Traeger (NYSE: COOK) seeks approval for reverse stock split to address NYSE price deficiency
Traeger, Inc. is asking stockholders to approve amendments to its certificate of incorporation to allow a reverse stock split of its common stock at a ratio between 1‑for‑10 and 1‑for‑50, at the Board’s discretion, plus authority to adjourn the special meeting to solicit more votes if needed. The company had 137,179,315 shares outstanding as of January 9, 2026, and is seeking this flexibility primarily to help regain compliance with the New York Stock Exchange’s $1.00 minimum average closing share price requirement after receiving a deficiency notice in November 2025. A reverse split would reduce the number of shares outstanding but not the 1,000,000,000 authorized common shares, increasing the pool of authorized and unissued shares available for future use. Stockholders’ proportional ownership would generally be unchanged apart from cash paid in lieu of fractional shares, and the company states the action is not intended as a going‑private transaction, though it may have anti‑takeover effects by expanding unissued share capacity.
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Traeger seeks reverse split flexibility to address NYSE price deficiency while expanding unused share capacity.
Traeger is requesting authority for a reverse stock split between 1‑for‑10 and 1‑for‑50, with the exact ratio and timing left to the Board. The stated goal is to increase the per‑share trading price to help regain compliance with the NYSE requirement that its common stock maintain at least a
The split would reduce the 137,179,315 shares outstanding as of
The filing also highlights risks: a reverse split may not proportionally raise or sustain the stock price, may not by itself secure NYSE compliance, and could reduce liquidity or increase odd‑lot holdings. The key near‑term milestone is the NYSE six‑month cure period ending on
☒ | Preliminary Proxy Statement |
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
☐ | Definitive Proxy Statement |
☐ | Definitive Additional Materials |
☐ | Soliciting Material under §240.14a-12 |
☒ | No fee required. | |
☐ | Fee paid previously with preliminary materials. | |
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. | |

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DATE Monday, March 2, 2026 | TIME 8:30 a.m. Mountain Time | PLACE Virtually Online |
1 | The approval of amendments to our amended and restated certificate of incorporation to effect a reverse stock split of our common stock, $0.0001 par value per share, (the “Common Stock”) at a ratio ranging from any whole number between 1-for-10 and 1-for-50, as determined by our Board of Directors in its discretion, subject to the Board of Director’s authority to abandon such amendments; and |
2 | The approval of the adjournment of the Special Meeting, if necessary, to solicit additional proxies if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. |
Notice of Special Meeting of Stockholders |
It is important that your shares be represented regardless of the number of shares you may hold. Whether or not you plan to attend the Special Meeting online, we urge you to vote your shares via the toll-free telephone number or over the Internet, as described in the enclosed materials. If you received a copy of the proxy card by mail, you may sign, date, and mail the proxy card in the enclosed return envelope. Promptly voting your shares will ensure the presence of a quorum at the Special Meeting and will save us the expense of further solicitation. Submitting your proxy now will not prevent you from voting your shares at the Special Meeting if you desire to do so, as your proxy is revocable at your option. | ||
PROXY STATEMENT | 1 |
Information About This Proxy Statement | 1 |
PROXY SUMMARY | 3 |
Ways to Vote | 3 |
Meeting Details | 4 |
PROPOSAL 1: APPROVAL OF AMENDMENTS TO OUR AMENDED AND RESTATED CERTIFICATE OF INCORPORATION TO EFFECT A REVERSE STOCK SPLIT OF COMMON STOCK | 5 |
PROPOSAL 2: APPROVAL OF AN ADJOURNMENT OF THE SPECIAL MEETING | 17 |
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 18 |
STOCKHOLDERS’ PROPOSALS | 21 |
QUESTIONS AND ANSWERS ABOUT THE SPECIAL MEETING OF STOCKHOLDERS | 22 |
OTHER BUSINESS | 27 |
SOLICITATION OF PROXIES | 28 |
TRAEGER, INC. | 1 | 2026 Special Meeting Proxy Statement |
![]() | Traeger, Inc. 533 South 400 West Salt Lake City, UT 84101 |
