Electronic Arts Inc. (NASDAQ: EA) CPO’s family trust sells 1,200 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Electronic Arts Inc. Chief People Officer Vijayanthimala Singh reported open-market sales of company common stock on July 15, 2026 through the Singh-Force Family Trust under a pre-arranged 10b5-1 trading plan established on May 28, 2025. The trust sold 600 shares at $207.2883 per share and 600 shares at $206.6799 per share, each at weighted average prices with underlying trades in ranges of $206.23–$207.17 and $207.26–$207.32. After these transactions, Ms. Singh holds 19,130 shares directly and the Singh-Force Family Trust holds 25,760 shares indirectly, over which she has investment control and pecuniary interest.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,200 shares ($248,381)
Net Sell
3 txns
Insider
Singh Vijayanthimala
Role
Chief People Officer
Sold
1,200 shs ($248K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 600 | $206.6799 | $124K |
| Sale | Common Stock | 600 | $207.2883 | $124K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 25,760 shares (Indirect, By Family Trust);
Common Stock — 19,130 shares (Direct)
Footnotes (1)
- This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 28, 2025. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $206.23 to $207.17. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $207.26 to $207.32. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
Key Figures
Total shares sold: 1,200 shares
Sale price (block 1): $207.2883 per share
Sale price (block 2): $206.6799 per share
+5 more
8 metrics
Total shares sold
1,200 shares
Open-market sales of common stock on July 15, 2026 by Singh-Force Family Trust
Sale price (block 1)
$207.2883 per share
Weighted average price for 600 shares of common stock sold
Sale price (block 2)
$206.6799 per share
Weighted average price for second 600-share sale of common stock
Direct holdings after transactions
19,130 shares
Shares of Electronic Arts common stock held directly by Ms. Singh
Indirect holdings after transactions
25,760 shares
Shares held by the Singh-Force Family Trust with Ms. Singh’s pecuniary interest
10b5-1 plan date
May 28, 2025
Date the 10b5-1 trading plan governing these sales was established
Lower trade price range
$206.23–$207.17
Range of actual sale prices for one set of trades, reported as weighted average
Higher trade price range
$207.26–$207.32
Range of actual sale prices for another set of trades, reported as weighted average
Key Terms
10b5-1 trading plan, weighted average sale price, pecuniary interest, Family Trust
4 terms
10b5-1 trading plan regulatory
"This sale was effected pursuant to a 10b5-1 trading plan established"
A 10b5-1 trading plan is a pre-arranged strategy that allows company insiders to buy or sell company stock at set times, regardless of their current knowledge about the company's situation. It acts like a scheduled appointment for trading, helping prevent the appearance of impropriety or insider trading. This plan provides a way for insiders to sell or buy shares in a controlled, transparent manner, offering reassurance to investors about fair trading practices.
weighted average sale price financial
"Weighted average sale price for common stock sold."
pecuniary interest financial
"Ms. Singh has investment control over, and pecuniary interest in, all shares"
Family Trust financial
"Shares are held by the Singh-Force Family Trust."
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did Vijayanthimala Singh report for ELECTRONIC ARTS INC. (EA)?
Vijayanthimala Singh reported open-market sales of 1,200 common shares of Electronic Arts Inc. on July 15, 2026, executed through the Singh-Force Family Trust under a pre-arranged 10b5-1 trading plan established on May 28, 2025.
What are Vijayanthimala Singh’s remaining holdings in EA after these sales?
After the reported transactions, Vijayanthimala Singh holds 19,130 EA shares directly. The Singh-Force Family Trust, over which she has investment control and pecuniary interest, holds an additional 25,760 EA shares indirectly on her behalf.