Every 8-K that Traeger, Inc. (COOK) has filed with the SEC in the last 24 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A 8-K covers material events a company has to report between its quarterly reports, so if you follow COOK and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full COOK filings page.
Traeger, Inc. reported second quarter 2026 revenue of $120.2 million, down 17.4% from $145.5 million, with grills at $61.6 million (down 17.0%), consumables $32.8 million (down 9.9%) and accessories $25.8 million (down 26.2%). Gross profit was $47.4 million and gross margin edged up to 39.5% from 39.2%, helped by an IEEPA tariff refund and mix benefits.
Sales and marketing and general and administrative expenses fell under Project Gravity, yet net loss widened to $8.6 million, or $3.12 per share, from $7.4 million. Adjusted net income was $1.4 million versus a $1.9 million loss, and Adjusted EBITDA rose 21.0% to $17.3 million, lifting margin to 14.4%. Operating cash flow was $27.1 million, free cash flow $26.5 million, cash increased to $59.7 million and inventory declined to $76.3 million.
For fiscal 2026, Traeger lowered revenue guidance to $435–$465 million from $465–$485 million, citing MEATER softness and channel impacts, but maintained Adjusted EBITDA guidance of $57–$67 million, raised gross margin guidance to 40.0–41.0%, and reiterated at least $30 million of free cash flow and approximately $50 million of value capture from Project Gravity. The company also announced a new distribution partnership with Lowe’s.
Traeger, Inc. reported the results of its annual stockholder meeting held on June 9, 2026. Stockholders elected two Class II directors, Martin Eltrich and Steven Richman, to serve until the 2029 annual meeting and until their successors are elected and qualified.
Eltrich received 2,233,871 votes for and 67,580 votes withheld, with 279,701 broker non-votes. Richman received 2,094,160 votes for and 207,291 votes withheld, with the same 279,701 broker non-votes. Stockholders also ratified the appointment of Ernst & Young LLP as independent registered public accounting firm for the fiscal year ending December 31, 2026, with 2,574,423 votes for, 6,023 against, and 706 abstentions.
Traeger, Inc. reported first quarter 2026 revenue of $94.1 million, down 34.3% from $143.3 million a year earlier, with grill revenue falling 45.4% to $47.4 million and softer consumables and accessories sales.
Despite lower volume, net income improved to $2.9 million, or $1.08 per diluted share, from a $0.8 million loss. Gross margin rose to 45.7%, boosted by a $12.4 million IEEPA tariff refund; adjusted gross margin was 32.6%. Adjusted EBITDA was $17.3 million compared with $22.5 million.
Operating cash flow reached $17.9 million and free cash flow $14.5 million, helping lift cash to $33.7 million as inventory declined to $87.8 million. For full-year 2026, the company guides revenue of $465–$485 million, gross margin of 39.5–40.5%, adjusted EBITDA of $57–$67 million, and at least $30 million of free cash flow, reflecting roughly $50 million of expected “Project Gravity” value capture.
Traeger, Inc. reported a compensation decision by its Board of Directors related to 2025 performance. The Board determined that the performance goals under the company’s 2025 annual cash incentive program were not achieved, so no payments will be made to the named executive officers under that program.
Despite this, the Board approved discretionary cash bonuses for the top executives to recognize their contributions in 2025 and support retention. Chief Executive Officer Jeremy Andrus will receive a cash bonus of $956,250, and Chief Financial Officer Michael Joseph (Joey) Hord will receive $270,938.
Traeger, Inc. approved and implemented a 1-for-50 reverse stock split of its common stock, effective March 17, 2026 at 5:00 p.m. Eastern Time. Every 50 previously issued and outstanding shares automatically converted into one new share of common stock.
The common stock began trading on a split-adjusted basis on the New York Stock Exchange on March 18, 2026 under the existing symbol COOK, with a new CUSIP number 89269P202. The amendment did not change the total number of authorized shares or the par value per share, and holders entitled to fractional shares will receive cash in lieu of those fractions.
Traeger, Inc. has approved a 1-for-50 reverse stock split of its common stock after stockholder authorization of a 1-for-10 to 1-for-50 range on March 2, 2026. The board set the final 1-for-50 ratio on March 12, 2026.
The reverse split is intended to increase the per-share trading price, broaden appeal to institutional investors, enhance liquidity, reduce stock price volatility, and help the company regain compliance with the New York Stock Exchange’s minimum share price requirement under Section 802.01C.
The split is expected to become effective at 5:00 p.m. Eastern Time on March 17, 2026, with split-adjusted trading on the NYSE under the symbol “COOK” starting March 18, 2026, using new CUSIP 89269P202. Fractional shares will not be issued; instead, holders will receive cash based on the split-adjusted NYSE closing price on March 17, 2026.
Traeger, Inc. received a notice from the New York Stock Exchange on March 5, 2026 that it is out of compliance with Section 802.01C because its common stock’s average closing price was below $1.00 over a consecutive 30 trading-day period ended March 4, 2026.
The notice does not immediately affect listing, and Traeger has a six‑month cure period in which its stock must close at or above $1.00 and maintain a 30‑day average of at least $1.00 to regain compliance. The company’s shares will continue trading on the NYSE during this period, assuming compliance with other listing standards.
To help address the low share price, stockholders approved a reverse stock split at a special meeting on March 2, 2026, authorizing the board to select a ratio between 1‑for‑10 and 1‑for‑50. The board will decide whether and when to implement the split, which would require filing an amendment to the certificate of incorporation.
