[8-K] DAKTRONICS INC /SD/ Reports Material Event
Filing Impact
Filing Sentiment
Form Type
8-K
Rhea-AI Filing Summary
Daktronics used its Investor Day to outline a multi-year growth and margin expansion plan. The company reported $803 million in net sales and a 5.6% operating margin for the period from Q4 FY2025 to Q3 FY2026, highlighting its scale in LED display solutions.
Management is targeting 7–10% annual revenue growth, an operating margin of 10–12%, and ROIC of 17–20% by FY2028. The strategy focuses on organic growth in core markets, expansion into new verticals and international regions, greater software and services revenue, and operational excellence through automation, lean manufacturing, and strategic sourcing.
Positive
- None.
Negative
- None.
Insights
Daktronics sets ambitious growth and margin targets, but they are strategic goals rather than firm guidance.
Daktronics presented a detailed roadmap aiming for 7–10% revenue CAGR, 10–12% operating margin, and 17–20% ROIC by FY2028. These targets rely on expanding higher-value software and services, growing in new verticals, and increasing international penetration.
The company cites secular drivers such as digital conversion, larger and higher-resolution LED displays, youth and professional sports investments, and transportation and smart-city spending. Execution depends on factory automation, lean deployment, manufacturing footprint optimization, and procurement efficiency, all of which must deliver structural cost reductions.
From an investment perspective, the content refines the long-term story rather than changing it. The materials do not update near-term earnings but frame how current $803M net sales and a 5.6% operating margin (Q4 FY2025–Q3 FY2026) could evolve. Future filings will show whether margin expansion and capital deployment priorities—organic investment, selective M&A, and returning excess cash—track toward these stated ranges.
8-K Event Classification
2 items: 7.01, 9.01
2 items
Item 7.01
Regulation FD Disclosure
Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01
Financial Statements and Exhibits
Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Key Figures
Net sales: $803M
Operating margin: 5.6%
Revenue growth target: 7–10% CAGR
+5 more
8 metrics
Net sales
$803M
Q4 FY2025 – Q3 FY2026 net sales
Operating margin
5.6%
Q4 FY2025 – Q3 FY2026 operating margin
Revenue growth target
7–10% CAGR
FY2025–FY2028 strategic target
Operating margin target
10–12%
FY2025–FY2028 strategic target
ROIC target
17–20%
FY2025–FY2028 strategic target
Cash and cash equivalents
$150M
Q2 FY2026 cash and cash equivalents
Cash and cash equivalents
$144M
Q3 FY2026 cash and cash equivalents
Transportation market CAGR
9.0%
CY2024–CY2030 US/CAN Transportation LED display market growth
Key Terms
Regulation FD Disclosure, forward-looking statements, ROIC, value-based pricing, +2 more
6 terms
Regulation FD Disclosure regulatory
"Section 7 - Regulation Item 7.01 Regulation FD Disclosure."
forward-looking statements regulatory
"this presentation contains forward-looking statements within the meaning of the federal securities laws"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
ROIC financial
"ROIC | 17-20% Tracking to target FY2025 FY2028"
Return on invested capital (ROIC) measures how well a company turns the money it uses to run and grow the business into profit, expressed as a percentage. Think of it like how much fruit a tree yields for each seed and watering dollar invested: higher ROIC means management is extracting more value from each dollar put into the company. Investors use it to compare how efficiently different companies deploy capital and whether returns justify the risk of holding the stock.
value-based pricing financial
"Revenue growth | 7-10% CAGR » Value-based pricing"
A pricing approach where the price of a product or service is set based on the benefit it delivers to customers rather than production cost or competitor prices. For investors, it matters because companies that successfully charge more for higher perceived value can earn higher profit margins and fend off competitors — similar to how a smartphone with unique features can command a higher price because buyers expect extra benefits.
Buy America, Build America regulatory
"ITS is our core market, Buy America, Build America contributes to success"
operational excellence financial
"Operational excellence 2A. Advanced factory automation"
Operational excellence is the ongoing pursuit of performing business activities in the most efficient, effective, and consistent way possible. It involves streamlining processes, reducing waste, and maintaining high quality to improve overall performance. For investors, achieving operational excellence signals a company’s ability to manage resources well, adapt to changes, and deliver reliable results over time.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): April 9, 2026
(Exact Name of Registrant as Specified in Charter)
(State or Other Jurisdiction of Incorporation) | (Commission File Number) | (I.R.S. Employer Identification No.) | ||||||
(Address of Principal Executive Offices, and Zip Code)
(605 ) 692-0200
(Registrant's Telephone Number, Including Area Code)
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |||||
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |||||
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |||||
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) | |||||
Securities registered pursuant to Section 12(b) of the Act:
Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||||||
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Section 7 - Regulation FD
Item 7.01 Regulation FD Disclosure.
In connection with its Investor Day to be held on April 9, 2026, Daktronics, Inc. (the “Company”) is furnishing the presentation materials to be utilized during the event as Exhibit 99.1 to this Current Report on Form 8-K (this “Report”). The presentation materials address the Company’s business, operations, strategic plans, and financial matters. A live webcast of the Investor Day is available on the Investor Relations section of the Company’s website at investor.daktronics.com, and a replay of the webcast will be accessible on the website following the event.
