Digital Brands (NASDAQ: DBGI) CEO invests $700K in open market shares

Rhea-AI Filing Summary

Digital Brands Group, Inc. filed a current report noting that Chief Executive Officer John Hilburn Davis IV bought approximately $700,000 worth of the company’s common stock in open market transactions on June 10, 2026. The company highlighted this purchase as an additional personal investment by the CEO.

The related press release, furnished as an exhibit, emphasizes Davis’s stated confidence in Digital Brands Group’s strategy, growth prospects and path toward profitability, as well as his alignment with other shareholders through increased ownership.

8-K Event Classification

2 items: 7.01, 9.01

2 items

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, and exhibit attachments filed with this report.

Key Figures

CEO stock purchase value: $700,000 Purchase date: June 10, 2026 Press release exhibit: Exhibit 99.1 +1 more

4 metrics

CEO stock purchase value $700,000 Approximate value of common stock bought in open market on June 10, 2026

Purchase date June 10, 2026 Date of CEO’s open market common stock transactions

Press release exhibit Exhibit 99.1 Press release dated June 11, 2026 furnished with the current report

Trading market Nasdaq Common stock of Digital Brands Group listed as DBGI on The Nasdaq Stock Market LLC

Key Terms

open market transactions, forward-looking statements, direct-to-consumer, wholesale basis, +1 more

5 terms

open market transactions financial

"purchased $700,000 worth of shares of the Company’s common stock in open market transactions on June 10, 2026"

Open market transactions are the buying and selling of a company’s shares or other securities conducted on public exchanges or through the wider market rather than through private deals or negotiated placements. They matter to investors because these trades change supply and demand in real time—like shoppers affecting a store’s inventory—and so can move prices, signal management or investor sentiment, affect liquidity, and alter ownership stakes that influence future returns and risk.

forward-looking statements regulatory

"Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws"

Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.

direct-to-consumer financial

"We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis"

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

wholesale basis financial

"We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis"

digitally native-first vertical brand financial

"We have created a business model derived from our founding as a digitally native-first vertical brand"

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Understanding 8-K Material Events →

false 0001668010 0001668010 2026-06-11 2026-06-11 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 11, 2026

Digital Brands Group, Inc.

(Exact name of registrant as specified in its charter)

Nevada		001-40400		46-1942864
(State or other jurisdiction of incorporation)		(Commission File Number)		(IRS Employer Identification Number)

350 Texas Ave, Suite 250, Round Rock, TX 78664

(Address of principal executive offices, including Zip Code)

Registrant’s telephone number, including area code: (212) 524-6860

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Common Stock, par value $0.0001 per share		DBGI		The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure.

On June 11, 2026, Digital Brands Group, Inc. (the “Company”) issued a press release announcing that John Hilburn Davis IV, the Company’s Chief Executive Officer, purchased $700,000 worth of shares of the Company’s common stock in open market transactions on June 10, 2026. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

The information contained in this Item 7.01 and in the accompanying Exhibit 99.1 shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor incorporated by reference in any filing under the Exchange Act or the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit Number		Description
99.1		Press Release dated June 11, 2026
104		Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	DIGITAL BRANDS GROUP, INC.
Date: June 12, 2026	By:	/s/ John Hilburn Davis IV
	Name:	John Hilburn Davis IV
	Title:	President and Chief Executive Officer

Exhibit 99.1

DBGI CEO Hil Davis Buys an Additional $700,000 Worth of Stock on the Open Market Demonstrating Once Again His Short and Long-Term Confidence

Austin, Texas – June 11, 2026 – DBGI Corp. (NASDAQ:DBGI) a publicly traded company specializing in eCommerce and fashion today announced that its CEO, Hil Davis, purchased an additional $700,000 shares in the open market this week.

The purchases, which occurred June 10, 2026, demonstrate Davis’s strong alignment with shareholders and a deep conviction in the company’s fundamentals, strategic direction, and future growth prospects.

“I will continue to look at strategic investment opportunities in the company. I believe this illustrates my alignment with our shareholders. This additional and significant investment reflects my absolute belief in both our short and long-term vision and value,” said Hil Davis, CEO of Digital Brands Group. “We are executing aggressively on our growth strategy, driving revenue, and accelerating our path to profitability in the second half of this year. My focus remains entirely on delivering outsized value to our shareholders.”

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO

Email: invest@digitalbrandsgroup.co

Forward-looking Statements

Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

FAQ

What insider stock purchase did Digital Brands Group (DBGI) disclose?

Digital Brands Group disclosed that CEO John Hilburn Davis IV bought about $700,000 of company common stock in open market transactions on June 10, 2026, increasing his personal investment and equity exposure to the business.

How did Digital Brands Group (DBGI) characterize the CEO’s $700,000 stock purchase?

The company described the roughly $700,000 open market stock purchase as an additional and significant investment that reflects the CEO’s belief in Digital Brands Group’s fundamentals, strategy, future growth prospects, and alignment with shareholders’ interests over both the short and long term.

When did the Digital Brands Group (DBGI) CEO complete the latest stock purchase?

The CEO’s recent open market purchase of approximately $700,000 in Digital Brands Group common stock occurred on June 10, 2026. The company announced the transaction in a press release dated June 11, 2026 that was furnished as an exhibit.

What business does Digital Brands Group (DBGI) operate?

Digital Brands Group operates an apparel business, selling a wide variety of clothing through multiple brands on both direct-to-consumer and wholesale bases, using a digitally native model that leverages customer data and purchase history to create personalized, targeted content and curated looks.

Does the Digital Brands Group (DBGI) announcement include forward-looking statements?

Yes. The company notes the release contains forward-looking statements about operations, growth, strategy, and financial performance, and cautions that actual results may differ due to various risks outlined in its reports, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

Filing Exhibits & Attachments

4 documents

Press Releases

• EX-99.1 EX-99.1 10.1 KB

Other Documents

• EX-101 XBRL SCHEMA FILE 3.0 KB
• EX-101 XBRL LABEL FILE 33.4 KB
• EX-101 XBRL PRESENTATION FILE 21.9 KB