Traeger, Inc. reported weaker 2025 results and expanded its cost‑cutting program. Fourth quarter revenue fell 13.8% to $145.4 million, with a net loss of $17.2 million, while adjusted EBITDA inched up to $19.4 million. For full year 2025, revenue declined 7.4% to $559.5 million and net loss widened to $115.2 million, driven in part by a non‑cash $74.7 million goodwill impairment. Adjusted EBITDA was $70.0 million and free cash flow was $13.6 million.
The company is executing “Project Gravity” to streamline operations. It now expects total pre‑tax charges of $32.0–$36.0 million, primarily consulting, severance, and supplier and inventory costs, and annualized pre‑tax savings of about $64–$70 million, including $6–$12 million from product simplification. Cash was $19.6 million and inventory $98.8 million as of December 31, 2025. For 2026, Traeger guides revenue to $465–$485 million, gross margin of 38.0–39.0%, adjusted EBITDA of $50–$60 million, and free cash flow of at least $30 million, excluding potential impacts from recently implemented or proposed tariffs.
Traeger, Inc. reports that it has regained compliance with the New York Stock Exchange’s minimum share-price listing requirement. The NYSE notified the company on February 3, 2026 that its common stock again meets Section 802.01C because the closing price was above $1.00 on January 30, 2026 and the 30‑trading‑day average closing price ending that day also exceeded $1.00. This follows a prior NYSE notice on November 19, 2025 that the stock had traded below the $1.00 threshold for 30 consecutive trading days. The company still plans to seek stockholder approval for a reverse stock split at the Board’s discretion, as outlined in a definitive proxy statement filed on January 26, 2026.
Traeger, Inc. disclosed that on January 27, 2026, Class II director Harjit Shoan resigned from its Board of Directors, effective immediately. The company stated that Mr. Shoan’s resignation did not result from any disagreement with Traeger.
The filing focuses solely on this board change, with no additional management, financial, or strategic updates described.
Traeger, Inc. updated its restructuring program, called Project Gravity, which is aimed at simplifying operations and reducing costs. Phase 2 actions include discontinuing the Costco roadshow program, exiting the Traeger direct-to-consumer business by redirecting Traeger.com shoppers to retail partners, shifting certain European markets to a distributor model, and consolidating pellet mills. On December 4, 2025, the Board approved a workforce reduction to match the company’s current operational scale, which is expected to generate about $8 million in additional annualized pre-tax cost savings.
Traeger now expects total pre-tax charges of approximately $25.0 million to $31.0 million for currently known Project Gravity actions. This includes $16.0 million to $21.0 million of professional fees and other related costs and $9.0 million to $10.0 million of severance and other personnel costs, primarily in cash. Overall, Project Gravity is currently expected to deliver about $58 million in annualized pre-tax cost savings, with Phase 1 contributing around $30 million and Phase 2 around $28 million. The program is expected to be substantially completed by the end of 2026, with most charges incurred by the end of 2025.
Traeger, Inc. reported leadership changes affecting its MEATER subsidiary and its Board of Directors. Jim Hardy will retire from his role as President of Apption Labs Limited (doing business as MEATER) and move into a non-executive advisory role at Traeger from December 31, 2025 through April 30, 2026. The company notes this transition occurs as it centralizes operations in Utah and closes its United Kingdom office as part of Project Gravity. In addition, Class II director James Manges resigned from the Board of Directors effective December 31, 2025, and his resignation was stated not to result from any disagreement with the company.
Traeger, Inc. reported that it received a non-compliance notice from the New York Stock Exchange because the average closing price of its common stock was below $1.00 per share over a consecutive 30 trading-day period ended November 14, 2025. This triggers NYSE rules under Section 802.01C for companies whose share price stays under the minimum level.
The company has a six-month cure period to regain compliance and is considering options including a reverse stock split, subject to approval by its Board and stockholders. During this cure period, Traeger’s shares will continue to trade on the NYSE as long as it meets other listing requirements, and the notice does not change its business operations, SEC reporting, or debt obligations.
Traeger, Inc. updated its restructuring program, Project Gravity, and furnished a press release with results for the quarter ended September 30, 2025. The company now expects total pre-tax charges of $21.0–$27.0 million, primarily cash expenditures, tied to actions that streamline operations and optimize channels.
The charges include $16.0–$21.0 million for professional fees and related costs and $5.0–$6.0 million for severance and other personnel costs. Traeger targets annualized pre-tax cost savings of about $50 million, with Phase 1 contributing about $30 million and Phase 2 about $20 million. Phase 1 centralized operations, reduced headcount, and closed the UK office. Phase 2 actions include discontinuing the Costco roadshow, exiting direct-to-consumer by redirecting Traeger.com to retail partners, shifting to a distributor model in certain European markets, and pellet mill consolidation. The company expects Project Gravity to be substantially completed by the end of 2026, with most charges incurred by the end of 2025.
Traeger, Inc. (NYSE: COOK) filed an amended Form 8-K to update investors on Project Gravity—a two-phase restructuring aimed at lowering its cost base and improving cash flow. The company has already executed a reduction in force and closed its U.K. office to centralize operations in Utah.
Financial impact: Traeger expects $6‒$8 million in total pre-tax restructuring charges, comprised of
- $4‒$5 million for severance and other personnel costs
- $2‒$3 million for professional services and related expenses
Expected benefit: Phase 1 is projected to deliver approximately $30 million in annualized run-rate savings by the end of fiscal 2026. Management plans to complete the overall optimization program by late 2026 but warns that additional, as-yet-unquantified costs may arise as the review progresses.
The filing also notes that Q2-25 earnings were released on 6 Aug 2025 (Exhibit 99.1), though detailed results are not included in this document.