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Digital Brands Group (NASDAQ: DBGI) sets 180-day lock-up, resets Series D floor

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Digital Brands Group, Inc. entered into a Lock-Up and Leak-Out Agreement with the holder of a majority of its Series D Convertible Preferred Stock. The agreement imposes a 180-day Restricted Period starting July 17, 2026, during which the holder may not sell or transfer common stock except under specified leak-out and other permitted transfer provisions. During this period, sales of common stock are limited to an aggregate amount not exceeding 3% of that day’s total trading volume, unless the company waives this cap.

On July 17, 2026 at 4:30 PM ET, Digital Brands Group filed a Certificate of Amendment in Nevada to revise the definition of the Series D “Floor Price.” The Floor Price is now a price equal to 20% of the lower of (i) the closing price immediately preceding the amendment date or (ii) the average closing price for the five trading days immediately preceding that date, for purposes of conversion and related provisions of the Series D Convertible Preferred Stock. All other terms of the Series D Certificate of Designations remain in effect.

Positive

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Filing Explained

The filing links the two actions: the majority Series D holder receives a 180-day, 3%-of-daily-volume leak-out restriction in consideration for resetting the preferred stock’s Floor Price to 20% of a specified recent-price benchmark; the amendment has been filed and its state depends on receipt and recording by Nevada.

Item 1.01 Entry into a Material Definitive Agreement Business
The company signed a significant contract such as a merger agreement, credit facility, or major partnership.
Item 5.03 Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year Governance
The company amended its charter documents, bylaws, or changed its fiscal year.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Restricted Period 180 calendar days Length of lock-up under the Lock-Up and Leak-Out Agreement starting July 17, 2026
Leak-out daily cap 3% of total daily trading volume Maximum common stock dispositions per trading day during the Restricted Period, subject to company waiver
Floor Price percentage 20% Percentage applied to the lower of specified recent closing prices to define the Series D Floor Price
Pricing lookback period 5 trading days Average closing price window used in the revised Floor Price definition
Filing time 4:30 PM ET on July 17, 2026 Time the Certificate of Amendment was filed with the Nevada Secretary of State
Lock-Up and Leak-Out Agreement financial
"entered into a Lock-Up and Leak-Out Agreement with the holder"
Series D Convertible Preferred Stock financial
"holder of a majority of the issued and outstanding shares of the Company’s Series D Convertible Preferred Stock"
Series D convertible preferred stock is a class of shares issued in a later-stage funding round that gives holders priority over common shareholders for payouts and often a fixed dividend, while including an option to convert those shares into common stock. It matters to investors because it affects who gets paid first if a company is sold or liquidates and can change ownership stakes and voting power when converted, similar to holding a safer ticket that can be exchanged for regular tickets later.
Floor Price financial
"amends ... to amend and restate the definition of “Floor Price” in Section 1(z)"
The floor price is the minimum price at which a security, asset, or offering will be sold or accepted, acting like a seller’s “bottom line” or a reserve in an auction. For investors it matters because it sets a visible downside limit and can influence trading, valuation, and expectations of risk—like knowing there’s a safety net that a sale won’t go below a set level.
Certificate of Amendment regulatory
"filed with the Secretary of State ... a Certificate of Amendment to Certificate of Designations"
A certificate of amendment is an official filing that updates a company’s founding documents—its legal “rulebook” that sets share structure, voting rules, name and basic purpose. Think of it like changing the blueprint of a building: small changes are paperwork, big ones can alter who owns how much and who controls decisions. Investors watch these filings because they can affect share counts, voting power, dilution and company value.
Certificate of Designations, Preferences and Rights regulatory
"Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock"

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FAQ

What lock-up terms did Digital Brands Group (DBGI) agree to on July 17, 2026?

Digital Brands Group agreed to a Lock-Up and Leak-Out Agreement with the majority Series D holder, imposing a 180-day Restricted Period starting July 17, 2026, limiting common stock sales except under defined leak-out and other permitted transfer provisions.

How much stock can the Series D holder of DBGI sell during the Restricted Period?

During the 180-day Restricted Period, the holder may dispose of common stock on any trading day in an aggregate amount not exceeding 3% of that day’s total trading volume, unless Digital Brands Group waives this cap in its discretion.

How did Digital Brands Group (DBGI) change the Floor Price for its Series D Convertible Preferred Stock?

The Series D Floor Price is now defined as 20% of the lower of (i) the closing price immediately before the Certificate of Amendment date or (ii) the average closing price for the five trading days immediately before that date.

What is the purpose of DBGI’s Certificate of Amendment for the Series D preferred stock?

