Crexendo (CXDO) CRO sells 30,000 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Crexendo, Inc.’s Chief Revenue Officer Jon Brinton reported selling a total of 30,000 shares of Common Stock in open-market transactions. The sales were executed under a pre-arranged Rule 10b5-1(c) trading plan entered into on March 8, 2024.
One block of 20,000 shares was sold at a weighted average price of $10.6928 per share, and another 10,000-share block was sold at a weighted average price of $9.9861 per share. Footnotes note that each block consisted of multiple trades within disclosed price ranges.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 30,000 shares ($313,717)
Net Sell
2 txns
Insider
Brinton Jon
Role
Chief Revenue Officer
Sold
30,000 shs ($314K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 10,000 | $9.9861 | $100K |
| Sale | Common Stock | 20,000 | $10.6928 | $214K |
Holdings After Transaction:
Common Stock — 89,795 shares (Direct, null)
Footnotes (1)
- This sale was made pursuant to a plan intended to comply with Rule 10b5-1(c), previously entered into on March 8, 2024, at which time Mr. Brinton was not aware of material nonpublic information. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.9801 to $9.9901. Details can be provided upon request. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.2701 to $11.0762. Details can be provided upon request.
Key Figures
Shares sold: 30,000 shares
Average sale price (20,000 shares): $10.6928 per share
Average sale price (10,000 shares): $9.9861 per share
+2 more
5 metrics
Shares sold
30,000 shares
Net open-market sales reported for Chief Revenue Officer
Average sale price (20,000 shares)
$10.6928 per share
Weighted average for first 20,000-share sale block
Average sale price (10,000 shares)
$9.9861 per share
Weighted average for second 10,000-share sale block
Lower price range
$9.9801–$9.9901
Range for trades underlying one weighted average price
Higher price range
$10.2701–$11.0762
Range for trades underlying the other weighted average
Key Terms
Rule 10b5-1(c), weighted average price, open-market sale
3 terms
Rule 10b5-1(c) regulatory
"This sale was made pursuant to a plan intended to comply with Rule 10b5-1(c), previously entered into on March 8, 2024"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
weighted average price financial
"The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
open-market sale financial
"transaction_action": "open-market sale", "transaction_code_description": "Sale in open market or private transaction""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did Crexendo (CXDO) report for its Chief Revenue Officer?
Crexendo reported that Chief Revenue Officer Jon Brinton sold 30,000 shares of Common Stock in open-market transactions. The filing shows two sales blocks of 20,000 and 10,000 shares, each at a weighted average price with detailed price ranges available upon request.
Was the Crexendo (CXDO) insider sale by Jon Brinton under a Rule 10b5-1 plan?
Yes. The Form 4 states the sale was made pursuant to a Rule 10b5-1(c) trading plan entered on March 8, 2024. The footnote adds that Mr. Brinton was not aware of material nonpublic information at the time the trading plan was established.
What type of transactions are reported in this Crexendo (CXDO) Form 4 for Jon Brinton?
All reported transactions are non-derivative open-market sales of Crexendo Common Stock, coded as “S” in the Form 4. The filing shows no derivative exercises, gifts, or tax-withholding entries, and derivative positions are not listed in the derivative summary section.