STOCK TITAN

Carvana exec has 2,879 shares withheld for taxes

Carvana’s Chief Brand Officer settled taxes on vested RSUs through share withholding, leaving a substantial remaining direct holding.

(Moderate)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

CARVANA CO. (CVNA) reported that Chief Brand Officer Ryan S. Keeton had 2,879 shares of Class A Common Stock withheld on September 1, 2026 to pay tax liabilities arising from the vesting of restricted stock units. After this tax-withholding disposition, he directly holds 429,510 shares of Class A Common Stock.

Positive

  • None.

Negative

  • None.
Insider KEETON RYAN S.
Role Chief Brand Officer
Type Security Shares Price Value
Tax Withholding Class A Common Stock F1 2,879 $72.18 $208K
Holdings After Transaction: Class A Common Stock — 429,510 shares (Direct)
Footnotes (1)
  1. F1. Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.
Shares withheld for taxes 2,879 shares Class A Common Stock withheld on September 1, 2026 to pay tax liabilities upon RSU vesting
Per-share value for tax withholding $72.18 per share Value applied to the 2,879 withheld shares in the tax-withholding transaction
Shares held after transaction 429,510 shares Direct holdings of Class A Common Stock by Ryan S. Keeton following the September 1, 2026 transaction
restricted stock units financial
"withheld for taxes upon vesting of restricted stock units pursuant to various awards"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Class A Common Stock financial
"Represents total number of shares of Class A Common Stock of the Issuer"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
tax liability financial
"withheld for taxes upon vesting of restricted stock units pursuant to various awards"

FAQ

What insider transaction did Carvana (CVNA) disclose for Ryan S. Keeton?

Carvana disclosed that Chief Brand Officer Ryan S. Keeton had 2,879 shares of Class A Common Stock withheld on September 1, 2026 to pay tax liabilities upon vesting of restricted stock units.

Was the Carvana (CVNA) insider transaction a market sale or a tax withholding?

The transaction was a tax-withholding disposition. Shares were withheld to pay tax liabilities upon vesting of restricted stock units, rather than being sold in the open market.

How many Carvana (CVNA) shares does Ryan S. Keeton hold after this transaction?

After the tax withholding, Ryan S. Keeton directly holds 429,510 shares of Carvana Class A Common Stock, as reported in the Form 4 filing.

At what price were the Carvana (CVNA) shares withheld for taxes?

The 2,879 shares were valued at a price of $72.18 per share for purposes of the tax-withholding transaction reported on September 1, 2026.

Was Carvana’s (CVNA) insider transaction under a Rule 10b5-1 trading plan?

The filing indicates that no Rule 10b5-1 trading plan was affirmed for this transaction; the document-level checkbox for such a plan is not marked.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
KEETON RYAN S.

(Last)(First)(Middle)
C/O CARVANA CO.
300 E. RIO SALADO PARKWAY

(Street)
TEMPE ARIZONA 85281

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
CARVANA CO. [ CVNA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Brand Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/01/2026F2,879(1)D$72.18429,510D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.
Remarks:
/s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton09/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)