STOCK TITAN

[Form 4] Salesforce, Inc. Insider Trading Activity

Filing Impact
(Moderate)
Filing Sentiment
(Positive)
Form Type
4

Reporting person: The Form 4 identifies Kirk David Blair as the reporting person for Salesforce, Inc. (CRM). Transactions: On 09/09/2025 the reporting person purchased 3,400 shares of Salesforce common stock at $254.655 per share, resulting in 3,824 shares beneficially owned directly. On 09/10/2025 two related transactions coded G(1) were reported: a disposition of 4,278 shares with $0 price (recorded as 215 shares indirect ownership by trust) and an acquisition of 4,278 shares with $0 price, after which total beneficial ownership reported was 8,102 shares direct. The filer explains the G(1) entries as the transfer of common stock by bona fide gift from a trust for the benefit of the reporting person and his spouse to the reporting person; no funds changed hands.

Persona che segnala: Il Modulo 4 indica Kirk David Blair come persona che segnala per Salesforce, Inc. (CRM). Transazioni: Il 09/09/2025 la persona che segnala ha acquistato 3.400 azioni ordinarie Salesforce a 254,655$ per azione, portando la proprietà diretta beneficiaria a 3.824 azioni. Il 10/09/2025 sono state registrate due transazioni correlate codificate G(1): una disposizione di 4.278 azioni a prezzo $0 (registrata come 215 azioni di proprietà indiretta tramite trust) e una acquisizione di 4.278 azioni a prezzo $0; dopo queste operazioni la proprietà beneficiaria totale diretta dichiarata è risultata di 8.102 azioni. Il dichiarante spiega le voci G(1) come il trasferimento di azioni ordinarie per donazione bona fide da un trust intestato a beneficio della persona che segnala e del coniuge verso la persona che segnala; non sono stati trasferiti fondi.

Persona que informa: El Formulario 4 identifica a Kirk David Blair como la persona que informa para Salesforce, Inc. (CRM). Transacciones: El 09/09/2025 la persona que informa compró 3.400 acciones ordinarias de Salesforce a 254,655$ por acción, resultando en 3.824 acciones de propiedad directa beneficiaria. El 10/09/2025 se informaron dos transacciones relacionadas codificadas G(1): una disposición de 4.278 acciones a precio $0 (registrada como 215 acciones de propiedad indirecta por fideicomiso) y una adquisición de 4.278 acciones a precio $0; tras esto, la propiedad beneficiaria total directa informada fue de 8.102 acciones. El declarante explica las entradas G(1) como la transferencia de acciones ordinarias por donación de buena fe desde un fideicomiso en beneficio de la persona que informa y su cónyuge hacia la persona que informa; no hubo intercambio de dinero.

보고자: 양식 4은 Kirk David Blair를 Salesforce, Inc. (CRM)의 보고자로 기재하고 있습니다. 거래: 2025-09-09에 보고자는 주당 254.655달러에 Salesforce 보통주 3,400주를 매수하여 직접 보유한 실질 소유가 3,824주가 되었습니다. 2025-09-10에는 G(1)으로 코드된 두 건의 관련 거래가 보고되었는데, 하나는 4,278주의 처분을 가격 $0으로 기재(신탁을 통한 간접 소유 215주로 기록)한 것이고, 다른 하나는 4,278주의 취득을 가격 $0으로 기재한 것입니다. 이 후 보고된 총 직접 실질 소유는 8,102주였습니다. 제출자는 G(1) 항목들을 보고자와 그 배우자를 위한 신탁으로부터 보고자에게 성실한 증여로 보통주를 이전한 것으로 설명하며, 금전의 이동은 없었다고 밝혔습니다.

Personne déclarant: Le Formulaire 4 identifie Kirk David Blair comme la personne déclarant pour Salesforce, Inc. (CRM). Transactions: Le 09/09/2025, la personne déclarant a acheté 3 400 actions ordinaires Salesforce à 254,655$ par action, portant la détention bénéficiaire directe à 3 824 actions. Le 10/09/2025, deux transactions connexes codées G(1) ont été déclarées : une cession de 4 278 actions au prix de $0 (enregistrée comme 215 actions de propriété indirecte par un trust) et une acquisition de 4 278 actions au prix de $0 ; après quoi la détention bénéficiaire directe totale déclarée était de 8 102 actions. Le déclarant explique les entrées G(1) comme le transfert d'actions ordinaires par don de bonne foi d'un trust au bénéfice de la personne déclarant et de son conjoint vers la personne déclarant ; aucun fonds n'a été échangé.

