STOCK TITAN

[Form 4] Designer Brands Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Designer Brands Inc. (DBI) – Form 4 insider filing dated 06/23/2025

Executive Vice President & Brands President Andrea O’Donnell reported a transaction that occurred on 06/18/2025. The filing discloses the automatic accrual of 7,032 Dividend Equivalent Rights (DERs) tied to previously granted Restricted Stock Units (RSUs). Each DER represents the economic value of one Class A common share and carries a conversion price of $0.0000 because the rights are granted in lieu of cash dividends.

Following the transaction, O’Donnell’s total holdings of DERs increased to 16,043. No open-market purchases, sales, or option exercises of DBI common shares were reported, and no non-derivative share movements were listed. The filing therefore reflects a routine, non-cash adjustment in the executive’s derivative security balance rather than a discretionary buy or sell decision.

Because the transaction is a dividend-related accrual under the original RSU award schedule, it does not signal a change in management’s view of the company’s valuation or prospects. Nonetheless, it marginally raises the insider’s equity-linked exposure, modestly aligning incentives with shareholders through an increased potential stake in future share performance.

Designer Brands Inc. (DBI) – Comunicazione interna Form 4 del 23/06/2025

La Vicepresidente Esecutiva e Presidente dei Marchi, Andrea O’Donnell, ha riportato una transazione avvenuta il 18/06/2025. La comunicazione segnala l'accredito automatico di 7.032 Dividend Equivalent Rights (DERs) collegati a Restricted Stock Units (RSUs) precedentemente assegnate. Ogni DER rappresenta il valore economico di una azione ordinaria Classe A e ha un prezzo di conversione pari a 0,0000$, poiché i diritti sono concessi in sostituzione dei dividendi in contanti.

A seguito della transazione, la detenzione totale di DERs da parte di O’Donnell è salita a 16.043. Non sono state segnalate operazioni di acquisto, vendita o esercizio di opzioni sul mercato aperto riguardanti azioni ordinarie DBI, né movimenti di azioni non derivati. Pertanto, la comunicazione riflette un aggiustamento di routine non monetario nel saldo degli strumenti derivati dell’esecutivo, piuttosto che una decisione discrezionale di acquisto o vendita.

Poiché la transazione riguarda un accredito legato ai dividendi secondo il piano originale di assegnazione delle RSU, non indica un cambiamento nella valutazione o nelle prospettive aziendali da parte del management. Tuttavia, aumenta leggermente l’esposizione azionaria interna, allineando in modo modesto gli incentivi con gli azionisti tramite una potenziale maggiore partecipazione nella performance futura delle azioni.

Designer Brands Inc. (DBI) – Presentación interna Formulario 4 fechada el 23/06/2025

La Vicepresidenta Ejecutiva y Presidenta de Marcas, Andrea O’Donnell, reportó una transacción ocurrida el 18/06/2025. La presentación revela la acumulación automática de 7.032 Dividend Equivalent Rights (DERs) vinculados a Unidades de Acciones Restringidas (RSUs) previamente otorgadas. Cada DER representa el valor económico de una acción ordinaria Clase A y tiene un precio de conversión de $0.0000 ya que los derechos se otorgan en lugar de dividendos en efectivo.

Tras la transacción, la tenencia total de DERs de O’Donnell aumentó a 16.043. No se reportaron compras, ventas o ejercicios de opciones en el mercado abierto sobre acciones ordinarias de DBI, ni movimientos de acciones no derivados. Por lo tanto, la presentación refleja un ajuste rutinario no monetario en el saldo de valores derivados del ejecutivo, en lugar de una decisión discrecional de compra o venta.

Como la transacción es una acumulación relacionada con dividendos bajo el programa original de concesión de RSUs, no indica un cambio en la visión de la gerencia sobre la valoración o perspectivas de la empresa. No obstante, incrementa marginalmente la exposición del insider vinculada al capital, alineando modestamente los incentivos con los accionistas mediante una mayor participación potencial en el desempeño futuro de las acciones.

Designer Brands Inc. (DBI) – 2025년 6월 23일자 내부자 보고서 Form 4

수석 부사장이자 브랜드 사장인 Andrea O’Donnell2025년 6월 18일에 발생한 거래를 보고했습니다. 해당 보고서에는 이전에 부여된 제한 주식 단위(RSUs)에 연동된 7,032개의 배당 등가 권리(DERs)가 자동으로 적립된 내용이 포함되어 있습니다. 각 DER는 클래스 A 보통주 1주당 경제적 가치를 나타내며, 현금 배당 대신 부여된 권리이므로 전환 가격은 $0.0000입니다.