The information furnished under this Item 7.01, including Exhibit 99.1 to this Report, shall not be deemed “filed” for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, and shall not be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
Section 9 - Financial Statements and Exhibits
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit No. | Description | ||||
99.1 | April 2026 Investor Day Presentation | ||||
104 | Cover page Interactive Data File (embedded within the Inline XBRL document). | ||||
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
DAKTRONICS, INC. | ||||||||
By: /s/ Howard I. Atkins | ||||||||
Howard I. Atkins | ||||||||
Acting Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer) | ||||||||
Date: April 9, 2026 | ||||||||
INVESTOR DAY April 9th, 2026
Cautionary Notice: In addition to statements of historical fact, this presentation contains forward-looking statements within the meaning of the federal securities laws and is intended to receive the protections of such laws. All statements, other than historical facts, included or incorporated in this presentation could be deemed forward-looking statements, particularly statements that reflect our expectations or beliefs of Daktronics, Inc. (the “Company,” “Daktronics,” “we,” or “us”) concerning future events or our future financial performance. You are cautioned not to place undue reliance on forward-looking statements, which are often characterized by discussions of strategy, plans, or intentions or by the use of words such as “may,” “would,” “could,” “should,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend,” “plan”, ”forecast,” “project,” “predict,” “potential,” “continue,” or “intend,” the negative or other variants of such terms, or other comparable terminology. The Company cautions that these forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations as a result of various factors, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, orders, and capital investment projects, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions, increased regulation, the imposition of tariffs, trade wars, the availability and costs of raw materials, components, and shipping services, geopolitical and governmental actions, expansion into new geographical markets, the Company’s recent leadership transition, transformation initiatives, future strategy, and other risks, trends, and uncertainties described more fully in the Company’s Annual Report on Form 10-K for its 2025 fiscal year (the “Form 10-K”) and in other reports filed with or furnished to the U.S. Securities and Exchange Commission (the "SEC") by the Company. You should carefully consider the trends, risks, and uncertainties described in this presentation, the Form 10-K, and other reports filed with or furnished to the SEC by the Company before making any investment decision with respect to our securities. If any of these trends, risks, or uncertainties continues or occurs, our business, financial condition, or operating results could be materially and adversely affected, the trading prices of our securities could decline, and you could lose part or all of your investment. Forward-looking statements are made in the context of information available as of the date of this presentation and are based on our current expectations, forecasts, estimates, and assumptions. The Company undertakes no obligation to update or revise such statements to reflect circumstances or events occurring after this presentation except as may be required by applicable law. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this cautionary statement. Safe harbor statement 1
Agenda 08:00am Registration & breakfast Investor relations housekeeping Introductory remarks Andrew Siegel Corporate strategy Ramesh Jayaraman Chairman of the Board President & Chief Executive Officer Commercial, high schools, park & rec. Jeremy Johnson VP, Commercial, High Schools, Park & Rec. Live events & spectaculars Jay Parker & VP, Live Events & Spectaculars Transportation Spencer Degen VP, Transportation International Judd Guthmiller VP, International Services Sarah Rose VP, Global Services Q&A Break10:45am Manufacturing network Matt Kurtenbach VP, Manufacturing Innovation Brett Wendler VP, Design & Development Financial summary & outlook Howard Atkins Acting CFO & Chief Transformation Officer Summary Ramesh Jayaraman President & Chief Executive Officer Q&A All Presenters Lunch12:00pm Jody Kress VP, Project Realization 2 Business unit strategy09:00am Jeremy Johnson VP, Commercial, High Schools, Park & Rec.
INTRODUCTION Andrew Siegel | Chairman of the Board
4 Daktronics Stock Price History [USD, month & calendar year] Source: NASDAQ.com
CORPORATE STRATEGY Ramesh Jayaraman | President and CEO
6 Video
CORPORATE STRATEGY Ramesh Jayaraman | President and CEO
We are everywhere 8
Daktronics at a glance 23% 37% 22% 9% 10% Commercial Live events High school Park and Recreation Transportation International Q4FY25 – Q3FY26 Net Sales 89% 11% Product & installation Aftermarket Services & software Q4FY25 – Q3FY26 Net Sales DAKTRONICS drives visual storytelling and experiences that inform, entertain, and connect communities worldwide $803M Q4FY25 – Q3FY26 Net sales 5.6% Q4FY25 – Q3FY26 Op. Margin 2,500+ Employees 40,000+ Video installations worldwide KEY METRICS Commercial Live Events High School Park & Rec Transportation International 9
Full lifecycle provider Repeat customer lifecycle Service & support Repair & replace Manufacturing Solution design Software control & configuration Installation & commissioning Product & software engineering Aftermarket servicesProject delivery 10
Global footprint Brookings, SD1 Sioux Falls, SD Redwood Falls, MN Shanghai, China Saltillo, Mexico 2 Ennistymon, Ireland France Spain Belgium Germany United Arab Emirates Saudi Arabia Singapore Australia Japan Macao UK Headquarters Manufacturing plants Sales/operations 1) Headquarters & plant Canada 6 Manufacturing sites 100+ Countries with video installations Country with video installation 2) Scheduled to go live in FY 2027 11
