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Digital Brands Group (DBGI) projects September shift to positive cash flow

(Very High)
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Digital Brands Group, Inc. reported under a Regulation FD disclosure that it has achieved what it describes as a major financial turnaround and forecasts positive cash flow starting September, driven primarily by its collegiate program. Management also cites expanding government contracts as expected to add to this momentum. The company, which operates a portfolio of luxury and lifestyle apparel brands through a digitally focused e-commerce and selective wholesale model, emphasizes that these statements are forward-looking and subject to numerous risks and uncertainties outlined in its SEC reports.

Positive

  • Company forecasts positive cash flow starting September, attributing the improvement to its collegiate program and expanding government contracts, signaling an expected shift toward stronger liquidity.

Negative

  • None.

Insights

Analyzing...

Item 7.01 Regulation FD Disclosure Disclosure
Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Announcement date August 12, 2026 Date of press release announcing financial turnaround and positive cash flow forecast
Expected positive cash flow timing September Month from which the company forecasts positive cash flow
Press release exhibit Exhibit 99.1 Filed as part of the current report to provide the turnaround announcement
Regulation FD Disclosure regulatory
"Item 7.01 Regulation FD Disclosure On August 12, 2026"
Regulation FD disclosure requires public companies to share important, market-moving information with everyone at the same time instead of tipping off analysts or large investors first. Think of it as making sure all players on a field hear the same announcement simultaneously; that fairness helps investors trust that stock prices reflect the same information and reduces the risk of sudden, unfair trading advantages or regulatory penalties for selective leaks.
forward-looking statements regulatory
"Certain statements included in this release are “forward-looking statements”"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
digitally native e-commerce ecosystem technical
"leveraging a digitally native e-commerce ecosystem and selective wholesale"
direct-to-consumer financial
"channels to drive direct-to-consumer scale, sustainable customer acquisition"
A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.
collegiate program other
"positive cash flow starting September driven by the collegiate program"

FAQ

What did Digital Brands Group (DBGI) disclose in this 8-K filing?

Digital Brands Group (DBGI) disclosed that it has achieved a major financial turnaround and forecasts positive cash flow starting September, primarily driven by its collegiate program, with expanding government contracts expected to further support this momentum.

When does Digital Brands Group (DBGI) expect to achieve positive cash flow?

Digital Brands Group (DBGI) states that it forecasts positive cash flow starting September. This expectation is linked to improved performance from its collegiate program and anticipated benefits from expanding government contracts.

What business drivers does DBGI cite for its financial turnaround?

DBGI cites its collegiate program as the primary driver of the financial turnaround and identifies expanding government contracts as an additional contributor expected to build further momentum in the coming period.

What type of company is Digital Brands Group (DBGI)?

Digital Brands Group (DBGI) operates a curated portfolio of luxury and lifestyle apparel brands, using a digitally native e-commerce ecosystem and selective wholesale distribution to scale direct-to-consumer sales and build long-term brand equity.

Are DBGI’s positive cash flow expectations guaranteed?

No. DBGI characterizes these as forward-looking statements based on current expectations and assumptions, highlighting that numerous risks and uncertainties could cause actual results to differ materially from these forecasts.

What risks does Digital Brands Group (DBGI) highlight around its outlook?

DBGI lists broad risks including consumer demand for apparel, competition from online retailers, supply chain stability, data security, indebtedness, and other operational, regulatory, and economic factors that could materially affect future performance.

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Learn about SEC filing dates
false 0001668010 0001668010 2026-08-12 2026-08-12 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

FORM 8-K

 

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): August 12, 2026

 

 

 

Digital Brands Group, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Nevada   001-40400   46-1942864
(State or other jurisdiction   (Commission   (IRS Employer
of incorporation)   File Number)   Identification Number)

 

350 Texas Ave, Suite 250, Round Rock, TX 78664

(Address of principal executive offices, including Zip Code)

 

Registrant’s telephone number, including area code: (212) 524-6860

 

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common Stock, par value $0.0001 per share   DBGI   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 7.01 Regulation FD Disclosure

 

On August 12, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing that the Company has achieved a major financial turnaround and forecasts positive cash flow starting September, driven by its collegiate program. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

 

The information in this Item 7.01, including Exhibit 99.1 attached hereto insofar as it relates to Item 7.01, is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, except as expressly set forth by specific reference in such a filing.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit

Number

  Description
99.1   Press Release dated August 12, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  DIGITAL BRANDS GROUP, INC.
     
Date: August 13, 2026 By: /s/ John Hilburn Davis IV
  Name: John Hilburn Davis IV
  Title: President and Chief Executive Officer

 

 

 

 

 

Exhibit 99.1

 

Digital Brands Group Achieves Major Financial Turnaround, Forecasts Positive Cash Flow Starting September

 

Austin, Texas – August 12, 2026Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that the Company has achieved a major financial turnaround and forecasts positive cash flow starting September driven by the collegiate program.

 

“September marks a major financial turning point for us. Our collegiate program is leading the way, and the expanding government contracts will build on that momentum,” said Hil Davis, CEO of Digital Brands Group.

 

About Digital Brands Group, Inc.

 

Digital Brands Group, Inc. (NASDAQ: DBGI) operates a curated portfolio of luxury and lifestyle apparel brands, leveraging a digitally native e-commerce ecosystem and selective wholesale distribution channels to drive direct-to-consumer scale, sustainable customer acquisition, and long-term brand equity.

 

Investor Relations Contact:

 

Digital Brands Group, Inc.

Investor Relations Department

Email: invest@digitalbrandsgroup.co

 

Forward-looking Statements

 

Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. These statements are based on current expectations and assumptions and are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results to differ materially from those expressed or implied. Factors that could cause actual results to differ include, without limitation: the possibility that the strategic review process may not result in any transaction; the disruptive impact of the review on the Company’s business, operations, employees, and other counterparties; the timing and structure of any potential transaction. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Curren Reports on Forms8-K filed or furnished with the U.S. Securities and Exchange Commission.

 

 

Filing Exhibits & Attachments

4 documents