Carvana (NYSE: CVNA) Chief Brand Officer sells 10,000 shares at $350

Rhea-AI Filing Summary

Carvana Co. insider transaction: Chief Brand Officer Ryan S. Keeton reported selling 10,000 shares of Carvana Class A common stock on 11/25/2025 in an open market sale coded “S.” The reported sale price was $350 per share.

After this transaction, Keeton beneficially owns 94,958 shares of Carvana Class A common stock, held directly. The filing is a Form 4 submitted by a single reporting person in his capacity as an officer of Carvana.

Insider Trade Summary

Net Seller: 10,000 shares ($3,500,000)

Net Sell 1 txn

Insider KEETON RYAN S.

Role Chief Brand Officer

Sold 10,000 shs ($3.50M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	10,000	$350.00	$3.50M

Holdings After Transaction: Class A Common Stock — 94,958 shares (Direct)

Footnotes (1)

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

KEETON RYAN S.

(Last) (First) (Middle)

C/O CARVANA CO.

300 E. RIO SALADO PARKWAY

(Street)

TEMPE AZ 85281

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
CARVANA CO. [ CVNA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Brand Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/25/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	11/25/2025		S		10,000	D	$350	94,958	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton	11/28/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Carvana (CVNA) report in this Form 4?

The filing reports that Chief Brand Officer Ryan S. Keeton sold 10,000 shares of Carvana Class A common stock in a transaction coded “S.”

On what date did the Carvana (CVNA) insider sale occur and at what price?

The insider sale occurred on 11/25/2025, and the reported sale price for the Class A common stock was $350 per share.

How many Carvana (CVNA) shares does Ryan S. Keeton own after the reported transaction?

Following the reported sale, Ryan S. Keeton beneficially owns 94,958 shares of Carvana Class A common stock, held directly.

What is the role of the reporting person in Carvana (CVNA)?

The reporting person, Ryan S. Keeton, is an officer of Carvana Co., serving as its Chief Brand Officer.

Is this Carvana (CVNA) Form 4 filed by one or multiple reporting persons?

This Form 4 is indicated as being filed by one reporting person, covering the transactions of Ryan S. Keeton only.

What type of security was involved in the Carvana (CVNA) insider transaction?

The transaction involved Class A common stock of Carvana Co. reported in Table I of the Form 4.