable to similarly titled metrics used by other companies.
The following table presents a reconciliation of Gross Margin, the most directly comparable financial measure calculated in accordance with U.S. GAAP, to Adjusted Gross Margin on a consolidated basis. A reconciliation of Adjusted Gross Margin guidance to Gross Margin on a forward-looking basis cannot be provided without unreasonable efforts, as the Company is unable to provide reconciling information with respect to the impact of restructuring costs recorded in cost of revenue which is an adjustment to Adjusted Gross Margin.
Three Months Ended
December 31, 2025
Year-ended
December 31, 2025
Gross margin
37.4 
%
39.2 
%
Add: Impact of restructuring costs recorded in cost of revenue
2.1 
%
0.6 
%
Adjusted gross margin
39.5 
%
39.8 
%

11


The following table presents a reconciliation of Net cash provided by operating activities, the most directly comparable financial measure calculated in accordance with U.S. GAAP, to Free Cash Flow on a consolidated basis. A reconciliation of Free Cash Flow guidance to Net cash provided by operating activities on a forward-looking basis cannot be provided without unreasonable efforts, as the Company is unable to provide reconciling information with respect to the impact for the purchase of property, plant and equipment, which is an adjustment to Free Cash Flow.
Year-ended December 31,
2025
2024
2023
Net cash provided by operating activities
$
20,520 
$
23,888 
$
64,042 
Less: Purchase of property, plant, and equipment
(6,934)
(11,996)
(19,946)
Free cash flow
$
13,586 
$
11,892 
$
44,096 
12


The following table presents a reconciliation of Net Loss, Net Loss Margin and Net Loss per share, the most directly comparable financial measures calculated in accordance with U.S. GAAP, to Adjusted Net Income (Loss), Adjusted EBITDA, Adjusted EBITDA Margin Adjusted Net Income (Loss) Margin and Adjusted Net Income (Loss) per share, respectively, on a consolidated basis.
Three Months Ended December 31,
Year-ended December 31,
2025
2024
2025
2024
(dollars in thousands, except share and per share amounts)
Net loss
$
(17,200)
$
(6,958)
$
(115,181)
$
(34,008)
Adjustments:
Other income (1)
(1,355)
(1,149)
(8,833)
(8,280)
Stock-based compensation
2,778 
4,837 
15,254 
27,901 
Non-routine legal expenses (2)
13 
25 
1,794 
Amortization of acquisition intangibles (3)
8,111 
8,112 
32,444 
32,868 
Goodwill impairment
— 
— 
74,725 
— 
Restructuring and other costs (4)
15,270 
— 
24,942 
— 
Employee retention tax credit (5)
— 
— 
(6,049)
Tax impact of adjusting items (6)
(5,866)
(3,033)
(33,259)
(13,914)
Adjusted net income (loss)
$
1,739 
$
1,822 
$
(15,932)
$
6,361 
Net loss
$
(17,200)
$
(6,958)
$
(115,181)
$
(34,008)
Adjustments:
Benefit for income taxes
(1,843)
(1,985)
(4,141)
(1,956)
Interest expense
7,551 
8,192 
31,350 
33,500 
Depreciation and amortization
13,285 
14,251 
54,137 
56,327 
Other (income) expense (7)
(468)
11 
(5,093)
(1,614)
Stock-based compensation
2,778 
4,837 
15,254 
27,901 
Non-routine legal expenses (2)
13 
25 
1,794 
Goodwill impairment
— 
— 
74,725 
— 
Restructuring and other costs (4)
15,270 
— 
24,942 
— 
Employee retention tax credit (5)
— 
— 
(6,049)
— 
Adjusted EBITDA
$
19,374 
$
18,361 
$
69,969 
$
81,944 
Revenue
$
145,358 
$
168,637 
$
559,520 
$
604,072 
Net loss margin
(11.8)
%
(4.1)
%
(20.6)
%
(5.6)
%
Adjusted net income (loss) margin
1.2 
%
1.1 
%
(2.8)
%
1.1 
%
Adjusted EBITDA margin
13.3 
%
10.9 
%
12.5 
%
13.6 
%
Net loss per diluted share
$
(0.13)
$
(0.05)
$
(0.87)
$
(0.27)
Adjusted net income (loss) per diluted share
$
0.01 
$
0.01 
$
(0.12)
$
0.05 
Weighted average common shares outstanding - diluted
135,321,683 
129,174,440 
133,095,964 
127,443,657 
(1)Represents realized and unrealized (gains) losses on the interest rate swap, including amortization of dedesignated cash flow hedge, (gains) losses on the disposal of property, plant, and equipment, and unrealized (gains) losses from foreign currency transactions and derivatives.
(2)Represents external legal expenses incurred in connection with the defense of a class action lawsuit and intellectual property litigation..
(3)Represents the amortization expense associated with intangible assets recorded in connection with the 2017 acquisition of Traeger Pellet Grills Holdings LLC.
(4)Represents restructuring and other costs in connection with Project Gravity primarily related to consulting fees, severance and other personnel costs, supplier settlement costs and other restructuring related costs.
(5)Represents the total benefit recorded associated with the refund from the Internal Revenue Service in connection with the Employee Retention Tax Credit.
(6)Represents the tax effect of non-GAAP adjustments calculated at an estimated blended statutory tax rate of 23.8% and 25.1% for the three months and year ended December 31, 2025, respectively, and 25.3% and 25.5% for the three months and year ended December 31, 2024, respectively.
(7)Represents realized and unrealized (gains) losses on the interest rate swap, (gains) losses on the disposal of property, plant, and equipment, and unrealized (gains) losses from foreign currency transactions and derivatives.
13

