Crocs Inc SEC Filings

Crocs, Inc. director Thomas J. Smach reported that a trust associated with his family sold 5,000 shares of Crocs common stock on February 13, 2026 in an open-market transaction at a weighted average price of $98.414 per share, with individual sale prices ranging from $98.190 to $98.955.

The shares sold were held in a family trust for the benefit of his children, and the filing states that Smach disclaims beneficial ownership of those securities except to the extent of his pecuniary interest. After this activity, the filing shows 88,958 shares held directly and additional indirect holdings through trusts, a child, and a spouse.

Crocs, Inc. provides an overview of its 2025 business, explaining how it designs, markets, and sells casual footwear globally through two segments: the Crocs Brand and the HEYDUDE Brand. The company sells in more than 85 countries via wholesale partners and its own direct-to-consumer channels.

In 2025, wholesale accounted for 47.9% of consolidated revenue while direct-to-consumer contributed 52.1%, with digital sales representing 37.8% of consolidated revenue. The Crocs Brand’s international sales were 48.6% of its revenue. Crocs operated 514 company-owned stores worldwide and employed over 8,010 people.

The report highlights strategic priorities such as expanding iconic products, broadening wearing occasions, and focusing on Tier 1 markets including the U.S., China, India, Japan, South Korea, and Western Europe. It also outlines extensive risk factors, including intense competition, dependence on third-party manufacturers (concentrated in Vietnam and China), supply chain disruptions, tariffs, inflation, foreign exchange volatility, pandemics, and brand and intellectual property risks.

Crocs, Inc. reported mixed fourth-quarter and full-year 2025 results shaped by large non-cash charges. Full-year revenue was $4.04 billion, down 1.5%, as Crocs Brand grew 1.5% while HEYDUDE Brand declined 13.3%. Direct-to-consumer sales rose, but wholesale softened, especially for HEYDUDE.

GAAP results swung to a net loss of $81.2 million from $950.1 million of net income, driven mainly by $430 million of HEYDUDE trademark and $307 million goodwill impairments. On a non-GAAP basis, operating margin was 22.3% and diluted EPS was $12.51, down 5%.

Crocs generated strong operating cash flow of about $710 million and free cash flow of $659.2 million. The company repurchased 6.5 million shares for $577 million and reduced total borrowings to $1.23 billion. For 2026, it expects revenue to be roughly flat with 2025 and projects adjusted diluted EPS of $12.88–$13.35 with modest operating margin expansion, while planning about $100 million of cost savings and capital spending of $70–$80 million.

FMR LLC filed an amended Schedule 13G reporting a significant ownership stake in Crocs, Inc. common stock as of 12/31/2025. FMR LLC and Abigail P. Johnson are each reported as beneficially owning 4,233,828.76 shares, representing 8.2% of Crocs’ common stock.

FMR LLC is shown with sole voting power over 4,080,252.89 shares and sole dispositive power over 4,233,828.76 shares, while Johnson has sole dispositive power over the same 4,233,828.76 shares. The filing states the holdings are kept in the ordinary course of business and not for the purpose of changing or influencing control of Crocs.

Crocs, Inc. executive Anne Mehlman reported routine equity award activity. On 02/01/2026, 1,501 shares of common stock were withheld by Crocs to cover tax obligations when a restricted stock unit award vested at $86.88 per share. On the same date, 19,839 restricted stock units were cancelled because the related performance goal was not met, recorded at $0. After these transactions, Mehlman directly held 143,257 shares of Crocs common stock.

WIT Partners Advisory Pte. Ltd. filed a Schedule 13G reporting a passive ownership stake in Crocs, Inc. common stock. The firm beneficially owns 2,852,280 shares, representing 5.32% of the outstanding common shares, with sole power to vote these shares and no power to dispose of them.

WIT Partners is organized in Singapore and certifies that the shares are not held to change or influence control of Crocs, but instead as a passive investment under the Schedule 13G framework.

Crocs, Inc. (CROX) reported an insider equity transfer and gift by a director and Chief Executive Officer. On 11/20/2025, the reporting person gifted 40,000 shares of Crocs common stock that were indirectly owned, at a stated price of $0, indicating a charitable or other non-sale transfer. After this transaction, the reporting person beneficially owns 775,981 shares indirectly and 341,265 shares directly.

The filing explains that 736,233 shares previously held directly by the reporting person were transferred to the REES FAMILY LIVING TRUST U/A DTD 03/22/2019. The reporting person serves as trustee of this trust and exercises voting and investment power over the shares it beneficially owns, so overall economic exposure is largely maintained but held in a different ownership structure.

Crocs, Inc. (CROX) disclosed an insider purchase on Form 4. A director bought 3,000 shares of common stock on 11/11/2025 at $74.50 per share (transaction code P). After the transaction, the director beneficially owns 18,417 shares, held directly.