[Form 4] Salesforce, Inc. Insider Trading Activity
Rhea-AI Filing Summary
Marc Benioff, Chair and CEO of Salesforce (CRM), reported insider transactions under a Rule 10b5-1 trading plan. The filing shows purchases via option-related transactions of 2,250 shares on 09/17/2025 and 2,250 shares on 09/18/2025 at an exercise/conversion price of $161.50. On those same dates the reporting person sold a total of 4,500 common shares in multiple transactions at weighted-average prices ranging from about $239.79 to $247.08. After these transactions the reporting person directly beneficially owned 11,911,571 shares, indirectly held 107,000 shares via a trust, and had interests in 10,000,000 shares through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact and indicates the trades were effected pursuant to a 10b5-1 plan adopted January 9, 2025.
Positive
- None.
Negative
- None.
Insights
TL;DR: Insider executed option exercises and concurrent sales under a pre-established 10b5-1 plan; overall beneficial ownership remains substantial.
The Form 4 discloses symmetrical activity on 09/17/2025 and 09/18/2025: option-related acquisitions of 4,500 shares at $161.50 total and concurrent open-market disposals of 4,500 shares at weighted-average prices in the ~$240–$247 range. The use of a Rule 10b5-1 plan is explicitly stated, which documents that the trades were pre-planned rather than opportunistic. Post-transaction holdings show continued significant economic and voting exposure: 11.91 million shares directly, plus at least 10.107 million indirectly via trust and an affiliated fund. For investors, the material fact is continued concentrated insider ownership rather than a change in control or large dilution.
TL;DR: Trades were executed under an adopted trading plan, and disclosure appears to follow Section 16 reporting requirements.
The filing identifies Marc Benioff as both an officer and director and documents the adoption date of the Rule 10b5-1 plan (January 9, 2025). The Form 4 provides weighted-average sale-price ranges and commits to providing per-price breakdowns on request, demonstrating compliance with reporting detail. No change in aggregate control is disclosed; large indirect holdings through the Marc Benioff Fund LLC and a revocable trust remain in place. From a governance standpoint, these filings reflect routine liquidity management rather than governance shifts.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 525 | $243.7737 | $128K |
| Sale | Common Stock | 800 | $244.6618 | $196K |
| Sale | Common Stock | 420 | $245.6899 | $103K |
| Sale | Common Stock | 505 | $246.6517 | $125K |
| Exercise | Non-qualified Stock Option (Right to Buy) | 2,250 | $0.00 | -- |
| Exercise | Common Stock | 2,250 | $161.50 | $363K |
| Sale | Common Stock | 453 | $240.4153 | $109K |
| Sale | Common Stock | 988 | $241.2295 | $238K |
| Sale | Common Stock | 804 | $241.9974 | $195K |
| Sale | Common Stock | 5 | $242.8364 | $1K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. Weighted average price. These shares were sold in multiple transactions at prices ranging from $239.7914 to $240.7843 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $240.7992 to $241.7705 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $241.8069 to $242.5710 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $243.1610 to $244.1443 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $244.1800 to $245.1319 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $245.2387 to $246.1393 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Weighted average price. These shares were sold in multiple transactions at prices ranging from $246.2369 to $247.0809 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. Shares held in the Marc Benioff Fund LLC (the "Fund"). Fund interests are held in the reporting person's name or in trust. Option vests over four years at the rate of 25% on March 22, 2020, the first anniversary of the holder's date of grant, with the balance vesting in equal monthly installments over the remaining 36 months.
