DocuSign (DOCU) Chief Revenue Officer sells 6,000 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
DOCUSIGN, INC. Chief Revenue Officer Paula Hansen reported an open-market sale of 6,000 shares of common stock at a weighted average price of $45.54 per share. The filing shows she now directly holds 89,972 shares of DocuSign common stock after this transaction.
The sale was carried out under a pre-arranged Rule 10b5-1 trading plan, meaning the trades were scheduled in advance rather than timed discretionarily. Footnotes note the shares were sold in multiple trades at prices ranging from $44.99 to $45.95 per share.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 6,000 shares ($273,240)
Net Sell
1 txn
Insider
Hansen Paula
Role
Chief Revenue Officer
Sold
6,000 shs ($273K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 6,000 | $45.54 | $273K |
Holdings After Transaction:
Common Stock — 89,972 shares (Direct, null)
Footnotes (1)
- The transaction was effected pursuant to a Rule 10b5-1 plan adopted by the Reporting Person. The shares were sold at prices ranging from $44.99 to $45.95. The Reporting Person will provide upon request to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 6,000 shares
Average sale price: $45.54 per share
Post-sale holdings: 89,972 shares
+1 more
4 metrics
Shares sold
6,000 shares
Open-market sale of common stock
Average sale price
$45.54 per share
Weighted average price for 6,000 shares
Post-sale holdings
89,972 shares
Common stock directly held after transaction
Sale price range
$44.99–$45.95 per share
Range of prices across multiple trades
Key Terms
Rule 10b5-1 plan, open-market sale, Form 4, non-derivative
4 terms
Rule 10b5-1 plan regulatory
"The transaction was effected pursuant to a Rule 10b5-1 plan adopted by the Reporting Person."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
non-derivative financial
"transaction_type: non-derivative"
FAQ
What insider transaction did DOCUSIGN (DOCU) report for Paula Hansen?
DOCUSIGN reported that Chief Revenue Officer Paula Hansen sold 6,000 shares of common stock. The sale was an open-market transaction under a Rule 10b5-1 trading plan, indicating it was pre-scheduled rather than timed in direct response to recent market events.
Was the DOCUSIGN (DOCU) insider sale made under a Rule 10b5-1 plan?
Yes. The filing states the transaction was effected pursuant to a Rule 10b5-1 trading plan. Such plans allow insiders to pre-schedule trades, helping separate routine portfolio management from discretionary trades that might otherwise raise timing-related concerns for investors.
What does the transaction code "S" mean in the DOCUSIGN (DOCU) Form 4?
In this DOCUSIGN Form 4, transaction code "S" indicates an open-market or private sale of common stock. Here it reflects Paula Hansen’s disposition of 6,000 shares, categorized as a non-derivative, direct ownership sale executed through regular market transactions.