Viant Technology (DSP) CEO-linked LLC converts units and sells 12,080 shares
Rhea-AI Filing Summary
Viant Technology Inc. insider activity shows transactions by Capital V LLC, an entity associated with CEO and Chairman Timothy Vanderhook, involving both conversions and sales of shares. Capital V LLC exercised 12,500 Class B Units of Viant Technology LLC into 12,500 shares of Class A common stock, with a corresponding 12,500 shares of Class B common stock cancelled for no consideration. Following these exercises and cancellations, Capital V LLC sold a total of 12,080 shares of Class A common stock in open-market transactions at weighted average prices around the low-$9 range, executed over multiple trades. These sales were carried out under a Rule 10b5-1 trading plan adopted by Capital V LLC on March 18, 2025 and amended on September 17, 2025. Vanderhook is reported to hold a one-third interest in Capital V LLC and is therefore treated as having an indirect pecuniary interest in a portion of these holdings.
Positive
- None.
Negative
- None.
Insights
Pre-planned entity-level trades, mixing conversions with modest net sales.
The activity centers on Capital V LLC, which converted 12,500 Class B Units into 12,500 Class A shares of Viant Technology Inc., while cancelling the same number of Class B common shares. This reflects a shift in capital structure rather than new cash investment.
Capital V LLC then sold 12,080 Class A shares in open-market transactions at weighted average prices in the low $9 range. Footnotes state these trades occurred under a Rule 10b5‑1 plan adopted on March 18, 2025 and amended on September 17, 2025, indicating a pre-arranged trading framework instead of discretionary, opportunistic selling.
Timothy Vanderhook is described as holding a one-third interest in Capital V LLC, giving him an indirect pecuniary interest in a portion of these holdings. Overall, this is a routine blend of derivative exercises, class conversions, and modest net share sales at the LLC level, without additional context on broader ownership levels or company performance.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 3,279 | $9.1718 | $30K |
| Sale | Class A Common Stock | 4,722 | $9.1853 | $43K |
| Exercise | Class B Units | 12,500 | $0.00 | -- |
| Exercise | Class A Common Stock | 12,500 | $0.00 | -- |
| Disposition | Class B Common Stock | 12,500 | $0.00 | -- |
| Sale | Class A Common Stock | 4,079 | $9.2645 | $38K |
Footnotes (1)
- The Class B Units of Viant Technology LLC ("Class B Units") are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled. The Reporting Person holds a one-third interest in Capital V LLC and may therefore be deemed to have an indirect pecuniary interest in one-third of Capital V LLC's total holdings. Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by Capital V LLC of an equal number of Class B Units for Class A common stock. Shares sold pursuant to a 10b5-1 plan adopted by Capital V LLC on March 18, 2025, as amended on September 17, 2025. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 12,237 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $9.17 to $9.56. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 14,167 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $9.03 to $9.39. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price, based on the Reporting Person's pro rata portion of a total of 9,836 shares of Class A Common Stock sold on behalf of Capital V LLC. These shares were sold in multiple transactions at prices ranging from $9.02 to $9.295. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.