EA CEO Andrew Wilson sells 5,000 shares under 10b5-1 plan

Electronic Arts Inc. (EA) – Form 4 insider transaction Reporting person: Andrew Wilson, Chairman & CEO and Director.

Rhea-AI Filing Summary

Electronic Arts Inc. (EA) – Form 4 insider transaction

• Reporting person: Andrew Wilson, Chairman & CEO and Director.
• Date: 21 Jul 2025.
• Type of transaction: Open-market sales executed under a pre-arranged Rule 10b5-1 plan adopted 6 Aug 2024.
• Securities sold: 5,000 common shares across four trades at weighted-average prices of $150.64, $151.60, $152.81 and $153.38.
• Proceeds: ≈ $759 k.
• Ownership after sale: 57,393 shares held by the Wilson Family 2015 Trust (indirect) plus 41,045 shares held in a separate trust for descendants, for a total indirect holding of 98,438 shares.

The transactions reduce the trust’s stake by roughly 5 % but leave Wilson with a substantial indirect position. No derivative security activity was reported.

Positive

• Pre-arranged Rule 10b5-1 plan reduces concerns about opportunistic selling and insider intent.
• CEO retains ~98k shares, indicating continued alignment with shareholder interests.

Negative

• Insider selling by the CEO can be perceived as a bearish signal, even though the size is small.

Insights

Securities Analyst

TL;DR: Small 5k-share CEO sale via 10b5-1 plan; negligible impact on EA valuation.

The sale represents <0.03 % of EA’s ~275 m shares outstanding and only ~5 % of Wilson’s trust holdings. Because the trades were executed under a pre-established 10b5-1 plan, signalling risk is muted; however, some investors may still view insider selling as modestly negative. Overall, transaction size is immaterial to liquidity or governance and does not alter the investment thesis.

Insider Trade Summary

Net Seller: 5,000 shares

Net Sell 6 txns

Insider Wilson Andrew

Role Chairman & CEO

Sold 5,000 shs ($761K)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,151	$150.639	$173K
Sale	Common Stock	839	$151.5997	$127K
Sale	Common Stock	2,100	$152.8066	$321K
Sale	Common Stock	910	$153.3784	$140K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 57,393 shares (Indirect, By Family Trust); Common Stock — 82,090 shares (Indirect, By Trust)

Footnotes (7)

1. F1. This sale was effected pursuant to a 10b5-1 trading plan established by Mr. Wilson and the Wilson Family Trust on August 6, 2024.
2. F2. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $150.07 to $151.01. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.
3. F3. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $151.15 to $152.02. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.
4. F4. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $152.22 to $153.07. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.
5. F5. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $153.27 to $153.57. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.
6. F6. Shares are held by the Wilson Family 2015 Trust. Mr. Wilson has investment control over, and pecuniary interest in, all shares held by the Wilson Family 2015 Trust.
7. F7. Shares are held in trust for the benefit of Mr. Wilson's descendants. Mr. Wilson maintains investment control over the shares held in this trust.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many EA shares did CEO Andrew Wilson sell on 21 July 2025?

He disposed of 5,000 common shares in four separate trades.

At what prices were the EA shares sold?

Weighted averages ranged from $150.64 to $153.38 per share.

Was the sale part of a 10b5-1 trading plan?

Yes. The plan was adopted on 6 Aug 2024 for the Wilson Family Trust.

How many EA shares does Andrew Wilson still beneficially own after the sale?

He indirectly holds 98,438 shares through two trusts.

Does this Form 4 report any option exercises or derivative transactions?

No. No derivative security activity was reported in Table II.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/21/2025 - 08:22 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Wilson Andrew

(Last) (First) (Middle)

209 REDWOOD SHORES PARKWAY

(Street)

REDWOOD CITY CA 94065

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman & CEO

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/21/2025		S		1,151(1)	D	$150.639(2)	61,242	I	By Family Trust
Common Stock	07/21/2025		S		839(1)	D	$151.5997(3)	60,403	I	By Family Trust
Common Stock	07/21/2025		S		2,100(1)	D	$152.8066(4)	58,303	I	By Family Trust
Common Stock	07/21/2025		S		910(1)	D	$153.3784(5)	57,393(6)	I	By Family Trust
Common Stock								41,045(7)	I	By Trust
Common Stock								41,045(7)	I	By Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was effected pursuant to a 10b5-1 trading plan established by Mr. Wilson and the Wilson Family Trust on August 6, 2024.

2. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $150.07 to $151.01. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

3. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $151.15 to $152.02. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

4. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $152.22 to $153.07. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

5. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $153.27 to $153.57. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

6. Shares are held by the Wilson Family 2015 Trust. Mr. Wilson has investment control over, and pecuniary interest in, all shares held by the Wilson Family 2015 Trust.

7. Shares are held in trust for the benefit of Mr. Wilson's descendants. Mr. Wilson maintains investment control over the shares held in this trust.

	/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Andrew Wilson	07/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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