Melder: Das Formular 4 benennt Kirk David Blair als Melder für Salesforce, Inc. (CRM). Transaktionen: Am 09.09.2025 kaufte der Melder 3.400 Stammaktien von Salesforce zum Preis von 254,655$ je Aktie, wodurch der direkt begünstigte Besitz auf 3.824 Aktien anwuchs. Am 10.09.2025 wurden zwei zusammenhängende Transaktionen mit dem Code G(1) gemeldet: eine Veräußerung von 4.278 Aktien zum Preis von $0 (als 215 Aktien indirekter Besitz durch Trust verbucht) und eine Erwerb von 4.278 Aktien zum Preis von $0; danach wurde ein gesamter direkt begünstigter Besitz von 8.102 Aktien angegeben. Der Einreicher erklärt die G(1)-Einträge als Übertragung von Stammaktien durch eine gutgläubige Schenkung von einem Trust zugunsten des Melders und seines Ehepartners an den Melder; es flossen keine Gelder.

Positive
  • Purchase of 3,400 shares at $254.655 shows direct insider investment by the reporting person.
  • Clear explanation that transfers were bona fide gifts from a trust with no funds exchanged, which clarifies the nature of the G(1) transactions.
  • Beneficial ownership increased to 8,102 shares direct after the reported transactions.
Negative
  • None.

Insights

TL;DR: Transaction reporting shows a small purchased stake and trust-to-individual gift transfers; procedural disclosure complies with Section 16 requirements.

The filing documents a 3,400-share purchase at $254.655 and subsequent trust transfers recorded under Rule G(1) with a stated explanation that shares were gifted from a trust for the reporting person and spouse to the reporting person, with no cash exchanged. The entries are consistent with insider reporting norms: purchase recorded as 'P' and trust transfers recorded as 'G(1).' The reported beneficial ownership increases to 8,102 shares direct after the transfers. The form is signed by an attorney-in-fact, indicating a delegated filing authority. From a governance perspective, these are routine Section 16 disclosures and do not, by themselves, indicate related-party conflicts or compensatory grants.

TL;DR: Insider bought 3,400 shares and received additional shares via intra-family trust gift; changes are immaterial to company capitalization.

The purchase of 3,400 shares at $254.655 represents a modest personal investment; the subsequent G(1) trust-to-individual transfers increased direct holdings to 8,102 shares. No sale for value occurred and the filer explicitly states no funds were exchanged in the trust transfer. For investors assessing insider alignment, the net effect is a small increase in direct ownership; given Salesforce’s market capitalization, the absolute share counts disclosed are unlikely to be material to valuation or control. Disclosure timing and use of an attorney-in-fact for signature are noted but routine.

Persona che segnala: Il Modulo 4 indica Kirk David Blair come persona che segnala per Salesforce, Inc. (CRM). Transazioni: Il 09/09/2025 la persona che segnala ha acquistato 3.400 azioni ordinarie Salesforce a 254,655$ per azione, portando la proprietà diretta beneficiaria a 3.824 azioni. Il 10/09/2025 sono state registrate due transazioni correlate codificate G(1): una disposizione di 4.278 azioni a prezzo $0 (registrata come 215 azioni di proprietà indiretta tramite trust) e una acquisizione di 4.278 azioni a prezzo $0; dopo queste operazioni la proprietà beneficiaria totale diretta dichiarata è risultata di 8.102 azioni. Il dichiarante spiega le voci G(1) come il trasferimento di azioni ordinarie per donazione bona fide da un trust intestato a beneficio della persona che segnala e del coniuge verso la persona che segnala; non sono stati trasferiti fondi.

Persona que informa: El Formulario 4 identifica a Kirk David Blair como la persona que informa para Salesforce, Inc. (CRM). Transacciones: El 09/09/2025 la persona que informa compró 3.400 acciones ordinarias de Salesforce a 254,655$ por acción, resultando en 3.824 acciones de propiedad directa beneficiaria. El 10/09/2025 se informaron dos transacciones relacionadas codificadas G(1): una disposición de 4.278 acciones a precio $0 (registrada como 215 acciones de propiedad indirecta por fideicomiso) y una adquisición de 4.278 acciones a precio $0; tras esto, la propiedad beneficiaria total directa informada fue de 8.102 acciones. El declarante explica las entradas G(1) como la transferencia de acciones ordinarias por donación de buena fe desde un fideicomiso en beneficio de la persona que informa y su cónyuge hacia la persona que informa; no hubo intercambio de dinero.

