Traeger, Inc. filings document the regulatory record for a NYSE-listed outdoor cooking company whose common stock trades under COOK. The company’s SEC disclosures cover proxy materials and shareholder voting matters, board and governance items, executive compensation arrangements, operating and financial results, and material-event reports.
Traeger’s filings also describe capital-structure matters, including its completed reverse stock split, exchange-listing compliance, and amendments to corporate charter documents. Other disclosures address Project Gravity, exit and disposal costs, organizational streamlining, risk factors, and the financial reporting framework for a business built around grills, consumables and outdoor cooking accessories.
Traeger, Inc. director David R. Jolley received an award of 1,643 restricted stock units (RSUs) on October 1, 2026. Each RSU represents a contingent right to receive one share of common stock. His reported position after the award was 1,643 shares represented by RSUs. They vest in full on the earlier of the one-year anniversary of the grant date or the date of the 2027 annual stockholders’ meeting, subject to continued service through the vesting date.
Traeger, Inc. (COOK) identifies David R. Jolley as a director in a Form 3 ownership report.
Traeger, Inc. (COOK) appointed David R. Jolley to its board, effective October 1, 2026. He will serve as a Class III director, with a term expiring at the 2027 annual meeting of stockholders, and will join the audit and compensation committees, also effective October 1, 2026. As a non-employee director, Jolley will participate in the company’s director compensation program and is eligible for its Deferred Compensation Plan. Traeger will also enter into its standard director and officer indemnification agreement with him.
Traeger, Inc. (COOK) reported that Chief Sales Officer Cole VandenAkker had 217 shares of common stock withheld on September 4, 2026 to cover his tax withholding obligation upon the vesting of Restricted Stock Units. The shares were valued at $48.61 per share for this purpose, and he now holds 23,183 shares directly. No Rule 10b5-1 trading plan is reported for this transaction.
Traeger, Inc. (COOK) reported that Chief Sales Officer Cole VandenAkker had 513 shares of common stock disposed of on August 31, 2026, to satisfy tax withholding obligations upon the vesting of Restricted Stock Units. After this withholding transaction, VandenAkker directly holds 23,400 shares of Traeger common stock. No Rule 10b5-1 trading plan is reported.
Traeger, Inc. (COOK) reported that Chief Sales Officer Cole VandenAkker sold shares of the company’s Common Stock. On 2026-08-27, he sold 2,750 shares at a weighted average price of $55.298 per share, with individual trade prices ranging from $55.03 to $55.77. Following this transaction, he directly holds 23,913 shares of Traeger, Inc. common stock.
Traeger, Inc. (COOK) received a Form 144 notice that Cole VandenAkker, an officer, intends to sell up to 2,750 shares of Traeger common stock through Fidelity Brokerage Services LLC on the NYSE, with an indicated aggregate market value of $152,069.37. The shares to be sold were acquired as restricted stock vesting from the issuer on multiple dates between August 2023 and August 2024.
Traeger, Inc. reported softer results for the quarter ended June 30, 2026. Revenue fell 17.4% to $120.2 million, driven by lower sales of grills, consumables and accessories, including a sharp decline in direct-to-consumer sales after exiting most Traeger-operated DTC commerce. Gross margin ticked up to 39.5%, helped by tariff refunds, trade-spend timing and more direct-import sales, partly offset by mix shift to lower-priced grills.
Operating expenses declined meaningfully, mainly from Project Gravity cost actions in sales, marketing and overhead, reducing the operating loss to $1.7 million from $6.1 million a year earlier. However, net loss widened slightly to $8.6 million, as prior-year other income benefited from employee retention tax credits. For the first half, revenue dropped 25.8% to $214.2 million, while net loss improved to $5.6 million from $8.2 million.
Cash and cash equivalents increased to $59.7 million, supported by strong operating cash flow of $45.0 million and tariff refunds, while debt under the First Lien Term Loan Facility remained high at $403.2 million. Project Gravity is expected to deliver $64–$70 million of annual run-rate savings. The company executed a 1-for-50 reverse stock split in March 2026 and continues to face macro and tariff-related uncertainty, along with heavy reliance on a few major U.S. retailers.
Traeger, Inc. reported second quarter 2026 revenue of $120.2 million, down 17.4% from $145.5 million, with grills at $61.6 million (down 17.0%), consumables $32.8 million (down 9.9%) and accessories $25.8 million (down 26.2%). Gross profit was $47.4 million and gross margin edged up to 39.5% from 39.2%, helped by an IEEPA tariff refund and mix benefits.
Sales and marketing and general and administrative expenses fell under Project Gravity, yet net loss widened to $8.6 million, or $3.12 per share, from $7.4 million. Adjusted net income was $1.4 million versus a $1.9 million loss, and Adjusted EBITDA rose 21.0% to $17.3 million, lifting margin to 14.4%. Operating cash flow was $27.1 million, free cash flow $26.5 million, cash increased to $59.7 million and inventory declined to $76.3 million.
For fiscal 2026, Traeger lowered revenue guidance to $435–$465 million from $465–$485 million, citing MEATER softness and channel impacts, but maintained Adjusted EBITDA guidance of $57–$67 million, raised gross margin guidance to 40.0–41.0%, and reiterated at least $30 million of free cash flow and approximately $50 million of value capture from Project Gravity. The company also announced a new distribution partnership with Lowe’s.
Richman Steven Philip reported acquisition or exercise transactions in this Form 4 filing.
Traeger, Inc. granted director Steven Philip Richman an award of 253 Restricted Stock Units (RSUs), each representing one share of common stock. The RSUs vest in full on the earlier of the one-year anniversary of the 2026-08-03 grant date or the 2027 annual meeting of stockholders, subject to continued service. Mr. Richman has elected to defer receipt of the underlying shares until within 45 days after specified events such as separation from service, a change in control, death, or disability. Following this award, his reported direct holdings are 11,161 common shares.