Today’s presenters Ramesh Jayaraman President & Chief Executive Officer Daktronics Industry <1 Yr 25 Yrs Howard Atkins Acting Chief Financial Officer & Chief Transformation Officer Daktronics Industry 3 Yrs 41 Yrs Brett Wendler Vice President Design and Development Daktronics Industry 33 Yrs 33 Yrs Jay Parker Vice President Live Events & Spectaculars Daktronics Industry 31 Yrs 39 Yrs Jeremy Johnson Vice President, Commercial High Schools, Park & Rec Daktronics Industry 30 Yrs 30 Yrs Sarah Rose Vice President Global Services Daktronics Industry 28 Yrs 28 Yrs Judd Guthmiller Vice President International Daktronics Industry 24 Yrs 24 Yrs Matt Kurtenbach Vice President Manufacturing Daktronics Industry 35 Yrs 35 Yrs Jody Kress Vice President Project Realization Daktronics Industry 30 Yrs 33 Yrs Spencer Degen Vice President Transportation Daktronics Industry 27 Yrs 27 Yrs 12
Growth journey Deliver 3-Year Plan 13
3-year plan strategic pillars Organic growth in core 1. Growth 1A New market vertical expansion1B Software & services innovation and commercialization 1C International growth1D Advanced factory automation 2. Operational excellence 2A Lean deployment2B Manufacturing network optimization2C Integrated strategic sourcing2D 14
Accelerated organic growth 2024 2025 2026 2027 2028 2029 2030 2.9 3.0 3.3 3.5 3.8 4.1 4.4 CAGR: +7.4% LE+S HSPR & Commercial Transportation New Verticals CY2024-CY2030 US/CAN LED display products and services addressable market [USD bn, nominal] CAGR '24-'30 ➨ ➨ ➨ ➨ ➨ ➨ ➨ ➨ ➨ ➨ Positive impact Neutral impact Volume impactTrends 1. Digital conversion wave 2. Bigger is better 4. LED display cost reduction 3. Higher screen resolution trend Value impact 1A 7.0% 6.9% 9.0% 8.0% 15
Secular trends 1A Professional sports Miami Heat Watertown, SD Youth sports Auburn University College sports Video & fixed digit Bigger scale High complexity154 pro teams 1,316 athletic programs 30,000+ high schools 16
New market verticals CY2025 US/CAN LED display products and services market, existing vs. new verticals [%] Highlights » ~20% of addressable verticals anchored in indoor high-resolution video solutions » Historically, Daktronics has opportunistically served these vertical markets » Going forward, it will be a target focus ~20% New verticals ~80% Existing verticals CY 2025 1B 17
Software & services innovation & commercialization Relative profitability of products, services, and software 1C Relative value Professional services Technical services Increasing margins Original equipment Software & service attachment 18
Focus on high growth regions & segments Expand regionally tailored offerings Establish new partnerships International growth 19 1D
Operational excellence 2A. Advanced factory automation Unlock industry- leading commercial performance through automation 2B. Lean deployment Drive continuous improvement and operational efficiency 2C. Manufacturing network optimization Economies of scale and localization of core manufacturing capabilities 2D. Integrated strategic sourcing Maximize value with end-to-end management of direct and indirect procurement 2 20
Value creation roadmap Accelerate organic growth in core Margin improvementRevenue growth CAGRStrategic theme +LSD+HSD% Growth in line with underlying markets 1A Software & services innovation and commercialization +LSD +LSD1C International growth +LSD +LSD1D Operational excellence2 --- +LSD Total +HSD-LDD +MSD Expand to new vertical markets +LSD1B +LSD 21
Growth journey Grow beyond core 22
Capital deployment priorities Continued organic investments Inorganic growth expansion Return excess capital to shareholders 1 2 3 Q4 FY24 Q1 FY25 Q2 FY25 Q3 FY25 Q4 FY25 Q1 FY26 Q2 FY26 Q3 FY26 82 97 134 132 128 137 150 144 Cash and cash equivalents [USD m] 23
Inorganic growth levers Clear criteria for identifying targets to shape the portfolio Industry screening criteria Target company criteria Product portfolio expansion Geographic expansion Vertical market expansion Industrial logic Financially accretive Operational synergies 24
In summary Daktronics is the market leader in large-format LED displays and will continue to lead with customer-centric solutions Growth is underpinned by participation in large, attractive end markets benefiting from long-term secular demand drivers Concrete plans in place to achieve organic growth and profitability goals Optimization of the Daktronics operating model to reduce costs to serve our customers without compromising quality Industry leadership Attractive end markets Growth initiatives Operational excellence Capital deployment Disciplined use of capital to achieve organic and inorganic goals 25
Revenue growth | 7-10% CAGR » Value-based pricing » Revenue mix diversification » New products/software solutions Operating margin|10-12% » Structural cost reduction across supply chain » High value investment in hardware and software development ROIC | 17-20% Tracking to target FY2025 FY2028 Disciplined growth, expanding margins, improving returns 26
Agenda 08:00am Registration & breakfast Investor relations housekeeping Introductory remarks Andrew Siegel Corporate strategy Ramesh Jayaraman Chairman of the Board President & Chief Executive Officer Commercial, high schools, park & rec. Jeremy Johnson VP, Commercial, High Schools, Park & Rec. Live events & spectaculars Jay Parker & VP, Live Events & Spectaculars Transportation Spencer Degen VP, Transportation International Judd Guthmiller VP, International Services Sarah Rose VP, Global Services Q&A Break10:45am Manufacturing network Matt Kurtenbach VP, Manufacturing Innovation Brett Wendler VP, Design & Development Financial summary & outlook Howard Atkins Acting CFO & Chief Transformation Officer Summary Ramesh Jayaraman President & Chief Executive Officer Q&A All Presenters Lunch12:00pm Jody Kress VP, Project Realization 27 Business unit strategy09:00am
Jeremy Johnson | Vice President Commercial, High Schools, Park & Rec COMMERCIAL, HIGH SCHOOLS, PARK & REC
29 Video
Jeremy Johnson | Vice President Commercial, High Schools, Park & Rec COMMERCIAL, HIGH SCHOOLS, PARK & REC
Commercial Digital Out of Home On-Premise Spectaculars* *Managed by Live Events 31
On-Premise 32
Channel sale through sign companies (500+) Primary verticals • Convenience stores • Auto dealers • Banks • Car washes • Churches • QSRs • Healthcare • and many, many more … Customer model 33
