Torrid Holdings (NYSE: CURV) appoints Ashlee Wheeler Chief Commercial Officer
Filing Impact
Filing Sentiment
Form Type
8-K
Rhea-AI Filing Summary
Torrid Holdings Inc. appointed Ashlee Wheeler as its new Chief Commercial Officer effective April 1, 2026. Wheeler, age 41, has been with Torrid for about 15 years in planning and strategy roles and was promoted to Chief Planning and Strategy Officer in June 2024.
In her new role, Wheeler will receive an initial annual base salary of $625,000, potential equity grants determined by the board, and an annual cash bonus targeted at 75% of base salary. Her bonus for fiscal year 2026 will be paid at target and prorated for her service during that year. The company states there are no related-party relationships or transactions requiring disclosure.
Positive
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8-K Event Classification
2 items: 5.02, 9.01
2 items
Item 5.02
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers
Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01
Financial Statements and Exhibits
Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Key Figures
Effective date: April 1, 2026
Executive age: 41 years
Base salary: $625,000 per year
+4 more
7 metrics
Effective date
April 1, 2026
Start date of Ashlee Wheeler’s role as Chief Commercial Officer
Executive age
41 years
Age of Ashlee Wheeler at appointment as Chief Commercial Officer
Base salary
$625,000 per year
Initial annual base salary for Chief Commercial Officer role
Target bonus rate
75% of base salary
Annual cash bonus target opportunity for Chief Commercial Officer
Tenure at Torrid
approximately 15 years
Time Ashlee Wheeler has worked at Torrid in various roles
Prior external experience
5 years
Time Ashlee Wheeler spent at Lucky Brand Jeans in Merchandising Planning
Prior promotion date
June 2024
Date she was promoted to Chief Planning and Strategy Officer
Key Terms
Chief Commercial Officer, equity grants, annual cash bonus, Item 404(a) of Regulation S-K, +1 more
5 terms
Chief Commercial Officer financial
"the Board of Directors ... appointed Ms. Ashlee Wheeler ... as Chief Commercial Officer of the Company"
A chief commercial officer (CCO) is the senior executive responsible for a company’s revenue-generating activities, including sales, marketing, pricing, customer relationships and business development. Think of the CCO as the head coach who builds the game plan to win customers and grow sales; their effectiveness affects how fast a company earns money, enters new markets and sustains profits, making the role a key signal for investors about future revenue and competitive strength.
equity grants financial
"she will be eligible to receive ... equity grants as determined by the board of directors"
Equity grants are awards of company stock or rights to buy stock given to employees, executives, or advisors as part of compensation. They matter to investors because they align employee incentives with company performance and can change the value of existing shares—similar to giving extra slices of a pie, which can reduce each current owner’s portion and affect metrics like earnings per share and shareholder returns.
annual cash bonus financial
"and (iii) an annual cash bonus with a target opportunity equal to 75% of her base salary"
Item 404(a) of Regulation S-K regulatory
"Ms. Wheeler is not a party to any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K."
Emerging growth company regulatory
"Emerging growth company"
An emerging growth company is a recently public or smaller public firm that qualifies for temporary, lighter regulatory and disclosure rules to reduce the cost and effort of being public. For investors, it means the company may provide less historical financial detail and face fewer reporting requirements than larger firms, so it can grow more quickly but also carries higher uncertainty—like buying a promising early-stage product with fewer user reviews.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported): April 1, 2026
(Exact name of registrant as specified in its charter)
| (State or other jurisdiction of incorporation) | (Commission File Number) | (IRS Employer Identification No.) | ||||||||||||||||||
(Address of Principal Executive Offices) (Zip Code)
Registrant’s telephone number, including area code: (626) 667-1002
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||||||||||||||||||
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Appointment of Chief Commercial Officer
Effective April 1, 2026, the Board of Directors of Torrid Holdings Inc. (the “Company”) appointed Ms. Ashlee Wheeler, age 41, as Chief Commercial Officer of the Company (the “Effective Date”).
Ms. Wheeler most recently served as Chief Planning and Strategy Officer of the Company. Ms. Wheeler has been with Torrid for approximately 15 years in a variety of roles of increasing responsibility including merchandise planning, commercial planning, and inventory management. She was promoted to Chief Planning and Strategy Officer in June 2024. Prior to joining Torrid, Ms. Wheeler spent five years at Lucky Brand Jeans in Merchandising Planning.
In her role as the Chief Commercial Officer of the Company, Ms. Wheeler will be eligible to receive the following: (i) an initial annual base salary of $625,000, less required deductions and withholdings, (ii) equity grants as determined by the board of directors, and (iii) an annual cash bonus with a target opportunity equal to 75% of her base salary, less required deductions and withholdings; provided, that Ms. Wheeler’s annual bonus in respect of fiscal year 2026 will be paid based on target achievement and prorated for her service during the 2026 fiscal year.
Ms. Wheeler is not a party to any arrangement or understanding regarding her selection as an officer. There are no family relationships between Ms. Wheeler and any director or executive officer of the Company. Ms. Wheeler is not a party to any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | Exhibit Description | |||||||
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) | |||||||
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| TORRID HOLDINGS INC. | |||||||||||||||||||||||||||||||||||
| By: | /s/ BRIDGETT C. ZETERBERG | ||||||||||||||||||||||||||||||||||
| Name: | Bridgett C. Zeterberg | ||||||||||||||||||||||||||||||||||
| Title: | Chief Human Resources Officer, Chief Legal Officer and Corporate Secretary | ||||||||||||||||||||||||||||||||||
Date: April 3, 2026 | |||||||||||||||||||||||||||||||||||
FAQ
What executive change did Torrid Holdings Inc. (CURV) announce?
Torrid Holdings Inc. appointed Ashlee Wheeler as Chief Commercial Officer effective April 1, 2026. She has spent about 15 years at Torrid in planning and strategy roles and was most recently Chief Planning and Strategy Officer before this promotion.
What is Ashlee Wheeler’s compensation as Chief Commercial Officer at CURV?
As Chief Commercial Officer, Ashlee Wheeler will receive an initial annual base salary of $625,000. She will also be eligible for equity grants determined by the board and an annual cash bonus targeted at 75% of her base salary, subject to required deductions and withholdings.
How will Ashlee Wheeler’s 2026 bonus be calculated at Torrid (CURV)?
For fiscal year 2026, Ashlee Wheeler’s annual cash bonus will be paid based on target achievement and prorated for her period of service during that year. This means her 2026 bonus will reflect both full target payout and the portion of the year she serves as CCO.
What is Ashlee Wheeler’s background before becoming CCO at Torrid Holdings (CURV)?
Before becoming Chief Commercial Officer, Ashlee Wheeler served as Chief Planning and Strategy Officer since June 2024 and held roles in merchandise and commercial planning at Torrid for about 15 years. Prior to Torrid, she spent five years at Lucky Brand Jeans in Merchandising Planning.
Does Ashlee Wheeler have any special arrangement regarding her selection as an officer at CURV?
The company states that Ashlee Wheeler is not a party to any arrangement or understanding regarding her selection as an officer. This means her appointment as Chief Commercial Officer is presented as a standard Board decision without separate selection agreements or side arrangements disclosed.