이 거래 이후 O’Donnell의 DER 총 보유 수는 16,043으로 증가했습니다. DBI 보통주에 대한 공개 시장에서의 매수, 매도 또는 옵션 행사 내역은 없으며, 비파생 주식 이동도 보고되지 않았습니다. 따라서 이 보고서는 경영진의 파생 증권 잔액에 대한 일상적인 비현금 조정을 반영하며, 임의의 매매 결정은 아닙니다.

이 거래는 원래 RSU 수여 일정에 따른 배당 관련 적립이므로 경영진의 회사 가치 평가나 전망 변화 신호가 아닙니다. 그럼에도 불구하고 내부자의 주식 연계 노출을 약간 증가시켜, 향후 주가 성과에 대한 잠재적 지분을 통해 주주와의 인센티브를 소폭 맞추는 효과가 있습니다.

Designer Brands Inc. (DBI) – Déclaration interne Formulaire 4 datée du 23/06/2025

La Vice-Présidente Exécutive et Présidente des Marques, Andrea O’Donnell, a déclaré une transaction survenue le 18/06/2025. La déclaration révèle l'accumulation automatique de 7 032 Droits Équivalents aux Dividendes (DERs) liés à des Unités d'Actions Restreintes (RSUs) précédemment attribuées. Chaque DER représente la valeur économique d'une action ordinaire de Classe A et possède un prix de conversion de 0,0000 $, car ces droits sont accordés en lieu et place de dividendes en espèces.

Suite à cette transaction, la détention totale de DERs par O’Donnell est passée à 16 043. Aucune opération d’achat, de vente ou d’exercice d’options sur les actions ordinaires DBI sur le marché ouvert n’a été signalée, ni aucun mouvement d’actions non dérivées. La déclaration reflète donc un ajustement de routine non monétaire du solde des titres dérivés de la dirigeante, plutôt qu’une décision discrétionnaire d’achat ou de vente.

Étant donné que cette transaction correspond à une accumulation liée aux dividendes selon le calendrier original d’attribution des RSUs, elle ne signale pas de changement dans la perception de la direction concernant la valorisation ou les perspectives de l’entreprise. Néanmoins, elle augmente légèrement l’exposition en actions de l’initié, alignant modestement les incitations avec les actionnaires à travers une participation potentielle accrue dans la performance future des actions.

Designer Brands Inc. (DBI) – Insider-Meldung Form 4 vom 23.06.2025

Die Executive Vice President & Brand President Andrea O’Donnell meldete eine Transaktion vom 18.06.2025. Die Meldung offenbart die automatische Gutschrift von 7.032 Dividend Equivalent Rights (DERs), die an zuvor gewährte Restricted Stock Units (RSUs) gebunden sind. Jedes DER repräsentiert den wirtschaftlichen Wert einer Class A Stammaktie und hat einen Umwandlungspreis von 0,0000 $, da die Rechte anstelle von Bardividenden gewährt werden.

Nach der Transaktion erhöhte sich O’Donnells Gesamtbestand an DERs auf 16.043. Es wurden keine Käufe, Verkäufe oder Optionsausübungen von DBI-Stammaktien am offenen Markt gemeldet, ebenso keine nicht-derivativen Aktienbewegungen. Die Meldung spiegelt somit eine routinemäßige, nicht-monetäre Anpassung im Derivatbestand der Führungskraft wider und keine diskretionäre Kauf- oder Verkaufsentscheidung.

Da es sich bei der Transaktion um eine dividendenbezogene Gutschrift gemäß dem ursprünglichen RSU-Zuteilungsplan handelt, signalisiert sie keine Änderung der Einschätzung des Managements zur Unternehmensbewertung oder zu den Aussichten. Dennoch erhöht sie geringfügig die aktiengebundene Beteiligung des Insiders und stimmt die Anreize dadurch moderat stärker mit den Aktionären ab, indem das potenzielle Engagement an der zukünftigen Aktienentwicklung steigt.

Positive
  • Increased insider equity exposure: O’Donnell’s derivative position rose by 7,032 units, modestly tightening alignment with shareholder interests.
Negative
  • None.

Insights

TL;DR: Routine dividend-equivalent accrual, no cash outlay, neutral signal.

The Form 4 shows 7,032 DERs credited to EVP Andrea O’Donnell, bringing her total derivative holdings to 16,043. Because DERs mirror cash dividends on existing RSUs, there is no open-market activity or pricing information that would suggest an active bullish or bearish stance. The economic value is embedded in the original RSU award and vests proportionally. Such automatic credits are common and do not materially alter DBI’s share count or insider ownership dynamics. Investors should view the filing as administratively neutral.

TL;DR: Administrative update, slightly higher alignment, negligible governance impact.