Project or Customer Name Installation Location Sales strategy • Regional sales team with extensive local market knowledge and expertise • Support partners with tools, training, and sales enablement • Generate demand and leads for partners 34
Project or Customer Name Installation Location • Product durability • Ease of installation • Fast, frictionless service response • Software that simplifies ownership – best in class Daktronics differentiators 35
Project or Customer Name Installation Location How differentiators drive success • With channel partners, it’s all about loyalty; earned through high value relationships • End customers value the simplicity and strength of our control systems 36
Digital out of home 37
Project or Customer Name Installation Location • Billboard operators (large & independent) • Roadside and indoor transit applications • Solved the “capacity problem” for OOH operators Customer model 38
Project or Customer Name Installation Location • Long-term relationships with billboard operators • Replacement-driven sales model Sales strategy 39
Project or Customer Name Installation Location • Superior image quality over long lifecycles • Durability and responsive service at scale Daktronics differentiators Bleed photo 40
• Optimizes OOH operator investment over the life of the asset • Enables value pricing and higher replacement rates • Creates predictable, replacement-driven demand How differentiators drive success 41
High schools | Park & recreation 42
Project or Customer Name Installation Location • K-12 public and private schools • Community colleges and technical schools • Municipal and community facilities • Parks and recreation Customer model 43
Project or Customer Name Installation Location • Field sales teams deeply embedded in education market and fabric of communities • Our teams are well known within the schools they serve • 32,000 schools with 128,000 sport venues Sales strategy 44
• Field sales expertise • Same systems and quality as the pros • DakClassroom curriculum + Crew Connect • Daktronics Sports Marketing Daktronics differentiators 45
• School pride and recruitment • Student development and career pathways • Sponsorship-driven revenue model How differentiators drive success 46
0.1 (12%) 0.5 (57%) 0.3 (31%) Total 0.9 Unaddressed TAM Other players Daktronics market share Highlights » Daktronics has 31% share in within these BUs, driven primarily by it’s market share in HSPR » By segment, Daktronics has the strongest share in the HSPR market with 40-50% share Daktronics has a 31% market share in the Commercial and HSPR business, with a notably higher market share (48%) in HSPR Segment Daktronics share1) OOH On-Premise 19% 34% HSPR 48% 1) Uses CY2024 SAM against FY2025 revenue ~800 SAM Each market segment is served by 3-4 primary competitors and 5-10 secondary, with some overlapping across segments. FY25 US/CAN Daktronics Commercial/HSPR market share [USD bn, %] 47
2024 2025 2026 2027 2028 2029 2030 0.9 0.9 1.0 1.1 1.2 1.3 1.4 CAGR: +7.4% Unadressed TAM OOH On-Prem HSPR CAGR '24-'30 7.2% 6.7% 6.9% Daktronics Commercial and High School Parks & Rec (HSPR) business serves USD 1 bn market that is growing at 8.0% CAGR USD bn, Nominal 8.1% Volume impactTrends Value impact Youth sports surge ➨ ➨ Digital conversion wave ➨ ➨ LED display cost reduction ➨ ➨ Improved LED technology ➨ ➨ CY2024-CY2030 US/CAN Commercial and HSPR LED display market 48
Three strategic pillars will be core to growth for the Commercial and HSPR business units +HSD%Accelerate organic growth in core Grow software share of business Grow high-margin services business DriversMedium-term CAGRStrategic theme » Increasing spend in HSPR and On-Premise +LSD +LSD » Feature development to drive adoption of paid services » Value pricing for professional and break fix services Total +HSD Growth in-line with underlying markets 49
Key takeaways We create loyalty with sign companies by being consistent in quality & support Our OOH displays provide the best ROI for our customers Our value proposition story for high school customers cannot be replicated 50
Jay Parker | VP LE & Spectaculars • Jody Kress | VP Project Realization LIVE EVENTS & SPECTACULARS
52 Video
Jay Parker | VP LE & Spectaculars • Jody Kress | VP Project Realization LIVE EVENTS & SPECTACULARS
Live Events customer model • 154 professional sports teams • 1,316 college athletic programs • 400 minor league facilities • Convention centers, amusement/theme parks 54
Sales strategy • Experienced and aggressive sales team • Relationship depth • Product quality and reliability • Best-in-class service • Trustworthy 55
Daktronics differentiators People "Honest, helpful, humble" are our values. We take pride in relationships that last a lifetime. Products As a single-source provider, we provide cutting-edge technology and the highest quality components to make world-class products. Services We deliver efficient control systems that streamline production, with integrated services spanning design-build through creative animation. 56
• Value-based pricing • Repeat business across venue lifecycles • Cross-sell opportunities • Win rate, market share How differentiators drive success 57
Market share Major League Sports Next highest competitor = 11% 53% Minor League Baseball Next highest competitor = 6% 57% College Sports (DI) Next highest competitor = 6% 69% 58
59 Commanders 28’ x 95’ (Qty: 2) Seahawks 40’ x 70’ Jets/Giants 30’ x 118’ (Qty: 4) Chiefs 35’ x 149’ Bengals 36’ x 130’ (Qty: 2) Steelers 41’ x 124’ Bears 40’ x 129’ (Qty: 2) Eagles 27’ x 192’ Colts 53’ x 97’ (Qty: 2) Dolphins 49’ x 112’ (Qty: 4) Bills 34’ x 164’ (Qty: 2) Lions 40’ x 152’ (Qty: 2) Browns 40’ x 191’ (Qty: 2) Ravens 36’ x 200’ (Qty: 2) Vikings 67’ x 120’ Titans 54’ x 157’ (Qty: 2) Cardinals 54’ x 164’ Buccaneers 60’ x 160’ (Qty: 2) Falcons Circumference: 58’ x 1,075’ Rams/Chargers Double-sided Patriots 60’ x 370’ Jaguars 60’ x 362’ (Qty: 2) 49ers 66’ x 250’ (Qty: 2) Broncos 72’ x 225’ Texans 53’ x 277’ (Qty: 2) Saints 38’ x 333’ (Qty: 2) Raiders 49’ x 254’ Cowboys 72’ x 160’ (Qty: 2) Panthers 55’ x 198’ (Qty: 2) Packers 48’ x 220’ (Qty: 2) NFL Display Size Comparison This chart depicts each National Football League Stadium’s main/largest video display from smallest to largest. Blue Displays represent Daktronics product installations.
