Traeger Introduces the All‑New Westwood Series: Where Great Flavor Starts

Traeger (NYSE: COOK) launched the Westwood Series on April 14, 2026, an entry-level wood-pellet grill lineup bringing Traeger’s advanced grilling technology to everyday cooks.

Rhea-AI Summary

Traeger (NYSE: COOK) launched the Westwood Series on April 14, 2026, an entry-level wood-pellet grill lineup bringing Traeger’s advanced grilling technology to everyday cooks.

The lineup includes Westwood (653 sq. in., $699) and Westwood XL (823 sq. in., $799), featuring WiFIRE, automatic temperature control, dual-tier cooking, and modular accessories.

Argus Apr 14 session

+3.16% close to close Open Argus

Details

News Market Reaction – COOK

On Apr 14, the day this news came out, COOK closed 3.16% above the previous close.

Data tracked by StockTitan Argus for the Apr 14 session.

Market Context

This announcement introduces the Westwood Series as a new entry‑level wood‑pellet grill line, with m...

Analysis

This announcement introduces the Westwood Series as a new entry‑level wood‑pellet grill line, with models priced at $699 and $799 that incorporate technology from Traeger’s higher‑end products. In the past six months, disclosures around revenue declines, goodwill impairment, and NYSE listing status have shaped the narrative. Investors may watch how this launch affects grill and accessory demand, the mix between price points, and progress toward cost‑saving and profitability targets outlined in recent filings.

Key Figures

Westwood cooking area: 653 sq. in. Westwood price: $699 Westwood XL cooking area: 823 sq. in. +1 more

Westwood cooking area

653 sq. in.

Westwood entry-level grill size

Westwood price

$699

Westwood entry-level grill MSRP

Westwood XL cooking area

823 sq. in.

Westwood XL grill size

Westwood XL price

$799

Westwood XL grill MSRP

Historical Context

5 past events · Latest: Mar 12

5 events

1. Mar 12

   Reverse stock split

   24h Move

   +10.6%

   Board approved 1-for-50 reverse split to address NYSE price compliance.

2. Mar 05

   Full-year results

   24h Move

   -20.3%

   2025 revenue decline, large goodwill impairment, and cautious 2026 guidance.

3. Feb 19

   Earnings date set

   24h Move

   +5.8%

   Announced timing and access details for Q4 and full-year 2025 results.

4. Nov 24

   NYSE notice

   24h Move

   -1.3%

   NYSE notified company of sub‑$1.00 share price and six‑month cure period.

5. Nov 05

   Q3 2025 earnings

   24h Move

   -14.7%

   Q3 results with goodwill impairment, net loss, and updated cost‑saving targets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Westwood Brings Traeger's Signature Wood‑Fired Flavor, Ease, and Versatility to a New Entry-Level Grill Engineered with Tech from Traeger's Most Advanced Models

SALT LAKE CITY, April 14, 2026 /PRNewswire/ -- Traeger, Inc. ("Traeger") (NYSE: COOK), the inventor and global leader of wood‑pellet grilling, announced the launch of the Westwood Series, an all-new grill lineup crafted for cooks ready to explore wood-fired cooking. The Westwood Series builds on the advanced engineering and flavor‑forward technology that Traeger has continued to refine across its top-of-the-line grills - now infused into a new grill designed for everyday cooking.

"Traeger has always inspired people to gather, connect, and create unforgettable flavor," said Jeremy Andrus, CEO of Traeger Grills. "With the Westwood Series, we're advancing that legacy by bringing top‑of‑the‑line Traeger technology into a new entry‑level grill. Westwood is built with the same proven innovation that powers our premium models, giving cooks the confidence to deliver incredible meals from their very first cook."

Great Flavor Starts Here
The Westwood Series brings the unbeatable flavor of real hardwood to any dish, from grilled chicken to smoked ribs or baked pizza. Memorable meals are ready in three easy steps - just set the temp, load the grill, and let Traeger handle the rest.