FAQ

How did Traeger (COOK) perform financially in full year 2025?

Traeger reported 2025 revenue of $559.5 million, down 7.4% from the prior year, and a net loss of $115.2 million, including a non‑cash goodwill impairment of $74.7 million. Adjusted EBITDA was $70.0 million and free cash flow reached $13.6 million.

What were Traeger’s Q4 2025 results?

In Q4 2025, Traeger’s revenue decreased 13.8% to $145.4 million. The company posted a net loss of $17.2 million, or $0.13 per share, while adjusted EBITDA improved slightly to $19.4 million. Gross margin was 37.4%, or 39.5% excluding Project Gravity costs.

What is Project Gravity and how much will it cost Traeger?

Project Gravity is Traeger’s multi-step restructuring to streamline operations and improve profitability. The company expects total pre-tax charges of approximately $32.0–$36.0 million, mainly consulting, severance, and supplier and inventory-related costs, with about $25 million of total charges incurred during fiscal 2025.

How much annual cost savings does Traeger expect from Project Gravity?

Traeger anticipates annualized pre-tax cost savings of about $64–$70 million from Project Gravity across both phases. This includes an additional $6–$12 million from Phase 2 initiatives like SKU rationalization and a more strategic approach to pricing and product simplification.

What guidance did Traeger provide for full year 2026?

For fiscal 2026, Traeger expects total revenue between $465 million and $485 million, gross margin of 38.0–39.0%, and adjusted EBITDA of $50–$60 million. Free cash flow is projected to be at least $30 million, excluding potential effects from recent or proposed tariffs.

What does Traeger expect for Q1 2026 performance?

For Q1 2026, Traeger projects total revenue between $92 million and $97 million. Adjusted EBITDA is expected to be between $3 million and $7 million. These outlook figures do not incorporate potential impacts from recently implemented or proposed tariffs mentioned by the company.

What is Traeger’s balance sheet position at December 31, 2025?

As of December 31, 2025, Traeger held $19.6 million in cash and cash equivalents and $98.8 million of inventory. Total assets were $676.0 million, total liabilities $505.1 million, and stockholders’ equity stood at $170.8 million, down from $276.4 million a year earlier.

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84.24M
61.18M
Furnishings, Fixtures & Appliances
Household Appliances
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United States
SALT LAKE CITY