60 1. University of Illinois 69’ x 250’ This chart depicts each school’s main video display from smallest to largest. Blue Displays represent Daktronics product installations. College Football (FBS) Display Size Comparison 2. Auburn University 56’ x 190’ 3. Purdue University 56’ x 150’ 5. University of Michigan 54’ x 151’ 6. University of Wisconsin 48’ x 195’ 7. University of Utah 64’ x 122’ 4. University of Oregon 46’ x 180’ 8. University of Oklahoma 47’ x 167’ 9. Mississippi State University 54’ x 144’ 10. Texas A&M University 47’ x 163’
2026 MLB success – 5 for 5! 61
Spectaculars Primary applications/markets • Times Square, Las Vegas, Los Angeles and other major city centers • Sportsbooks and gaming • Digital OOH media companies • Retail/corporate/hospitality • Iconic/experiential displays • Cruise ships • Malls 62
3 cities, one standard: Daktronics New York City Los Angeles Las Vegas 63
Daktronics lights up Times Square Barclays McDonald’s Big Outdoor Chelsea Pier Brookfield - CVS Krispy Kreme The Cube Building Jacob Javits Center 64
Daktronics lights up Times Square Brill RooftopHotel Eventi 1560 Broadway 1592 Broadway 1540 Broadway Outfront Media 47th & Broadway 1500 Broadway 65
Prudential Financial Macy’s Steve Madden 9 Times Square Chase Bank 1567 Broadway LG H&M Daktronics lights up times square 66
Wharton Properties Swarovski 1500 Broadway Midtown Financial Bowtie Building Madison Square Garden Notable NY Sports Installs • New York Yankees • Brooklyn Nets • New York Islanders • New York Red Bulls • Madison Square Garden Daktronics lights up Times Square 67
Sales influencers • DOOH developers • Branding Agencies • Architects, engineers and consultants • Retail brands • Real estate developers 68
Sales strategy • Complex Projects • ROI Focus • Similar LED technology, • Engagement and revenue generation still important • Heavy with consultants • Control systems and sales channels can vary 69
Vertical market expansion • Current focus • Government • Military • Civilian Control Center • Pulled into other market verticals • Education • Corporate • Hospitality • Building a partner centric sales channel 70
• Trade Agreement Act • Value Daktronics design and U.S. manufacturing and assembly • Chip-on-Board solutions built for indoor • Superior video processing • Growth through partner training, service, and sales support Vertical expansion 71
Market success 72
Daktronics has a 38% market share in the Live Events and Spectaculars market, with a 57% share in the Live Events segment and 11% in Spectaculars 0.1 (15%) 0.4 (47%) 0.4 (38%) Total 0.9 Unaddresed TAM Other players Daktronics market share Highlights » Daktronics has a leadership position in Live Events, with an overall 57% market share » Within the Spectaculars business Daktronics maintains a 11% share with growing sales through AV integrators Segment Daktronics share1) Live Events Spectaculars 57% 11% ~0.8 SAM FY25 US/CAN Daktronics Live Events and Spectaculars market share [USD bn, %] 73 1) Uses CY2024 SAM against FY2025 revenue
The Live Events and Spectaculars market is expected to grow from base of ~ USD 1.0 bn at a 6.9% CAGR through 2030 2024 2025 2026 2027 2028 2029 2030 0.9 1.0 1.1 1.1 1.2 1.3 1.4 CAGR: +6.9% Unaddressed TAM Other Live Events Spectaculars Pro Sports Collegiate Sports 7.5% 7.0% 6.2% 7.0% CAGR '24-'30 Volume impactTrends Digital conversion wave ➨ ➨ Fan experience investments ➨ ➨ Revenue sharing ➨ Improved LED technology ➨ ➨ Value impact ➨ USD bn, Nominal 7.0% CY2024-CY2030 US/CAN Live Events and Spectaculars LED display market 74
Full lifecycle provider Solution design Software control & configuration Installation & commissioning Project delivery 76
Proven execution 77
Why this matters Ensures strong execution on high-profile projects Protects profit margin Expands value proposition Proven execution earns customer trust 78
Three strategic pillars will be core to growth for the Live Events and Spectaculars business unit +HSD%Accelerate organic growth in core Grow software share of business Grow high-margin services business DriversMedium-term CAGRStrategic theme » Increasing display sizes & spend within Live Events +LSD +LSD » Camino 8 upgrades » Increased service parts and labor pricing Total +HSD Growth in-line with underlying markets 79
Key takeaways • Leader in Live Events space • Execution is the advantage • Full-lifecycle delivery others can’t match • Growth comes from software + services • Expanding inside existing venues 80
TRANSPORTATION Spencer Degen | Vice President Transportation
82 Video
TRANSPORTATION Spencer Degen | Vice President Transportation
Enhancing communication, safety & efficiency Intelligent Transportation Systems (ITS) Aviation Public Transit Parking 84
Intelligent Transportation Systems 85
Project or Customer Name Installation Location ITS customer model • Departments of Transportation, toll authorities, local traffic authorities • 80% through resellers - electrical contractors • 20% direct - DOT’s owner furnish into project bids 86
• U.S. manufacturer – BABA compliant • Market leader trusted by architects, consultants and engineers • Influence specifications years before bids • Pre-bid work creates advantage at bid time • Ruggedized products for harsh environments Daktronics differentiators 87
DOT / end user • Quality, reliability • Superior service • Technology leadership • Long-term partner Contractor • Steadfast project support • Predictability and on-time delivery • Flawless first-time fire-up How differentiators drive success 88
Suburban to urban 89
• Public and private transit operators – bus, rail • 50% through resellers - integrators, electrical/signal contractors • 50% direct – owner install or furnish into construction bids Public Transit customer model 90
• US manufacturer – Buy American Act Compliant • Ruggedized products for harsh environments • Market trend LCD – LED • Repeat purchasing once specified Daktronics differentiators 91
Aviation 92
Project or Customer Name Installation Location Customer model • Airports • Advertising concessions • Airlines • Retail, F&B • 50% Direct • 50% Integrator/Reseller 93
• First to market with chip-on-board indoor technology • Strong brand reputation • Early-stage positioning – supporting AECs • Manufacturer, not broker Daktronics differentiators 94
Project or Customer Name Installation Location • Quality control and reliability drive customer confidence • Control of manufacturing schedule supports project schedule • Solutions are high value How differentiators drives success 95