The Certificate of Amendment is intended to revise the Floor Price applicable to Digital Brands Group’s Series D Convertible Preferred Stock for purposes of the conversion and related provisions in the existing Series D Certificate of Designations.

When does Digital Brands Group’s Series D Certificate of Amendment become effective?

Digital Brands Group filed the Certificate of Amendment at 4:30 PM ET on July 17, 2026. It will become effective upon receipt and recording by the Secretary of State of the State of Nevada.

Does the DBGI amendment change other terms of the Series D Convertible Preferred Stock?

Other than the revised Floor Price definition, the company states that the Series D Certificate of Designations remains in full force and effect, meaning no other Series D terms are altered by this amendment.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

FORM 8-K

 

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): July 17, 2026

 

 

 

Digital Brands Group, Inc.

(Exact name of registrant as specified in its charter)

 

 

 

Nevada   001-40400   46-1942864

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(IRS Employer

Identification Number)

 

350 Texas Ave, Suite 250, Round Rock, TX 78664

(Address of principal executive offices, including Zip Code)

 

Registrant’s telephone number, including area code: (212) 524-6860

 

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common Stock, par value $0.0001 per share   DBGI   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 1.01 Entry into a Material Definitive Agreement

 

On July 17, 2026, Digital Brands Group, Inc. (the “Company”), entered into a Lock-Up and Leak-Out Agreement (the “Lock-Up Agreement”) with the holder of a majority of the issued and outstanding shares of the Company’s Series D Convertible Preferred Stock (the “Holder”), as a material inducement for, and in consideration of, the Company’s agreement to reset the Floor Price (as defined below) under the Certificate of Amendment described in Item 5.03 of this Current Report on Form 8-K.

 

The Lock-Up Agreement provides for a lock-up period of 180 calendar days beginning on the date of the Lock-Up Agreement (the “Restricted Period”), during which period the Holder may not sell, transfer, or otherwise dispose of any shares of the Company’s common stock (the “Common Stock”) beneficially owned by the Holder, except pursuant to the leak-out provisions described below or certain other permitted transfers as set forth in the Lock-Up Agreement.

 

During the Restricted Period, the Lock-Up Agreement permits the Holder to sell, transfer, or otherwise dispose of shares of Common Stock on any trading day in an aggregate amount not exceeding 3% of the total trading volume of the Common Stock on such day, which cap may be waived by the Company in its discretion.

 

The foregoing description of the Lock-Up Agreement does not purport to be complete and is qualified in its entirety by reference to the form of Lock-Up Agreement, a copy of which is filed as Exhibit 10.1 to this Current Report on Form 8-K (this “Current Report”) and incorporated herein by reference.

 

Item 5.03 Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year

 

Effective as of 4:30 PM ET on July 17, 2026, the Company filed with the Secretary of State of the State of Nevada a Certificate of Amendment to Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock of the Company (the “Certificate of Amendment”), which will become effective upon receipt and recording by the Secretary of State of the State of Nevada.

 

The Certificate of Amendment amends the Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock of the Company, as amended from time to time (the “Series D Certificate of Designations”), to amend and restate the definition of “Floor Price” in Section 1(z) of the Series D Certificate of Designations. As amended, “Floor Price” means a price that is 20% of the lower of: (i) the closing price, as reflected on Nasdaq.com, immediately preceding the date of the Certificate of Amendment; or (ii) the average closing price of the Common Stock, as reflected on Nasdaq.com, for the five trading days immediately preceding the date of the Certificate of Amendment.

 

The purpose of the Certificate of Amendment is to revise the Floor Price applicable to the Company’s Series D Convertible Preferred Stock for purposes of the conversion and related provisions of the Series D Certificate of Designations. Except as expressly amended by the Certificate of Amendment, the Series D Certificate of Designations remains in full force and effect.

 

The foregoing description of the Certificate of Amendment does not purport to be complete and is qualified in its entirety by reference to the form of Certificate of Amendment, a copy of which is filed as Exhibit 3.1 to this Current Report and incorporated herein by reference.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit Number   Description
3.1   Certificate of Amendment to Certificate of Designations, Preferences and Rights of the Series D Convertible Preferred Stock of Digital Brands Group, Inc., effective July 17, 2026.
10.1   Form of Lock-Up and Leak-Out Agreement, dated July 17, 2026.
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  DIGITAL BRANDS GROUP, INC.
     
Date: July 17, 2026 By: /s/ John Hilburn Davis IV
  Name: John Hilburn Davis IV
  Title: President and Chief Executive Officer

 

 

 

Filing Exhibits & Attachments

5 documents