[Form 4] Cricut, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Form 4 highlights for Cricut, Inc. (CRCT): Between 07/21-07/23/2025, CEO, Director and 10% owner Ashish Arora filed a Statement of Changes in Beneficial Ownership.

• Open-market sales: 21,250 shares were sold on each of three consecutive days (total 63,750) under a Rule 10b5-1 plan at weighted-average prices of $5.4554, $5.4879 and $5.5789.
• Dividend-equivalent grant: 341,869 Class A restricted stock units (RSUs) were automatically credited at $0 cost, tied to a $0.75 special and $0.10 semi-annual cash dividend paid 07/21/2025.
• Post-transaction stake: 3,036,561 Class A shares are now held directly. Arora also owns 2,218,889 fully-vested employee stock options with an adjusted exercise price of $17.50.

Net of the sales, the CEO’s direct share count rose by 278,119 shares (~10%). The dispositions represent roughly 2% of his equity position and were pre-scheduled, limiting signalling value. No company-level financial metrics were disclosed in this filing.

Insights

Financial Analyst

TL;DR: Small pre-planned sale offset by large RSU grant; CEO stake still above 3 M shares—neutral to modestly negative signal.

The 63.8 K shares sold equate to only ~2% of Arora’s holdings and occurred under a 10b5-1 plan, reducing concern about opportunistic selling. More importantly, the automatically issued 341.9 K RSUs tied to dividend equivalents increased his ownership base by about 10%. Net share position rises, indicating continued alignment with shareholders. However, recurring insider selling—despite being minor—can create optical pressure on the stock, especially given Cricut’s sub-$6 share price and limited float. Overall investor impact is neutral: no change to fundamentals, but insider‐activity headlines may add short-term volatility.

Corporate Governance Specialist

TL;DR: Transactions follow policy, but frequent sales at depressed prices raise perception risk.

The filing shows compliance with disclosure rules and pre-set trading plans, mitigating insider-trading concerns. Yet continued sales by the CEO below the $17.50 option strike might be viewed negatively by governance-focused investors questioning management’s confidence in long-term value. Dividend-equivalent RSUs, while shareholder-friendly, can dilute when share price is weak. Governance impact is mildly negative but not material enough to alter investment thesis.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/21/2025		S		21,250(1)	D	$5.4554(2)	2,737,192	D
Class A Common Stock	07/21/2025		A		341,869(3)	A	$0	3,079,061	D
Class A Common Stock	07/22/2025		S		21,250(1)	D	$5.4879(4)	3,057,811	D
Class A Common Stock	07/23/2025		S		21,250(1)	D	$5.5789(5)	3,036,561	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (right to buy)	$17.5(6)							(7)	03/24/2026	Class A Common Stock	2,218,889		2,218,889	D

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.3700 to $5.5600, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. This reflects dividend equivalent restricted stock units that were granted in connection with a special one-time cash dividend of $.75 per share and a recurring semi-annual cash dividend of $.10 per share to holders of the issuer's stock, paid on July 21, 2025, to stockholders of record at the close of business on July 7, 2025. Holders of restricted stock units that were unvested on the record date were automatically credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the issuer's equity incentive documents.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4100 to $5.5750, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

5. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.4900 to $5.6150, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

6. Reflects equitable adjustment to the option exercise price pursuant to the underlying plan in connection with Cricut's special cash dividends declared on December 21, 2022, May 18, 2023, May 7, 2024, and May 6, 2025. Pursuant to the adjustment, the exercise price was reduced by $2.50.

7. Shares subject to the option are fully vested and immediately exercisable.

Remarks:

	/s/ Lauren Curtin, by power of attorney	07/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.