0.3 (78%) 0.1 (22%) Total 0.4 Other players Daktronics market share Daktronics has a 22% market share in the Transportation business, driven by a 40 - 45% market share in Intelligent Transportation Systems (ITS) Highlights » Daktronics plays across all four market segments » ITS and Aviation are the two biggest revenue streams, respectively Segment ITS Aviation Public Transport Parking FY25 US/CAN Daktronics Transportation market share [USD bn, %] 96 1) Uses CY2024 TAM against FY2025 revenue
2024 2025 2026 2027 2028 2029 2030 0.4 0.4 0.4 0.5 0.5 0.6 0.6 CAGR: +9.0% Parking Public Transport Airports ITS 8.1% 9.0% 9.6% Daktronics Transportation business serves a market of ~USD 400 m with growth of 9.0% CAGR anticipated through 2030 8.5% CAGR '25-'30 Volume impactTrends Integrator/ consultant influence ➨ ➨ Improved LED technology ➨ ➨ Smart city growth ➨ Infrastructure investment ➨ ➨ Value impact ➨ USD bn, Nominal CY2024-CY2030 US/CAN Transportation LED display market 97
Three strategic pillars will be core to growth for the Transportation business unit +HSD%Accelerate organic growth in core Expand into high growth regions Expand into high growth segments DriversMedium-term CAGRStrategic theme » Next generation products +HSD +HSD » Product-market alignment to address geographic white spots » Strategic channel based sales strategy Total +LDD Growth in-line with underlying markets 98
• ITS is our core market, Buy America, Build America contributes to success • Aviation is the fastest growing opportunity • Mission-critical, impactful business • Long-term contracts with high renewal rate Key takeaways 99
INTERNATIONAL Judd Guthmiller | Vice President International
101 Video
INTERNATIONAL Judd Guthmiller | Vice President International
Global footprint Brookings, SD1 Ennistymon, Ireland France Spain Germany United Arab Emirates Saudi Arabia Singapore Australia Japan Macao UK Headquarters Sales / operations 1) Headquarters & plant Canada Country with video Installation 103 100+ Countries with video installations
Three strategic pillars will drive Daktronics's expansion in the international market where the firm captures <10% of the market and has plenty of room to grow 1.0 ~0.1 (<10%) Total 2.3 Unaddresed TAM Other players Daktronics market share SAM ~1.1 Action plan steps and impact Revenue growth CAGR Focus on high growth regions & segments Expand customer-centric offerings Establish new partnerships +MSD +LSD +LSD Total +HSD FY25 Daktronics International (Excl. China) market share [USD bn, %] 104 1) Uses CY2024 SAM against FY2025 revenue
International core segments Large Sports Venues TransportationAdvertising 105
Sales strategy • Lean into Daktronics heritage and reputational power • Direct when appropriate; channel when reach is required • Leverage global manufacturing footprint • Domestic experience and expertise translate on an international level 106
• Global presence aligned with customer demand • High quality products with predictable performance • Positioned well to compete with "made in China" products sold outside U.S. • Proven execution on iconic complex projects Daktronics differentiators 107
Project or Customer Name Installation Location NBA/NFL Commercial Tourism International, positioned for growth 108
Project or Customer Name Installation Location NBA/NFL Commercial Tourism International, positioned for growth 109
Project or Customer Name Installation Location NBA/NFL Commercial Tourism International, positioned for growth 110
Key takeaways • Focus capital and resources on high growth regions and high profit market segments • Establish new partnerships in key territories • Focus on customer-centric products • Maintain high product performance predictability Concentrated growth Establish new growth levers Valued solutions • Leverage US driven expansions across additional countries • Capitalize on large global event driven growth opportunities 111
SERVICES & SOFTWARE Sarah Rose | Vice President Global Services
113 Video
SERVICES & SOFTWARE Sarah Rose | Vice President Global Services
Full lifecycle provider Service & support Repair & replace Software control & configuration Aftermarket services 115
Repeat customer lifecycle Services: aftermarket Aftermarket services 5~10-year product life ProfessionalTechnical Software 116
Services & software Customers rely on Daktronics services + software to ensure the high performance of their investment throughout the lifetime of their systems ProfessionalTechnical Software Aftermarket services 117
Customers • Professional sports teams • Schools (K–12 & higher ed) • Business Owners • Operators • System integrators • And many more 118
New England Patriots 119 SoftwareProfessionalTechnical The one-stop solution=100+ displays+20 years of service
Wawa 120 Service + software integrated for ease of use 20 years of service 13k displays + = IntegrationSoftwareTechnical
High schools 121 Supported by DakClassroom Powered by student crews 1M events a year + = SoftwareProfessionalTechnical
Differentiated capabilities • The one-stop solution • Software and subscriptions integrated for ease of use • Depth and scale of services • Technology combined with creativity LED DISPLAY CONTROL SOFTWARE HARDWARE ALL-IN-ONE SOLUTION STATS SCORING CONTENT SUPPORT 122
Expandable services Embedded with customers By combining our software and expert services, we are ... Centralize solutions + = Long-term profitable growth + 123
Increase paid software subscribers Drive professional services with Camino 8 Technical services pricing uplift Service growth leversRelative profitability of products, services, and software Professional services Technical services Increasing margins Software & service attachment Relative value Services maintains higher levels of profitability than original equipment (OE) – Growing services will be a key pillar for profitable growth for Daktronics 124
Q&A Ramesh Jayaraman President & Chief Executive Officer Howard Atkins Acting Chief Financial Officer & Chief Transformation Officer Jay Parker Vice President Live Events & Spectaculars Jeremy Johnson Vice President, Commercial High Schools, Park & Rec Jody Kress Vice President Project Realization Sarah Rose Vice President Global Services Judd Guthmiller Vice President International Spencer Degen Vice President Transportation 125
Short break 126 Please return in 10 minutes
