Viant Technology (DSP) CEO-linked LLC converts units and sells 12,080 shares
Rhea-AI Filing Summary
Viant Technology Inc. insider activity shows transactions by Capital V LLC, an entity associated with CEO and Chairman Timothy Vanderhook, involving both conversions and sales of shares. Capital V LLC exercised 12,500 Class B Units of Viant Technology LLC into 12,500 shares of Class A common stock, with a corresponding 12,500 shares of Class B common stock cancelled for no consideration. Following these exercises and cancellations, Capital V LLC sold a total of 12,080 shares of Class A common stock in open-market transactions at weighted average prices around the low-$9 range, executed over multiple trades. These sales were carried out under a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025. Vanderhook is reported to hold a one-third interest in Capital V LLC and is therefore treated as having an indirect pecuniary interest in a portion of these holdings.
Positive
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Insights
Pre-planned entity-level trades, mixing conversions with modest net sales.
The activity centers on Capital V LLC, which converted 12,500 Class B Units into 12,500 Class A shares of Viant Technology Inc., while cancelling the same number of Class B common shares. This reflects a shift in capital structure rather than new cash investment.
Capital V LLC then sold 12,080 Class A shares in open-market transactions at weighted average prices in the low
Timothy Vanderhook is described as holding a one-third interest in Capital V LLC, giving him an indirect pecuniary interest in a portion of these holdings. Overall, this is a routine blend of derivative exercises, class conversions, and modest net share sales at the LLC level, without additional context on broader ownership levels or company performance.