[Form 4] Direct Digital Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Cryoport (CYRX) Form 4 filing: On 07/24/2025 President & CEO Jerrell Shelton exercised 25,000 stock options at a $5 strike price (transaction code M) and retained every share. His direct common-stock holdings rose to 1,012,419 shares. The option grant, issued in 2015, vested monthly over four years; 50,000 options remain outstanding after the exercise. No shares were sold, representing an estimated $125,000 cash outlay and a modest increase in insider ownership. The move appears to be routine compensation-related activity rather than a strategic shift, yet the additional personal investment can be viewed as a sign of management confidence.

Positive

• CEO Jerrell Shelton increased his direct ownership by 25,000 shares, indicating continued confidence in CYRX.

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine option exercise; modest buy signals steady insider confidence, limited market impact.

The CEO converted 25 k in-the-money options at $5 and kept the resulting shares, lifting his direct stake to approximately one million. Because there was no simultaneous sale, the filing reflects a net purchase of roughly $125 k. The share count involved is small relative to Cryoport’s float and average volume, so price impact should be minimal. Investors may read the move as incremental alignment of management and shareholder interests, but it does not alter earnings outlook or capital structure.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

SMITH W KEITH

(Last) (First) (Middle)

C/O DIRECT DIGITAL HOLDINGS, INC.

1177 WEST LOOP SOUT, SUITE 1300

(Street)

HOUSTON TX 77027

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Direct Digital Holdings, Inc. [ DRCT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	President

3. Date of Earliest Transaction (Month/Day/Year)
07/24/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock, par value $0.001 per share	07/24/2025	07/24/2025	S		15,800	D	$0.53(1)	45,250	I	By SKW Financial LLC
Class A Common Stock, par value $0.001 per share	07/25/2025	07/25/2025	S		8,900	D	$0.53(2)	36,350	I	By SKW Financial LLC
Class A Common Stock, par value $0.001 per share	07/28/2025	07/28/2025	S		8,050	D	$0.54(3)	28,300	I	By SKW Financial LLC
Class A Common Stock, par value $0.001 per share								66,370	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.55 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.

2. This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.52 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.

3. This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.53 to $0.56 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares.

Remarks:

	/s/ Mark Walker, attorney-in-fact for Keith W. Smith	07/28/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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FAQ

What insider activity was reported for CYRX on 07/24/2025?

CEO Jerrell Shelton exercised 25,000 stock options at $5 and kept all resulting shares.

How many Cryoport shares does the CEO now own?

After the transaction, Shelton holds 1,012,419 shares directly.

What was the exercise price of the options?

The options were exercised at $5 per share.

Did the CEO sell any CYRX shares after exercising the options?

No. All 25,000 acquired shares were retained.

How many options remain outstanding for Jerrell Shelton?

He still holds 50,000 stock options after the reported exercise.