Agenda 08:00am Registration & breakfast Investor relations housekeeping Introductory remarks Andrew Siegel Corporate strategy Ramesh Jayaraman Chairman of the Board President & Chief Executive Officer Commercial, high schools, park & rec. Jeremy Johnson VP, Commercial, High Schools, Park & Rec. Live events & spectaculars Jay Parker & VP, Live Events & Spectaculars Transportation Spencer Degen VP, Transportation International Judd Guthmiller VP, International Services Sarah Rose VP, Global Services Q&A Break10:45am Manufacturing network Matt Kurtenbach VP, Manufacturing Innovation Brett Wendler VP, Design & Development Financial summary & outlook Howard Atkins Acting CFO & Chief Transformation Officer Summary Ramesh Jayaraman President & Chief Executive Officer Q&A All Presenters Lunch12:00pm Jody Kress VP, Project Realization 127 Business unit strategy09:00am
MANUFACTURING NETWORK Matt Kurtenbach| Vice President Manufacturing
Video129
MANUFACTURING NETWORK Matt Kurtenbach| Vice President Manufacturing
Global footprint Brookings, SD1 Sioux Falls, SD Redwood Falls, MN Shanghai, China Saltillo, Mexico 2 Ennistymon, Ireland Headquarters Manufacturing plants 1) Headquarters & plant 6 Manufacturing plants Country with video installation 2) Scheduled to go live in FY2027 131
Mexico factory Opening 2027 132
Global manufacturing, a strategic asset Lead time control Tailored solutions Quality and reliability Supply chain resiliency 133
Operational excellence Advanced factory automation Lean deployment Manufacturing network optimization Integrated strategic sourcing 134
Advanced automation • Process automation for repeatability and throughput • Targeted equipment upgrades in high-volume, high-precision areas • Workforce enablement to ensure adoption and consistency Focused investments that improve throughput, precision and scalability 135
Global lean system, locally executed Global standard Common operating principles across all manufacturing plants Local execution Foot-print specific decisions based on role, cost and customer needs Business impact Scalable impact across regions 136
Manufacturing footprint optimization • Cost Optimize total landed cost • Speed Improve responsiveness to customers • Resiliency Operate confidently across geopolitical environments A strategic lever for growth, margin & resistance 137
Integrated strategic sourcing 138 • Maximizing value across entire lifecycle • Providing a strategic profit lever • Managing spend
Manufacturing – fueling our growth 139
Brett Wendler | Vice President Design & Development INNOVATION
141 Video
Brett Wendler | Vice President Design & Development INNOVATION
Display systems Control software Tailored solutions Innovation drives quality & revenue 143
Tailored for the application 144
Tailored for the application 145
Tailored for the application 146
Tailored for the application 147
Tailored for the application 148
Tailored for the application 149
Display systems Control systems Tailored solutions Scalable & integrated solutions, tailored to the application Innovation drives quality & revenue 150
Professional sports Show control software Scaling solutions Large custom systems – professional operators 151
High school sports Show control software Scaling solutions Standard system – volunteer operators 152
• Image quality • System reliability and serviceability Why integration matters Accurate Unacceptable 153
Reliability engineering • Industry leading testing capabilities • Team of experts 154
Design for reliability 155
Industry & technology trends 156
921,600 Pixels Connecting with the audience Resolution trends ~120 Million Pixels~20 Million Pixels~1 Million Pixels 3.9 mm 15 mm 10 mm 33,177,600 Pixels8,294,400 Pixels2,073,600 Pixels307,200 Pixels Display resolution increases as LED sizes get smaller, LED costs decrease, and processing technology improves. NUMBER OF PIXELS 157 Creating immersive experiences
DisplayScheduleCreate High-Level Process Flow Software is the key that unlocks a customer’s ability to deliver and enhance their message. Control software VS We are focused on making it easy to do all these things at scale. Display Network Advanced Scheduling Wide Range of Content Compounded Effort 158
Moving from stats to data-driven graphics Control software Time on ice Amplify the fan experience 159
160 Moving from stats to data-driven graphics Control software Camino 8
Change how we and our customers work Artificial intelligence Drives efficiency and productivity to market Accelerating software development Will simplify content creation and delivery 161
Higher resolution, larger canvas Easier storytelling across venues Lower power, longer life outdoor LCD alternative Scalable control & data integration FY 26-28 innovation priorities 162
Key development initiatives • LED expansion into outdoor LCD replacement • Next Gen Indoor video for Live Events and HSPR Display Software • Easy tools that enable customers to configure and build themselves • Data-driven content for high school & commercial customers • Advanced data driven graphics for event applications 163
• Amplify the experience and storytelling at scale • Scale solutions tailored to customer applications • End-to-end software and display integration that makes Daktronics the clear choice Innovation – technology driving outcomes 164
Howard Atkins | Chief Financial Officer (CFO) & Chief Transformation Officer (CTO) DRIVING EPS GROWTH
Revenue Growth | 7-10% CAGR » Value-based pricing » Revenue mix diversification » New products/software solutions Operating Margin|10-12% » Structural cost reduction across supply chain » High value investment in hardware and software development ROIC | 17-20% Tracking to target FY2025 FY2028 Disciplined growth, expanding margins, improving returns 166
Operating income growth over 3-year plan period 121 50 111 100 93 FY2025 FY2028 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 10% revenue growth CAGR, 12% OM 7% revenue growth CAGR, 12% OM 10% revenue growth CAGR, 10% OM 7% revenue growth CAGR, 10% OM FY25-FY28 scenario outcomes based on 7–10% revenue growth CAGR & 10–12% operating margin [USD m] 167
Earnings per share (EPS) Growth rate Operating margin 7% 8% 9% 10% 12% $1.74 $1.79 $1.84 $1.90 11% $1.60 $1.65 $1.70 $1.74 10% $1.46 $1.49 $1.54 $1.58 9% $1.30 $1.35 $1.40 $1.45 Assumptions • Constant share count: 49m • Effective tax rate: 22% Street estimates: $1.45/share – $1.55/share Scenario matrix FY2025-2028 168
