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CRM Form 4 | 3,400-Share Purchase and Trust Gift Increases Holdings

Filing Impact
(High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Reporting person: The Form 4 identifies Kirk David Blair as the reporting person for Salesforce, Inc. (CRM). Transactions: On 09/09/2025 the reporting person purchased 3,400 shares of Salesforce common stock at $254.655 per share, resulting in 3,824 shares beneficially owned directly. On 09/10/2025 two related transactions coded G(1) were reported: a disposition of 4,278 shares with $0 price (recorded as 215 shares indirect ownership by trust) and an acquisition of 4,278 shares with $0 price, after which total beneficial ownership reported was 8,102 shares direct. The filer explains the G(1) entries as the transfer of common stock by bona fide gift from a trust for the benefit of the reporting person and his spouse to the reporting person; no funds changed hands.

Positive

  • Purchase of 3,400 shares at $254.655 shows direct insider investment by the reporting person.
  • Clear explanation that transfers were bona fide gifts from a trust with no funds exchanged, which clarifies the nature of the G(1) transactions.
  • Beneficial ownership increased to 8,102 shares direct after the reported transactions.

Negative

  • None.

Insights

TL;DR: Transaction reporting shows a small purchased stake and trust-to-individual gift transfers; procedural disclosure complies with Section 16 requirements.

The filing documents a 3,400-share purchase at $254.655 and subsequent trust transfers recorded under Rule G(1) with a stated explanation that shares were gifted from a trust for the reporting person and spouse to the reporting person, with no cash exchanged. The entries are consistent with insider reporting norms: purchase recorded as 'P' and trust transfers recorded as 'G(1).' The reported beneficial ownership increases to 8,102 shares direct after the transfers. The form is signed by an attorney-in-fact, indicating a delegated filing authority. From a governance perspective, these are routine Section 16 disclosures and do not, by themselves, indicate related-party conflicts or compensatory grants.

TL;DR: Insider bought 3,400 shares and received additional shares via intra-family trust gift; changes are immaterial to company capitalization.

The purchase of 3,400 shares at $254.655 represents a modest personal investment; the subsequent G(1) trust-to-individual transfers increased direct holdings to 8,102 shares. No sale for value occurred and the filer explicitly states no funds were exchanged in the trust transfer. For investors assessing insider alignment, the net effect is a small increase in direct ownership; given Salesforce’s market capitalization, the absolute share counts disclosed are unlikely to be material to valuation or control. Disclosure timing and use of an attorney-in-fact for signature are noted but routine.

Insider Kirk David Blair
Role Director
Bought 3,400 shs ($866K)
Type Security Shares Price Value
Gift Common Stock 4,278 $0.00 --
Gift Common Stock 4,278 $0.00 --
Purchase Common Stock 3,400 $254.655 $866K
Holdings After Transaction: Common Stock — 215 shares (Indirect, By Trust); Common Stock — 8,102 shares (Direct)
Footnotes (1)
  1. [object Object]
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirk David Blair
(Last) (First) (Middle)
415 MISSION ST, 3RD FLOOR
(Street)
SAN FRANCISCO CA 94105
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/09/2025 P 3,400 A $254.655 3,824 D
Common Stock 09/10/2025 G(1) 4,278 D $0 215 I By Trust
Common Stock 09/10/2025 G(1) 4,278 A $0 8,102 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents the transfer of common stock by bona fide gift from a trust held for the benefit of the reporting person and his spouse to the reporting person. No funds were exchanged, and no sale of shares occurred in the transfer.
/s/ Sarah Dale, Attorney-in-Fact for David B. Kirk 09/10/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What transactions did the Salesforce (CRM) insider report on this Form 4?

The filer reported a purchase of 3,400 shares on 09/09/2025 at $254.655 and G(1)-coded trust transfers on 09/10/2025 involving 4,278 shares (disposition) and 4,278 shares (acquisition).

How many Salesforce shares does the reporting person beneficially own after these transactions?

The Form 4 reports 8,102 shares beneficially owned directly following the reported transactions.

What does code G(1) mean in this filing?

The filing uses G(1) to indicate transactions made according to a written trust transfer; the filer explains these entries as a bona fide gift from a trust to the reporting person with no funds exchanged.

Was cash received in the trust transfer reported on this Form 4?

No; the explanatory note states no funds were exchanged and no sale of shares occurred in the transfer.

Who signed the Form 4?

The signature block shows /s/ Sarah Dale, Attorney-in-Fact for David B. Kirk dated 09/10/2025, indicating the form was filed by an authorized attorney-in-fact.