Dividend Equivalent Rights are standard features of equity-based compensation plans. Their accrual maintains parity between RSU holders and common shareholders when dividends are paid. The increase in O’Donnell’s derivative balance is mechanically driven and does not constitute new compensation or a change in vesting terms. Governance-wise, the action marginally deepens the executive’s equity linkage but offers no new insight into strategic outlook or board sentiment. Impact on voting power and dilution is immaterial.

Designer Brands Inc. (DBI) – Comunicazione interna Form 4 del 23/06/2025

La Vicepresidente Esecutiva e Presidente dei Marchi, Andrea O’Donnell, ha riportato una transazione avvenuta il 18/06/2025. La comunicazione segnala l'accredito automatico di 7.032 Dividend Equivalent Rights (DERs) collegati a Restricted Stock Units (RSUs) precedentemente assegnate. Ogni DER rappresenta il valore economico di una azione ordinaria Classe A e ha un prezzo di conversione pari a 0,0000$, poiché i diritti sono concessi in sostituzione dei dividendi in contanti.

A seguito della transazione, la detenzione totale di DERs da parte di O’Donnell è salita a 16.043. Non sono state segnalate operazioni di acquisto, vendita o esercizio di opzioni sul mercato aperto riguardanti azioni ordinarie DBI, né movimenti di azioni non derivati. Pertanto, la comunicazione riflette un aggiustamento di routine non monetario nel saldo degli strumenti derivati dell’esecutivo, piuttosto che una decisione discrezionale di acquisto o vendita.

Poiché la transazione riguarda un accredito legato ai dividendi secondo il piano originale di assegnazione delle RSU, non indica un cambiamento nella valutazione o nelle prospettive aziendali da parte del management. Tuttavia, aumenta leggermente l’esposizione azionaria interna, allineando in modo modesto gli incentivi con gli azionisti tramite una potenziale maggiore partecipazione nella performance futura delle azioni.

Designer Brands Inc. (DBI) – Presentación interna Formulario 4 fechada el 23/06/2025

La Vicepresidenta Ejecutiva y Presidenta de Marcas, Andrea O’Donnell, reportó una transacción ocurrida el 18/06/2025. La presentación revela la acumulación automática de 7.032 Dividend Equivalent Rights (DERs) vinculados a Unidades de Acciones Restringidas (RSUs) previamente otorgadas. Cada DER representa el valor económico de una acción ordinaria Clase A y tiene un precio de conversión de $0.0000 ya que los derechos se otorgan en lugar de dividendos en efectivo.

Tras la transacción, la tenencia total de DERs de O’Donnell aumentó a 16.043. No se reportaron compras, ventas o ejercicios de opciones en el mercado abierto sobre acciones ordinarias de DBI, ni movimientos de acciones no derivados. Por lo tanto, la presentación refleja un ajuste rutinario no monetario en el saldo de valores derivados del ejecutivo, en lugar de una decisión discrecional de compra o venta.

Como la transacción es una acumulación relacionada con dividendos bajo el programa original de concesión de RSUs, no indica un cambio en la visión de la gerencia sobre la valoración o perspectivas de la empresa. No obstante, incrementa marginalmente la exposición del insider vinculada al capital, alineando modestamente los incentivos con los accionistas mediante una mayor participación potencial en el desempeño futuro de las acciones.

Designer Brands Inc. (DBI) – 2025년 6월 23일자 내부자 보고서 Form 4

수석 부사장이자 브랜드 사장인 Andrea O’Donnell2025년 6월 18일에 발생한 거래를 보고했습니다. 해당 보고서에는 이전에 부여된 제한 주식 단위(RSUs)에 연동된 7,032개의 배당 등가 권리(DERs)가 자동으로 적립된 내용이 포함되어 있습니다. 각 DER는 클래스 A 보통주 1주당 경제적 가치를 나타내며, 현금 배당 대신 부여된 권리이므로 전환 가격은 $0.0000입니다.

이 거래 이후 O’Donnell의 DER 총 보유 수는 16,043으로 증가했습니다. DBI 보통주에 대한 공개 시장에서의 매수, 매도 또는 옵션 행사 내역은 없으며, 비파생 주식 이동도 보고되지 않았습니다. 따라서 이 보고서는 경영진의 파생 증권 잔액에 대한 일상적인 비현금 조정을 반영하며, 임의의 매매 결정은 아닙니다.

이 거래는 원래 RSU 수여 일정에 따른 배당 관련 적립이므로 경영진의 회사 가치 평가나 전망 변화 신호가 아닙니다. 그럼에도 불구하고 내부자의 주식 연계 노출을 약간 증가시켜, 향후 주가 성과에 대한 잠재적 지분을 통해 주주와의 인센티브를 소폭 맞추는 효과가 있습니다.