Strategic growth • Organic growth in core • Software & services Innovation/commercialization • New vertical markets • International growth Operational excellence • Enhanced automation • Lean deployment • Manufacturing footprint optimization • Procurement efficiency Growth vs. Market • At or above TAM or SAM Pricing • Value-based pricing with disciplined execution • Selective price increases Tariffs • No tariff rate increases or decreases assumed • No refund benefit assumed Superior execution • Consistent delivery of the strategic plan The plan: key drivers 169
Today’s presenters Ramesh Jayaraman President & Chief Executive Officer Daktronics Industry <1 Yr 25 Yrs Howard Atkins Acting Chief Financial Officer & Chief Transformation Officer Daktronics Industry 3 Yrs 41 Yrs Brett Wendler Vice President Design and Development Daktronics Industry 33 Yrs 33 Yrs Jay Parker Vice President Live Events & Spectaculars Daktronics Industry 31 Yrs 39 Yrs Jeremy Johnson Vice President, Commercial High Schools, Park & Rec Daktronics Industry 30 Yrs 30 Yrs Sarah Rose Vice President Global Services Daktronics Industry 28 Yrs 28 Yrs Judd Guthmiller Vice President International Daktronics Industry 24 Yrs 24 Yrs Matt Kurtenbach Vice President Manufacturing Daktronics Industry 35 Yrs 35 Yrs Jody Kress Vice President Project Realization Daktronics Industry 30 Yrs 33 Yrs Spencer Degen Vice President Transportation Daktronics Industry 27 Yrs 27 Yrs 170
CLOSING COMMENTS Ramesh Jayaraman | President and CEO
Revenue growth | 7-10% CAGR » Value-based pricing » Revenue mix diversification » New products/software solutions Operating margin|10-12% » Structural cost reduction across supply chain » High value investment in hardware and software development ROIC | 17-20% Performance aligned executive compensation Tracking to target FY2025 FY2028 Disciplined growth, expanding margins, improving returns 172
Capital deployment priorities Continued organic investments Inorganic growth expansion Return excess capital to shareholders 1 2 3 Q4 FY24 Q1 FY25 Q2 FY25 Q3 FY25 Q4 FY25 Q1 FY26 Q2 FY26 Q3 FY26 82 97 134 132 128 137 150 144 Cash and cash equivalents [USD m] 173
Value creation roadmap Accelerate organic growth in core Margin improvementRevenue growth CAGRStrategic theme +LSD+HSD% Growth in line with underlying markets 1A Software & services innovation and commercialization +LSD +LSD1C International growth +LSD +LSD1D Operational excellence2 --- +LSD Total +HSD-LDD +MSD Expand to new vertical markets +LSD1B +LSD 174 7-10% Revenue growth CAGR | 10-12% Operating margin | 17-20% ROIC
Management team 175 Ramesh Jayaraman President & Chief Executive Officer Brad Wiemann Executive Vice President Howard Atkins Acting Chief Financial Officer & Chief Transformation Officer Sheila Anderson Chief Data & Analytics Officer Bradley Drummond Vice President Strategy Brett Wendler Vice President Design & Development Jay Parker Vice President Live Events & Spectaculars Jeremy Johnson Vice President Commercial, High Schools, Park & Recreation Jody Kress Vice President Project Realization Judd Guthmiller Vice President International Matt Kurtenbach Vice President Manufacturing Paul Gilk Vice President Quality, Reliability, & Serviceability Rich Hintz Vice President Information Technology Sarah Rose Vice President Global Services Shawna Hanson General Counsel & Corporate Secretary Spencer Degen Vice President Transportation Walter Shaefer Vice President Human Resources
Q&A Ramesh Jayaraman President & Chief Executive Officer Howard Atkins Acting Chief Financial Officer & Chief Transformation Officer Jay Parker Vice President Live Events & Spectaculars Jeremy Johnson Vice President, Commercial High Schools, Park & Rec Jody Kress Vice President Project Realization Brett Wendler Vice President Design and Development Sarah Rose Vice President Global Services Judd Guthmiller Vice President International Matt Kurtenbach Vice President Manufacturing Spencer Degen Vice President Transportation 176 Disciplined growth, expanding margins, improving returns
Look up and see Daktronics
FAQ
How is Daktronics (DAKT) currently performing financially according to the Investor Day materials?
Daktronics reported $803 million in net sales and a 5.6% operating margin for Q4 FY2025–Q3 FY2026. These figures show the current scale of the business and provide a baseline for the company’s plan to lift growth, margins, and returns over the next three fiscal years.
Which markets and segments drive Daktronics’ growth strategy?
Daktronics focuses on commercial, high school and recreation, live events and spectaculars, transportation, and international markets. The company highlights secular trends like digital conversion, larger and higher-resolution LED displays, youth sports growth, and transportation and smart-city investments as key demand drivers across these segments.
How does Daktronics plan to expand margins beyond current levels?
Margin expansion is tied to operational excellence and higher-value revenue. The plan emphasizes advanced factory automation, lean manufacturing, optimized manufacturing footprint, integrated strategic sourcing, plus growing software and high-margin services to move operating margin toward the stated 10–12% range by FY2028.
What role do software and services play in Daktronics’ strategy?
Software and services are positioned as higher-margin growth pillars. Daktronics aims to increase paid software subscriptions, expand professional and technical services, and attach more services to original equipment, seeking to improve profitability relative to hardware-only sales and support long-term customer relationships.
How strong is Daktronics’ market position in its key segments?
The company reports leading market shares in several segments. Examples include about 31% share in Commercial and High School/Park & Rec, roughly 38% in Live Events and Spectaculars, and around 22% in Transportation, supported by deep relationships, lifecycle services, and large installed bases across sports and infrastructure.
What are Daktronics’ capital deployment priorities going forward?
Daktronics lists three capital priorities: continued organic investment, inorganic growth, and returning excess capital to shareholders. The company shows growing cash and cash equivalents over recent quarters and intends to balance internal projects, selective acquisitions, and shareholder returns within its value creation framework.