Disney EVP sells 3,618 shares after option exercise
Walt Disney Co (DIS) executive Brent Woodford, EVP, Control, Financial Planning & Tax, reported an option exercise and same-day sale of Disney common stock.
Rhea-AI Filing Summary
Walt Disney Co (DIS) executive Brent Woodford, EVP, Control, Financial Planning & Tax, reported an option exercise and same-day sale of Disney common stock. On September 1, 2026, he exercised 3,618 stock options at an exercise price of $105.21 per share, acquiring 3,618 Disney shares, then sold 3,618 shares at $107.13 per share pursuant to a Rule 10b5-1(c) trading plan adopted on February 24, 2026. Following the option exercise, he held 10,854 stock options directly, plus indirect holdings of 100 Disney shares through a spouse’s IRA and 293.747 shares in The Walt Disney Stock Fund within a 401(k) plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 3,618 shares ($7K approx. pre-tax spread)
Exercise and Sale
5 txns
Insider
WOODFORD BRENT
Role
EVP, Control, Fin Plan & Tax
Sold
3,618 shs ($388K)
Approx. gross sale proceeds
$388K
Approx. exercise cost
$381K
Approx. pre-tax spread
$7K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right-to-Buy) F1, F4 | 3,618 | $0.00 | $0.00 |
| Exercise | Disney Common Stock F1, F2 | 3,618 | $105.21 | $381K |
| Sale | Disney Common Stock F1 | 3,618 | $107.13 | $388K |
| holding | Disney Common Stock | -- | -- | -- |
| holding | Disney Common Stock F3 | -- | -- | -- |
Holdings After Transaction:
Stock Option (Right-to-Buy) — 10,854 contracts (Direct);
Disney Common Stock — 62,328 shares (Direct);
Disney Common Stock — 100 shares (Indirect, By Spouse in IRA);
Disney Common Stock — 293.747 shares (Indirect, By 401(k))
Footnotes (4)
- F1. The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026.
- F2. Total includes dividend equivalents distributed with respect to previously vested restricted stock units.
- F3. Shares held in The Walt Disney Stock Fund as of September 1, 2026. The Fund is one investment option in the 401(k) Plan and contains Company matching contributions.
- F4. The award is fully vested.
Key Figures
Options exercised: 3,618 shares
Exercise price: $105.21 per share
Shares sold: 3,618 shares
+5 more
8 metrics
Options exercised
3,618 shares
Stock options for Disney common stock exercised on September 1, 2026
Exercise price
$105.21 per share
Exercise price of stock options converted into Disney common stock
Shares sold
3,618 shares
Disney common stock sold on September 1, 2026
Sale price
$107.13 per share
Price for Disney common stock sale on September 1, 2026
Options remaining
10,854 options
Direct stock option holdings following the reported exercise
Option expiration date
December 21, 2026
Expiration date of the exercised stock option award
Indirect spouse IRA holding
100 shares
Disney common stock held indirectly by spouse in an IRA
401(k) Stock Fund holding
293.747 shares
Disney shares in The Walt Disney Stock Fund as of September 1, 2026
Key Terms
Rule 10b5-1(c), dividend equivalents, restricted stock units, 401(k) Plan, +1 more
5 terms
Rule 10b5-1(c) regulatory
"intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
dividend equivalents financial
"Total includes dividend equivalents distributed with respect to previously vested"
Payments tied to employee or contractor equity awards that mirror the cash dividends paid on the company’s stock; they give the holder the same economic benefit as owning the shares without transferring actual shares—often paid in cash or additional award units when the award becomes payable. Investors care because these payments affect a company’s compensation costs, cash flow and potential share dilution, and they signal how management is being rewarded and aligned with shareholders.
restricted stock units financial
"dividend equivalents distributed with respect to previously vested restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
401(k) Plan financial
"The Fund is one investment option in the 401(k) Plan and contains"
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
affirmative defense regulatory
"intended to satisfy the affirmative defense conditions of Rule 10b5-1(c)"
FAQ
What transactions did Disney (DIS) executive Brent Woodford report on this Form 4?
He exercised 3,618 stock options for Disney common stock at an exercise price of $105.21 per share on September 1, 2026, acquired 3,618 shares, and then sold 3,618 shares of Disney common stock at $107.13 per share the same day.
Were Brent Woodford’s Disney (DIS) trades made under a Rule 10b5-1 plan?
Yes. A footnote states the transactions were made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c), which was previously adopted on February 24, 2026 by the reporting person.
How many Disney (DIS) stock options does Brent Woodford hold after these transactions?
After exercising 3,618 options, he held 10,854 stock options directly in Walt Disney Co, relating to Disney common stock, with the reported option award fully vested and having an expiration date of December 21, 2026.
Do the reported Disney (DIS) holdings include dividend equivalents from restricted stock units?
Yes. A footnote explains that the total in one common stock entry includes dividend equivalents distributed with respect to previously vested restricted stock units, increasing the reported share count for that holding.
AI-generated analysis. How Rhea-AI works. Not financial advice.