Designer Brands Inc. (DBI) – Déclaration interne Formulaire 4 datée du 23/06/2025

La Vice-Présidente Exécutive et Présidente des Marques, Andrea O’Donnell, a déclaré une transaction survenue le 18/06/2025. La déclaration révèle l'accumulation automatique de 7 032 Droits Équivalents aux Dividendes (DERs) liés à des Unités d'Actions Restreintes (RSUs) précédemment attribuées. Chaque DER représente la valeur économique d'une action ordinaire de Classe A et possède un prix de conversion de 0,0000 $, car ces droits sont accordés en lieu et place de dividendes en espèces.

Suite à cette transaction, la détention totale de DERs par O’Donnell est passée à 16 043. Aucune opération d’achat, de vente ou d’exercice d’options sur les actions ordinaires DBI sur le marché ouvert n’a été signalée, ni aucun mouvement d’actions non dérivées. La déclaration reflète donc un ajustement de routine non monétaire du solde des titres dérivés de la dirigeante, plutôt qu’une décision discrétionnaire d’achat ou de vente.

Étant donné que cette transaction correspond à une accumulation liée aux dividendes selon le calendrier original d’attribution des RSUs, elle ne signale pas de changement dans la perception de la direction concernant la valorisation ou les perspectives de l’entreprise. Néanmoins, elle augmente légèrement l’exposition en actions de l’initié, alignant modestement les incitations avec les actionnaires à travers une participation potentielle accrue dans la performance future des actions.

Designer Brands Inc. (DBI) – Insider-Meldung Form 4 vom 23.06.2025

Die Executive Vice President & Brand President Andrea O’Donnell meldete eine Transaktion vom 18.06.2025. Die Meldung offenbart die automatische Gutschrift von 7.032 Dividend Equivalent Rights (DERs), die an zuvor gewährte Restricted Stock Units (RSUs) gebunden sind. Jedes DER repräsentiert den wirtschaftlichen Wert einer Class A Stammaktie und hat einen Umwandlungspreis von 0,0000 $, da die Rechte anstelle von Bardividenden gewährt werden.

Nach der Transaktion erhöhte sich O’Donnells Gesamtbestand an DERs auf 16.043. Es wurden keine Käufe, Verkäufe oder Optionsausübungen von DBI-Stammaktien am offenen Markt gemeldet, ebenso keine nicht-derivativen Aktienbewegungen. Die Meldung spiegelt somit eine routinemäßige, nicht-monetäre Anpassung im Derivatbestand der Führungskraft wider und keine diskretionäre Kauf- oder Verkaufsentscheidung.

Da es sich bei der Transaktion um eine dividendenbezogene Gutschrift gemäß dem ursprünglichen RSU-Zuteilungsplan handelt, signalisiert sie keine Änderung der Einschätzung des Managements zur Unternehmensbewertung oder zu den Aussichten. Dennoch erhöht sie geringfügig die aktiengebundene Beteiligung des Insiders und stimmt die Anreize dadurch moderat stärker mit den Aktionären ab, indem das potenzielle Engagement an der zukünftigen Aktienentwicklung steigt.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
O'Donnell Andrea

(Last) (First) (Middle)
810 DSW DRIVE

(Street)
COLUMBUS OH 43219

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Designer Brands Inc. [ DBI ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP & Brands President
3. Date of Earliest Transaction (Month/Day/Year)
06/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Dividend Equivalent Rights (1) 06/18/2025 A 7,032 (1) (1) Class A Common Shares 7,032 $0.0000 16,043 D
Explanation of Responses:
1. The dividend equivalent rights accrued on previously awarded restricted stock units (RSUs) and become exercisable proportionately with the RSUs to which they relate. Each dividend equivalent right is the economic equivalent of one share of Issuer's Class A common stock.
Katherine Alfano, Attorney-in-Fact 06/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Designer Brands (DBI) disclose in the latest Form 4?

Executive Andrea O’Donnell received 7,032 Dividend Equivalent Rights on 06/18/2025 tied to prior RSUs.

Did the DBI insider buy or sell common shares?

No. The filing reports only dividend-related derivative accruals; no open-market purchases or sales of common stock occurred.

How many derivative securities does Andrea O’Donnell now hold?

After the transaction, she beneficially owns 16,043 Dividend Equivalent Rights.

Is the transaction part of a 10b5-1 trading plan?

The filing does not check the 10b5-1 box, indicating the accrual is not tied to a trading plan.

Does this Form 4 affect Designer Brands’ share count?

No. DERs are settled in shares upon RSU vesting; current outstanding share count remains unchanged.
Designer Brands Inc

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