보고자: 양식 4은 Kirk David Blair를 Salesforce, Inc. (CRM)의 보고자로 기재하고 있습니다. 거래: 2025-09-09에 보고자는 주당 254.655달러에 Salesforce 보통주 3,400주를 매수하여 직접 보유한 실질 소유가 3,824주가 되었습니다. 2025-09-10에는 G(1)으로 코드된 두 건의 관련 거래가 보고되었는데, 하나는 4,278주의 처분을 가격 $0으로 기재(신탁을 통한 간접 소유 215주로 기록)한 것이고, 다른 하나는 4,278주의 취득을 가격 $0으로 기재한 것입니다. 이 후 보고된 총 직접 실질 소유는 8,102주였습니다. 제출자는 G(1) 항목들을 보고자와 그 배우자를 위한 신탁으로부터 보고자에게 성실한 증여로 보통주를 이전한 것으로 설명하며, 금전의 이동은 없었다고 밝혔습니다.

Personne déclarant: Le Formulaire 4 identifie Kirk David Blair comme la personne déclarant pour Salesforce, Inc. (CRM). Transactions: Le 09/09/2025, la personne déclarant a acheté 3 400 actions ordinaires Salesforce à 254,655$ par action, portant la détention bénéficiaire directe à 3 824 actions. Le 10/09/2025, deux transactions connexes codées G(1) ont été déclarées : une cession de 4 278 actions au prix de $0 (enregistrée comme 215 actions de propriété indirecte par un trust) et une acquisition de 4 278 actions au prix de $0 ; après quoi la détention bénéficiaire directe totale déclarée était de 8 102 actions. Le déclarant explique les entrées G(1) comme le transfert d'actions ordinaires par don de bonne foi d'un trust au bénéfice de la personne déclarant et de son conjoint vers la personne déclarant ; aucun fonds n'a été échangé.

Melder: Das Formular 4 benennt Kirk David Blair als Melder für Salesforce, Inc. (CRM). Transaktionen: Am 09.09.2025 kaufte der Melder 3.400 Stammaktien von Salesforce zum Preis von 254,655$ je Aktie, wodurch der direkt begünstigte Besitz auf 3.824 Aktien anwuchs. Am 10.09.2025 wurden zwei zusammenhängende Transaktionen mit dem Code G(1) gemeldet: eine Veräußerung von 4.278 Aktien zum Preis von $0 (als 215 Aktien indirekter Besitz durch Trust verbucht) und eine Erwerb von 4.278 Aktien zum Preis von $0; danach wurde ein gesamter direkt begünstigter Besitz von 8.102 Aktien angegeben. Der Einreicher erklärt die G(1)-Einträge als Übertragung von Stammaktien durch eine gutgläubige Schenkung von einem Trust zugunsten des Melders und seines Ehepartners an den Melder; es flossen keine Gelder.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirk David Blair

(Last) (First) (Middle)
415 MISSION ST, 3RD FLOOR

(Street)
SAN FRANCISCO CA 94105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Salesforce, Inc. [ CRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
09/09/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/09/2025 P 3,400 A $254.655 3,824 D
Common Stock 09/10/2025 G(1) 4,278 D $0 215 I By Trust
Common Stock 09/10/2025 G(1) 4,278 A $0 8,102 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents the transfer of common stock by bona fide gift from a trust held for the benefit of the reporting person and his spouse to the reporting person. No funds were exchanged, and no sale of shares occurred in the transfer.
/s/ Sarah Dale, Attorney-in-Fact for David B. Kirk 09/10/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did the Salesforce (CRM) insider report on this Form 4?

The filer reported a purchase of 3,400 shares on 09/09/2025 at $254.655 and G(1)-coded trust transfers on 09/10/2025 involving 4,278 shares (disposition) and 4,278 shares (acquisition).

How many Salesforce shares does the reporting person beneficially own after these transactions?

The Form 4 reports 8,102 shares beneficially owned directly following the reported transactions.

What does code G(1) mean in this filing?

The filing uses G(1) to indicate transactions made according to a written trust transfer; the filer explains these entries as a bona fide gift from a trust to the reporting person with no funds exchanged.

Was cash received in the trust transfer reported on this Form 4?

No; the explanatory note states no funds were exchanged and no sale of shares occurred in the transfer.

Who signed the Form 4?

The signature block shows /s/ Sarah Dale, Attorney-in-Fact for David B. Kirk dated 09/10/2025, indicating the form was filed by an authorized attorney-in-fact.
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