Traeger (NYSE: COOK) asks investors to back reverse split to address NYSE price rule
Traeger, Inc. is asking stockholders at a virtual special meeting on March 2, 2026 to approve amendments to its certificate of incorporation that would allow the board to implement a reverse stock split of the common stock at any whole-number ratio between 1-for-10 and 1-for-50. The board says the main goal is to increase the share price to regain compliance with the New York Stock Exchange’s minimum $1.00 bid requirement after a November 19, 2025 notice that Traeger’s 30‑day average closing price fell below that level.
If approved, the board could choose whether and when to implement the split and at what ratio, or abandon it entirely. A split would reduce the 137,179,315 shares of common stock outstanding as of January 9, 2026 while keeping authorized shares at 1,000,000,000, increasing the pool of authorized but unissued shares. Stockholders would receive cash instead of fractional shares, and equity awards and plan reserves would be proportionately adjusted. A second proposal would allow adjournment of the meeting to solicit more proxies if needed to pass the reverse split.
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Insights
Traeger seeks broad reverse split authority to address NYSE price deficiency and expand unissued share capacity.
Traeger’s board is asking stockholders to authorize a reverse stock split in a flexible range from 1‑for‑10 to 1‑for‑50, with the stated purpose of lifting the per‑share trading price to satisfy the New York Stock Exchange’s
The mechanics described are standard: every holder’s shares would be reduced by the same ratio, fractional shares cashed out, and equity plans and stock‑based awards adjusted proportionately. However, while outstanding shares would shrink from 137,179,315 as of
The company highlights risks that the split may not sustain a higher price, may not restore or preserve NYSE listing, and could increase volatility or odd‑lot trading costs. It also acknowledges that more available authorized shares may, under some circumstances, be viewed as an anti‑takeover tool, even though the board states it is not aware of any current control attempt. Future disclosures in company filings will determine whether, and at what ratio, the board actually implements the approved split.
☐ | Preliminary Proxy Statement |
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
☒ | Definitive Proxy Statement |
☐ | Definitive Additional Materials |
☐ | Soliciting Material under §240.14a-12 |
☒ | No fee required. | |
☐ | Fee paid previously with preliminary materials. | |
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. | |



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DATE Monday, March 2, 2026 | TIME 8:30 a.m. Mountain Time | PLACE Virtually Online |
1 | The approval of amendments to our amended and restated certificate of incorporation to effect a reverse stock split of our common stock, $0.0001 par value per share, (the “Common Stock”) at a ratio ranging from any whole number between 1-for-10 and 1-for-50, as determined by our Board of Directors in its discretion, subject to the Board of Director’s authority to abandon such amendments; and |
2 | The approval of the adjournment of the Special Meeting, if necessary, to solicit additional proxies if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. |
Notice of Special Meeting of Stockholders |

It is important that your shares be represented regardless of the number of shares you may hold. Whether or not you plan to attend the Special Meeting online, we urge you to vote your shares via the toll-free telephone number or over the Internet, as described in the enclosed materials. If you received a copy of the proxy card by mail, you may sign, date, and mail the proxy card in the enclosed return envelope. Promptly voting your shares will ensure the presence of a quorum at the Special Meeting and will save us the expense of further solicitation. Submitting your proxy now will not prevent you from voting your shares at the Special Meeting if you desire to do so, as your proxy is revocable at your option. | ||
PROXY STATEMENT | 1 |
Information About This Proxy Statement | 1 |
PROXY SUMMARY | 3 |
Ways to Vote | 3 |
Meeting Details | 4 |
PROPOSAL 1: APPROVAL OF AMENDMENTS TO OUR AMENDED AND RESTATED CERTIFICATE OF INCORPORATION TO EFFECT A REVERSE STOCK SPLIT OF COMMON STOCK | 5 |
PROPOSAL 2: APPROVAL OF AN ADJOURNMENT OF THE SPECIAL MEETING | 17 |
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 18 |
STOCKHOLDERS’ PROPOSALS | 21 |
QUESTIONS AND ANSWERS ABOUT THE SPECIAL MEETING OF STOCKHOLDERS | 22 |
OTHER BUSINESS | 27 |
SOLICITATION OF PROXIES | 28 |
TRAEGER, INC. | 1 | 2026 Special Meeting Proxy Statement |