TRAEGER, INC. | 2 | 2026 Special Meeting Proxy Statement |
Proxy Statement |
TRAEGER, INC. | 3 | 2026 Special Meeting Proxy Statement |
Proposals | Recommendation | Page | ||
1 | Approve amendments to our amended and restated certificate of incorporation (our “Certificate of Incorporation”) to effect a reverse stock split of our Common Stock at a ratio ranging from any whole number between 1-for-10 and 1-for-50, as determined by our Board in its discretion, subject to the Board’s authority to abandon such amendments (“Proposal 1” or the “Reverse Stock Split proposal”); and | FOR | 5 | |
2 | Approve the adjournment of the Special Meeting, if necessary, to solicit additional proxies if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. | FOR | 17 | |
BY INTERNET, BEFORE AND DURING THE MEETING Before the meeting (prior to 11:59 p.m. Eastern Time, March 1, 2026), you can vote online at: www.proxyvote.com During the meeting, you can vote online by logging into the virtual special meeting website using your 16-digit control number: www.virtualshareholdermeeting.com/ COOK2026SM | BY PHONE, BEFORE THE MEETING Before the meeting (prior to 11:59 p.m. Eastern Time, March 1, 2026), you can vote by telephone by calling 1-800-690-6903 |
BY MAIL, BEFORE THE MEETING Before the meeting, mark, sign, date, and promptly mail the enclosed proxy card in the postage-paid envelope. To reduce our administrative and postage costs and the environmental impact of the Special Meeting, we encourage stockholders to vote prior to the meeting via the Internet or by telephone, both of which are available 24 hours a day, seven days a week, until 11:59 p.m. Eastern Time on March 1, 2026. Stockholders may revoke their proxies at the times and in the manner described on page 24 of this proxy statement. |
TRAEGER, INC. | 4 | 2026 Special Meeting Proxy Statement |
Proxy Summary |
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DATE Monday, March 2, 2026 | TIME 8:30 a.m. Mountain Time | PLACE www.virtualshareholdermeeting.com/ COOK2026SM |
TRAEGER, INC. | 5 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 6 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 7 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 8 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 9 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 10 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 11 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
Number of shares of Common Stock before Reverse Stock Split (#) | 1-for-10 | 1-for-20 | 1-for-30 | 1-for-40 | 1-for-50 | |
Authorized | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 | 1,000,000,000 |
Issued and Outstanding | 137,179,315 | 13,717,931 | 6,858,965 | 4,572,643 | 3,429,482 | 2,743,586 |
Issuable or Subject to under Outstanding Equity Awards (1) | 12,725,352 | 1,272,535 | 636,267 | 424,178 | 318,133 | 254,507 |
Reserved for Future Issuance under the 2021 Plan (2) | 6,583,320 | 658,332 | 329,166 | 219,444 | 164,583 | 131,666 |
Authorized but Unissued and Unreserved (3) | 843,512,013 | 984,351,202 | 992,175,602 | 994,783,735 | 996,087,802 | 996,870,241 |
TRAEGER, INC. | 12 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 13 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 14 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 15 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
TRAEGER, INC. | 16 | 2026 Special Meeting Proxy Statement |
Proposal 1 |
The Board of Directors unanimously recommends a vote “FOR” the approval of amendments to the Company’s Certificate of Incorporation to effect a Reverse Stock Split. | ||
TRAEGER, INC. | 17 | 2026 Special Meeting Proxy Statement |
The Board of Directors unanimously recommends a vote “FOR” the approval of an adjournment of the Special Meeting, if there are not sufficient votes at the time of the Special Meeting to approve Proposal 1. | ||
TRAEGER, INC. | 18 | 2026 Special Meeting Proxy Statement |
Name of Beneficial Owner | Shares of Common Stock Beneficially Owned (#) | Shares Beneficially Owned (%) |
5% or Greater Stockholders | ||
AEA Fund (1) | 33,519,063 | 24.4 |
Entities affiliated with OTPP (2) | 24,693,075 | 18.0 |
Entities affiliated with Trilantic Capital Management L.P. (3) | 17,986,994 | 13.1 |
Named Executive Officers and Directors | ||
Jeremy Andrus (4) | 20,041,198 | 14.6 |
Michael J. Hord | 290,781 | * |
