Cricut CEO disposes 63,750 CRCT shares via Rule 10b5-1 plan

Rhea-AI Filing Summary

Cricut insider Ashish Arora, the company's Chief Executive Officer, Director and a reported 10% owner, sold a total of 63,750 shares of Class A common stock across three days using a pre-established Rule 10b5-1 trading plan adopted August 19, 2024. The three reported disposals were 21,250 shares on 08/25/2025 at a weighted average price of $5.937, 21,250 shares on 08/26/2025 at $5.7521, and 21,250 shares on 08/27/2025 at $5.7476. Following each sale the filing reports beneficial ownership of 2,951,561; 2,930,311; and 2,909,061 shares, respectively. The filer notes the prices are weighted averages of multiple transactions and offers to provide a breakdown by price on request.

Positive

• Transactions executed under a documented Rule 10b5-1 trading plan
• Filing discloses weighted-average prices and offers to provide per-price breakdowns on request
• Beneficial ownership figures reported after each disposal, showing clear post-transaction holdings

Negative

• None.

Insights

Financial Analyst

TL;DR Insider sales of 63,750 shares were executed under a 10b5-1 plan; remaining beneficial ownership remains around 2.9 million shares.

The transactions represent routine, pre-planned disposals under a Rule 10b5-1 plan rather than ad hoc sales. Quantitatively, the three disposals reduced beneficial ownership in modest increments (reported counts after each sale remain ~2.9 million shares). The filing discloses weighted-average price ranges and offers transparency by committing to provide per-price breakdowns if requested. For investors, these sales are documented and consistent with a scheduled plan rather than an unexpected corporate development.

Corporate Governance Expert

TL;DR Sales followed an established 10b5-1 plan, and the filing provides clear volume and weighted-average price disclosures.

From a governance perspective, the use of a documented 10b5-1 plan and the explicit footnotes on weighted-average price ranges demonstrate compliance and transparency. The signature by power of attorney is noted, and the filer states willingness to provide further detail on transaction breakdowns. There is no indication of irregularity in the reporting; the disclosures align with expected insider-trading compliance practices.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ashish Arora

(Last) (First) (Middle)

C/O CRICUT, INC.

10855 SOUTH RIVER FRONT PARKWAY

(Street)

SOUTH JORDAN UT 84095

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Cricut, Inc. [ CRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/25/2025		S		21,250(1)	D	$5.937(2)	2,951,561	D
Class A Common Stock	08/26/2025		S		21,250(1)	D	$5.7521(3)	2,930,311	D
Class A Common Stock	08/27/2025		S		21,250(1)	D	$5.7476(4)	2,909,061	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2024.

2. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.8500 to $6.0050, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.6500 to $5.9000, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

4. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $5.6450 to $5.7950, inclusive. The reporting person undertakes to provide to Cricut Inc., any security holder of Cricut Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Lauren Curtin, by power of attorney	08/27/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Ashish Arora sell in the CRCT Form 4?

He sold a total of 63,750 shares of Class A common stock across three reported transactions of 21,250 shares each.

Were the sales by Ashish Arora part of a pre-existing plan?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 19, 2024.

What prices were reported for the CRCT insider sales?

Reported weighted-average prices were $5.937 (08/25/2025), $5.7521 (08/26/2025), and $5.7476 (08/27/2025); each is a range of transaction prices disclosed in footnotes.

How many CRCT shares did Arora beneficially own after the reported sales?

The filing reports beneficial ownership of 2,951,561 after 08/25, 2,930,311 after 08/26, and 2,909,061 after 08/27.

Does the filing provide a breakdown of each sale price?

Not in the Form 4 itself; the filer states they will provide full information on the number of shares sold at each separate price upon request to Cricut, any security holder, or the SEC staff.