![]() | Traeger, Inc. 533 South 400 West Salt Lake City, UT 84101 |
TRAEGER, INC. | 2 | 2026 Special Meeting Proxy Statement |
Proxy Statement |
TRAEGER, INC. | 3 | 2026 Special Meeting Proxy Statement |
Proposals | Recommendation | Page | ||
1 | Approve amendments to our amended and restated certificate of incorporation (our “Certificate of Incorporation”) to effect a reverse stock split of our Common Stock at a ratio ranging from any whole number between 1-for-10 and 1-for-50, as determined by our Board in its discretion, subject to the Board’s authority to abandon such amendments (“Proposal 1” or the “Reverse Stock Split proposal”); and | FOR | 5 | |
2 | Approve the adjournment of the Special Meeting, if necessary, to solicit additional proxies if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. | FOR | 17 | |
BY INTERNET, BEFORE AND DURING THE MEETING Before the meeting (prior to 11:59 p.m. Eastern Time, March 1, 2026), you can vote online at: www.proxyvote.com During the meeting, you can vote online by logging into the virtual special meeting website using your 16-digit control number: www.virtualshareholdermeeting.com/ COOK2026SM | BY PHONE, BEFORE THE MEETING Before the meeting (prior to 11:59 p.m. Eastern Time, March 1, 2026), you can vote by telephone by calling 1-800-690-6903 |
BY MAIL, BEFORE THE MEETING Before the meeting, mark, sign, date, and promptly mail the enclosed proxy card in the postage-paid envelope. To reduce our administrative and postage costs and the environmental impact of the Special Meeting, we encourage stockholders to vote prior to the meeting via the Internet or by telephone, both of which are available 24 hours a day, seven days a week, until 11:59 p.m. Eastern Time on March 1, 2026. Stockholders may revoke their proxies at the times and in the manner described on page 24 of this proxy statement. |
TRAEGER, INC. | 4 | 2026 Special Meeting Proxy Statement |
Proxy Summary |
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DATE Monday, March 2, 2026 | TIME 8:30 a.m. Mountain Time | PLACE www.virtualshareholdermeeting.com/ COOK2026SM |
TRAEGER, INC. | 5 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 6 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 7 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 8 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 9 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 10 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 11 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
Number of shares of Common Stock before Reverse Stock Split (#) | 1-for-10 | 1-for-20 | 1-for-30 | 1-for-40 | 1-for-50 | |
Authorized | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 |
Issued and Outstanding | 137,179,315 | 13,717,931 | 6,858,965 | 4,572,643 | 3,429,482 | 2,743,586 |
Issuable or Subject to under Outstanding Equity Awards (1) | 12,725,352 | 1,272,535 | 636,267 | 424,178 | 318,133 | 254,507 |
Reserved for Future Issuance under the 2021 Plan (2) | 6,583,320 | 658,332 | 329,166 | 219,444 | 164,583 | 131,666 |
Authorized but Unissued and Unreserved (3) | 843,512,013 | 984,351,202 | 992,175,602 | 994,783,735 | 996,087,802 | 996,870,241 |
TRAEGER, INC. | 12 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 13 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 14 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 15 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 16 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
The Board of Directors unanimously recommends a vote “FOR” the approval of amendments to the Company’s Certificate of Incorporation to effect a Reverse Stock Split. | ||
TRAEGER, INC. | 17 | 2026 Special Meeting Proxy Statement |
The Board of Directors unanimously recommends a vote “FOR” the approval of an adjournment of the Special Meeting, if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. | ||
TRAEGER, INC. | 18 | 2026 Special Meeting Proxy Statement |
Name of Beneficial Owner | Shares of Common Stock Beneficially Owned (#) | Shares Beneficially Owned (%) |
5% or Greater Stockholders | ||
AEA Fund (1) | 33,519,063 | 24.4 |
Entities affiliated with OTPP (2) | 24,693,075 | 18.0 |
Entities affiliated with Trilantic Capital Management L.P. (3) | 17,986,994 | 13.1 |
Named Executive Officers and Directors | ||
Jeremy Andrus (4) | 20,041,198 | 14.6 |
Michael J. Hord | 290,781 | * |
Dominic Blosil (5) | 1,464,594 | * |
Jim Hardy (6) | 725,730 | * |
TRAEGER, INC. | 19 | 2026 Special Meeting Proxy Statement |
Security Ownership of Certain Beneficial Owners and Management |
Name of Beneficial Owner | Shares of Common Stock Beneficially Owned (#) | Shares Beneficially Owned (%) |
Raul Alvarez (7) | 987,144 | * |
Wendy A. Beck (8) | 200,461 | * |
