[144] Viant Technology Inc. SEC Filing

Rhea-AI Filing Summary

Viant Technology Inc. (DSP) Form 144 summary: An insider filed a notice to sell 9,500 shares of Class A common stock, with an aggregate market value of $97,945, through Morgan Stanley Smith Barney on or about 09/11/2025 on the NASDAQ. The shares were acquired as restricted stock units awarded under the companys incentive award plan on 09/10/2025 and were paid as compensation with a payment date shown as 03/15/2024. The filer also reported a prior sale on 06/13/2025 of 8,960 shares for $117,177.09. The notice includes the standard representation that the seller is not aware of any undisclosed material adverse information about the issuer.

Positive

• Full compliance with Rule 144 disclosure requirements including broker, share counts, acquisition details, and prior three-month sale information
• Transparency: acquisition source is clearly identified as restricted stock units under the incentive award plan

Negative

• Insider liquidity events noted: planned sale of 9,500 shares and a prior sale of 8,960 shares, which could modestly increase circulating supply

Insights

Securities Analyst

TL;DR: Routine insider sale of RSU-derived shares disclosed; transaction appears procedural and compliant with Rule 144 requirements.

This Form 144 documents a planned sale of 9,500 Class A shares by a person for whose account the securities will be sold, executed through Morgan Stanley Smith Barney on NASDAQ. The shares originated from restricted stock units awarded under an incentive plan, indicating the sale is of compensation-related equity rather than a secondary market purchase. A recent prior sale of 8,960 shares for $117,177.09 is disclosed, demonstrating recent insider liquidity events. From a market impact perspective, the filing provides transparency required under Rule 144 but, standing alone, does not convey material operational or financial changes at the issuer.

Corporate Governance Expert

TL;DR: Disclosure aligns with governance and securities rules; signature attests no undisclosed material information.

The Form 144 contains the necessary details: number of shares, aggregate market value, broker details, acquisition date and nature (RSUs), and prior sale within the last three months. The filers certification regarding the absence of undisclosed material adverse information is included, as required. The filing documents compliance with reporting obligations for officer/affiliate sales; it does not, by itself, indicate governance or control changes.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Morgan Stanley Smith Barney One New York Plaza, 8th Floor New York NY 10004	9500	97945	16254640	09/11/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	09/10/2025	Restricted stock units awarded under incentive award plan	Issuer			9500	03/15/2024	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Christopher Vanderhook 2722 Michelson Drive Suite 100 Irvine CA 92612	Common Stock	06/13/2025	8960	117177.09

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did the Form 144 filed for Viant Technology Inc. (DSP) disclose?

The form discloses a proposed sale of 9,500 Class A shares with an aggregate market value of $97,945 to be executed on or about 09/11/2025 through Morgan Stanley Smith Barney on NASDAQ.

How were the shares being sold acquired for the DSP Form 144 filing?

The shares were acquired as restricted stock units awarded under an incentive award plan on 09/10/2025 and paid as compensation (payment date shown as 03/15/2024).

Did the filer report any sales of Viant Technology stock in the past three months?

Yes. The filing reports a prior sale on 06/13/2025 of 8,960 shares for gross proceeds of $117,177.09.

Through which broker will the planned DSP sale be executed?

The planned sale lists Morgan Stanley Smith Barney, One New York Plaza, 8th Floor, New York, NY as the broker of record.

Does the Form 144 include any statements about undisclosed material information?

Yes. The filer signs a representation that they do not know of any material adverse information about the issuer that has not been publicly disclosed.