Wood‑Fired Flavor, Made Easy
At the heart of the Westwood experience is Traeger's dedication to making it easy to achieve great meals right from the backyard. Automatic digital temperature control and smart design allow cooks to focus on the moment—not babysitting a grill. Westwood is also a great option for those looking to upgrade their grilling with features like WiFIRE® technology, which lets users monitor and control their grill directly from their phone via the Traeger App—whether they're inside prepping sides or hosting friends.

Versatility for Every Meal
With true grilling, smoking, and baking capabilities, Westwood fits seamlessly into everyday life—from quick weeknight dinners to slow‑smoked weekend cookouts. The result: one grill that unlocks endless meal possibilities and makes great flavor achievable for anyone.

Key Features of the Westwood Series:

• Unmatched Flavor: Natural hardwood pellets and convection airflow work together to deliver richer wood‑fired flavor and consistent results.
• Easy to Use: Grill smarter, not harder. WiFIRE with Bluetooth compatibility lets users monitor and control their grill from the Traeger App for effortless, precise cooking.
• One Grill, Endless Possibilities: grill, smoke, bake, and beyond with the ultimate versatility to cook everything from BBQ classics to an epic Thanksgiving feast. 
• Generous Cooking Space: A spacious dual‑tier grilling area offers the space to cook multiple dishes—from proteins to desserts—so you can feed a crowd.
• Space to Prep & Serve: Integrated shelves and storage create a streamlined workspace that keeps tools, ingredients, and pellets within easy reach.
• Endless Customization: The P.A.L. and ModiFIRE systems allow interchangeable surfaces and attachments for simple, highly versatile grill customization.

Westwood & Westwood XL - The new entry-level wood-pellet grills are available in two sizes to accommodate every cook and crowd size, including:

• Westwood - Cooking Area: 653 sq. in.; Price: $699
• Westwood XL - Cooking Area: 823 sq. in.; Price: $799

The Westwood Series is available now online and in-store through Traeger retailers. To explore product details, compare models, or find a retailer near you, visit www.traeger.com/westwood.

ABOUT TRAEGER GRILLS®
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. After 40 years, Traeger entered the griddle category, further establishing its leadership position in the outdoor cooking space by introducing innovative alternatives to griddle, sear, fry, steam, sauté, and more, all in one place. Their wood pellet grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with flavor that cannot be replicated. Grills are at the core of Traeger's platform and are complemented by Traeger wood pellets, rubs, sauces, and accessories.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/traeger-introduces-the-allnew-westwood-series-where-great-flavor-starts-302741535.html

SOURCE Traeger Grills

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the key features of the Traeger Westwood Series (COOK) released April 14, 2026?

The Westwood Series offers WiFIRE, automatic digital temperature control, and dual-tier cooking space. According to Traeger, models include Westwood (653 sq. in., $699) and Westwood XL (823 sq. in., $799), plus modular P.A.L. and ModiFIRE customization systems for versatility.

How does Traeger’s WiFIRE technology work on the Westwood grills (COOK)?

WiFIRE allows remote monitoring and control of grill temperature and cook settings through the Traeger App. According to Traeger, WiFIRE with Bluetooth compatibility helps users monitor cooks from their phone, reducing the need to constantly tend the grill.

What cooking capacity and prices does the Traeger Westwood Series (COOK) offer?

Traeger offers two Westwood sizes: Westwood at 653 sq. in. for $699 and Westwood XL at 823 sq. in. for $799. According to Traeger, both models provide generous dual-tier space suitable for weeknight meals or larger gatherings.

Can the Traeger Westwood Series (COOK) handle grilling, smoking, and baking?

Yes. The Westwood Series supports grilling, smoking, and baking for diverse meal types. According to Traeger, natural hardwood pellets and convection airflow deliver wood-fired flavor while the grill's design enables multiple cooking methods in one unit.

Where and when can consumers buy the Traeger Westwood Series (COOK)?

The Westwood Series is available now online and in retail stores. According to Traeger, customers can purchase Westwood models immediately and find product details or locate retailers via Traeger’s website at www.traeger.com/westwood.