Martin Eltrich | — | — |
James Ho | — | — |
Daniel James | — | — |
Elizabeth C. Lempres (9) | 216,711 | * |
Harjit Shoan | — | — |
Steven Richman (10) | 282,110 | * |
All directors and executive officers as a group (10 individuals) (11) | 22,018,405 | 16.1 |
TRAEGER, INC. | 20 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 21 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 22 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 23 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 24 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 25 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
Proposal | Votes required | Effect of Abstentions and Broker Non- Votes |
Proposal 1: Approval of Amendments to our Certificate of Incorporation | The affirmative vote of the holders of a majority of the votes cast (excluding abstentions and broker non-votes). | Abstentions and broker non-votes will have no effect. We do not expect any broker non-votes on this proposal. |
Proposal 2: Approval of the Adjournment of the Special Meeting | The affirmative vote of the holders of a majority of the votes cast (excluding abstentions and broker non-votes). | Abstentions and broker non-votes will have no effect. We do not expect any broker non-votes on this proposal. |
TRAEGER, INC. | 26 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 27 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 28 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 29 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 30 | 2026 Special Meeting Proxy Statement |
By: | ||
Name: | Jeremy Andrus | |
Title: | Chief Executive Officer |


FAQ
What is Traeger (COOK) asking stockholders to approve in this special proxy?
Traeger is asking stockholders to approve amendments to its amended and restated certificate of incorporation that would allow the board, in its discretion, to implement a reverse stock split of the common stock at any whole‑number ratio between 1‑for‑10 and 1‑for‑50, and to approve a related proposal to adjourn the special meeting if more time is needed to solicit votes for the reverse split.
Why does Traeger (COOK) want authority for a reverse stock split?
Traeger explains that a reverse stock split is intended primarily to increase its per‑share trading price so it can regain compliance with the New York Stock Exchange’s minimum $1.00 average closing price requirement for continued listing, and potentially support investor interest, liquidity, and employee retention tied to stock‑based compensation.
What NYSE notice did Traeger (COOK) receive and what is the cure deadline?
On November 19, 2025, Traeger received a letter from the NYSE stating that its 30‑trading‑day average closing share price was below the $1.00 minimum required by Section 802.01C. Under these rules, the company has six months from that date, until May 19, 2026, to regain compliance, including through a reverse stock split approved by stockholders.
How will Traeger’s share count and authorization change if the reverse split is effected?
As of January 9, 2026, Traeger had 137,179,315 shares of common stock outstanding and 1,000,000,000 authorized. A reverse split would proportionally reduce the number of outstanding shares according to the chosen ratio while keeping authorized shares at 1,000,000,000, thereby increasing the number of authorized but unissued shares available for future issuance.
How will fractional shares be handled in Traeger’s proposed reverse stock split?
No fractional shares of common stock will be issued. Instead, Traeger’s transfer agent will aggregate fractional entitlements, sell the combined shares on the open market after the effective time, and pay each affected stockholder cash equal to their pro rata share of the total sale proceeds in place of fractional shares.
Does Traeger (COOK) acknowledge any risks associated with the reverse stock split?
Yes. Traeger states there is no assurance the reverse split will proportionally increase or sustain the share price, restore or maintain NYSE listing, reduce volatility, or broaden institutional interest. It also notes that increasing authorized but unissued shares could dilute future earnings per share and book value per share if additional shares are issued, and that more available shares may under some circumstances be viewed as having anti‑takeover effects.
When and how can Traeger (COOK) stockholders vote on these proposals?
Holders of record of common stock as of the close of business on January 9, 2026 may vote by Internet, telephone, mail, or electronically during the virtual special meeting on March 2, 2026. Each share is entitled to one vote, and the board recommends a “FOR” vote on both the reverse split proposal and the adjournment proposal.