Dominic Blosil (5) | 1,464,594 | * |
Jim Hardy (6) | 725,730 | * |
TRAEGER, INC. | 19 | 2026 Special Meeting Proxy Statement |
Security Ownership of Certain Beneficial Owners and Management |
Name of Beneficial Owner | Shares of Common Stock Beneficially Owned (#) | Shares Beneficially Owned (%) |
Raul Alvarez (7) | 987,144 | * |
Wendy A. Beck (8) | 200,461 | * |
Martin Eltrich | — | — |
James Ho | — | — |
Daniel James | — | — |
Elizabeth C. Lempres (9) | 216,711 | * |
Harjit Shoan | — | — |
Steven Richman (10) | 282,110 | * |
All directors and executive officers as a group (10 individuals) (11) | 22,018,405 | 16.1 |
TRAEGER, INC. | 20 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 21 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 22 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 23 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 24 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 25 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
Proposal | Votes required | Effect of Abstentions and Broker Non- Votes |
Proposal 1: Approval of Amendments to our Certificate of Incorporation | The affirmative vote of the holders of a majority of the votes cast (excluding abstentions and broker non-votes). | Abstentions and broker non-votes will have no effect. We do not expect any broker non-votes on this proposal. |
Proposal 2: Approval of the Adjournment of the Special Meeting | The affirmative vote of the holders of a majority of the votes cast (excluding abstentions and broker non-votes). | Abstentions and broker non-votes will have no effect. We do not expect any broker non-votes on this proposal. |
TRAEGER, INC. | 26 | 2026 Special Meeting Proxy Statement |
Questions and Answers About the Special Meeting of Stockholders |
TRAEGER, INC. | 27 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 28 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 29 | 2026 Special Meeting Proxy Statement |
TRAEGER, INC. | 30 | 2026 Special Meeting Proxy Statement |
By: | ||
Name: | Jeremy Andrus | |
Title: | Chief Executive Officer |


FAQ
What is Traeger (COOK) asking stockholders to approve in this special meeting?
Stockholders are being asked to approve amendments to Traeger’s certificate of incorporation to permit a reverse stock split of its common stock at a ratio between 1‑for‑10 and 1‑for‑50, chosen later by the Board, and to approve the potential adjournment of the special meeting to solicit additional proxies if there are not sufficient votes to pass the reverse split proposal.
Why is Traeger proposing a reverse stock split for COOK common stock?
Traeger received a notice from the NYSE on
How will Traeger’s reverse stock split affect COOK shares outstanding and ownership percentages?
If implemented, the reverse split will combine a specified number of existing shares into one new share, reducing the 137,179,315 outstanding shares as of
Will Traeger change the number of authorized COOK shares in the reverse stock split?
No. The company states that authorized capital will remain at 1,000,000,000 shares of common stock and 25,000,000 shares of preferred stock. Because outstanding shares will decrease, the reverse split will effectively increase the number of authorized and unissued common shares available for future issuance.
What risks does Traeger highlight regarding the proposed reverse stock split?
The company notes there is no assurance the market price per share will rise in proportion to the split ratio or stay above the NYSE’s
Is Traeger’s reverse stock split proposal intended as a going‑private or anti‑takeover move?
Traeger states that the reverse stock split is not intended as the first step in a going‑private transaction and that the Board is not aware of any attempt to acquire control of the company. However, the filing acknowledges that the resulting increase in authorized but unissued common shares, combined with existing charter and bylaw provisions, could under some circumstances make a takeover or change in control more difficult.
What voting threshold is required to approve Traeger’s reverse stock split proposal?
Approval of the reverse stock split amendments (Proposal 1) requires the affirmative vote of a majority of the votes cast. Abstentions and broker non‑votes are not treated as votes cast and therefore will have no effect on the outcome of this proposal under the described voting rules.


