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EA Insider Purchase: Eric Kelly Acquires Shares via ESPP

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Eric Kelly, Chief Accounting Officer at Electronic Arts Inc. (EA), purchased shares under the companys 2000 Employee Stock Purchase Plan. The Form 4 reports a transaction dated 08/15/2025 showing an acquisition (code J) at a price of $109.0975 per share. The filing states the purchase was made under the ESPP and that, following the reported transaction, Mr. Kelly directly beneficially owns 10,591 shares. The Form 4 was signed by an attorney-in-fact on 08/18/2025.

Positive

  • Timely disclosure of the insider purchase filed and signed on 08/18/2025
  • Officer participation in the Electronic Arts 2000 Employee Stock Purchase Plan, showing alignment with long-term equity ownership

Negative

  • None.

Insights

TL;DR: Insider participation via ESPP shows routine executive share accumulation, not a material corporate event.

The transaction is a disclosed ESPP purchase by a named officer, indicating continued participation in company equity compensation. The amount acquired is reported with a per-share price of $109.0975 and results in 10,591 shares beneficially owned by the reporting person. This type of filing is normal for officers and does not, by itself, change company financials or signal a material corporate development.

TL;DR: Filing reflects standard insider compliance and timely disclosure under Section 16.

The Form 4 documents an ESPP purchase and is signed by an attorney-in-fact, consistent with delegated filing practices. The report includes the transaction date, acquisition code, price, and post-transaction beneficial ownership, meeting disclosure norms. There are no indications of unusual transfer, option exercise, or disposition activity in this filing.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kelly Eric Charles

(Last) (First) (Middle)
209 REDWOOD SHORES PARKWAY

(Street)
REDWOOD CITY CA 94065

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/15/2025 J V 47(1) A $109.0975 10,591 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Shares of common stock acquired under the Electronic Arts 2000 Employee Stock Purchase Plan on August 15, 2025.
/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Eric Kelly 08/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EA insider Eric Kelly report on Form 4?

The Form 4 reports an acquisition of Electronic Arts common stock under the 2000 Employee Stock Purchase Plan on 08/15/2025.

How many EA shares does Eric Kelly beneficially own after the transaction?

The filing reports 10,591 shares beneficially owned following the reported transaction.

What was the purchase price per share in the reported EA transaction?

The reported price per share for the acquisition is $109.0975.

What transaction code is listed on the Form 4 for this EA purchase?

The Form 4 lists transaction code J, indicating an acquisition reported on the form.

Who signed the Form 4 for Eric Kelly and when?

The form was signed by Deborah Berenjfoorosh, Attorney-in-Fact for Eric Kelly on 08/18/2025.
Electronic Arts Inc

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50.50B
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Electronic Gaming & Multimedia
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United States
REDWOOD CITY