[Form 4] Electronic Arts Inc Insider Trading Activity

Rhea-AI Filing Summary

Electronic Arts Inc. (EA) Form 4 filing: President of EA Entertainment, Laura Miele, executed pre-planned (Rule 10b5-1) sales of EA common stock on 08/01/2025.

The insider sold a total of 2,500 shares in four tranches: 200 @ $151.835, 344 @ $153.2459, 700 @ $155.0543 and 1,256 @ $156.9357 (weighted-average prices; exact ranges provided). Estimated aggregate proceeds equal roughly $392 k.

Following the transactions, Miele’s direct ownership declined from 60,592 to 58,092 shares. The filing notes all sales were made under a 10b5-1 trading plan adopted 08/02/2024, reducing the likelihood of information-based timing.

Positive

• Sales executed under a 10b5-1 plan, suggesting the timing was not driven by non-public information and limiting negative signaling.
• Executive retains 58,092 shares, indicating continued alignment with shareholder interests.

Negative

• Insider selling by a senior executive can be perceived as a mildly bearish sentiment, even if pre-planned.
• The filing reports no offsetting purchases, which may concern investors looking for insider confidence signals.

Insights

Securities Analyst

TL;DR: Modest 10b5-1 insider sale; neutral signal, minimal ownership impact.

Miele sold 2,500 shares (~4.1 % of her holdings) for roughly $392 k, leaving 58 k shares outstanding. Because the trades were executed under a pre-arranged 10b5-1 plan and represent a small fraction of ownership, the action is usually viewed as routine portfolio diversification rather than a bearish stance on EA fundamentals. No derivative activity or additional insider participation was disclosed, and no change in executive status is indicated. Overall market impact should be negligible.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Miele Laura

(Last) (First) (Middle)

209 REDWOOD SHORES PARKWAY

(Street)

REDWOOD CITY CA 94065

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President of EA Entertainment

3. Date of Earliest Transaction (Month/Day/Year)
08/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/01/2025		S		200(1)	D	$151.835(2)	60,392	D
Common Stock	08/01/2025		S		344(1)	D	$153.2459(3)	60,048	D
Common Stock	08/01/2025		S		700(1)	D	$155.0543(4)	59,348	D
Common Stock	08/01/2025		S		1,256(1)	D	$156.9357(5)	58,092	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Miele on August 2, 2024.

2. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $151.71 to $151.96. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

3. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $153.10 to $153.48. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

4. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $154.61 to $155.49. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

5. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $156.40 to $157.28. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

	/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Laura Miele	08/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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FAQ

How many EA shares did Laura Miele sell on 08/01/2025?

A total of 2,500 common shares were sold in four separate transactions.

At what prices were the EA shares sold?

Weighted-average prices ranged from $151.835 to $156.9357, with detailed price ranges disclosed in the filing.

Does the sale reduce Laura Miele's ownership significantly?

Post-sale, she still holds 58,092 shares, only a ~4 % reduction from her prior stake.

Was the transaction part of a 10b5-1 trading plan?

Yes. The filing states the sales were executed under a 10b5-1 plan adopted on 08/02/2024.

Are any derivative securities involved in this Form 4?

No derivative transactions were reported; only common stock sales appear in Table I.

What is the potential market impact of this insider sale?

Given its small size and pre-planned nature, analysts view the impact as neutral to minimal.