Electronic Arts (EA) executive sells 2,500 shares under Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Electronic Arts Inc. reported that Laura Miele, President of EA Entertainment, executed an open-market sale of 2,500 shares of common stock on May 15, 2026 at a weighted average price of $200.5374 per share. The sale was carried out under a pre-established Rule 10b5-1 trading plan. Following this transaction, she directly holds 40,843 shares of Electronic Arts common stock.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 2,500 shares ($501,344)
Net Sell
1 txn
Insider
Miele Laura
Role
President of EA Entertainment
Sold
2,500 shs ($501K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2,500 | $200.5374 | $501K |
Holdings After Transaction:
Common Stock — 40,843 shares (Direct, null)
Footnotes (1)
- This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Miele on August 8, 2025. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $200.18 to $200.85. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.
Key Figures
Shares sold: 2,500 shares
Weighted average sale price: $200.5374 per share
Post-sale holdings: 40,843 shares
+2 more
5 metrics
Shares sold
2,500 shares
Common Stock sold on May 15, 2026
Weighted average sale price
$200.5374 per share
Open-market sale of EA common stock
Post-sale holdings
40,843 shares
Shares beneficially owned after transaction
Sale price range
$200.18 to $200.85
Range of individual trade prices in the sale
Transaction date
May 15, 2026
Date of open-market sale reported on Form 4
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, open-market sale, beneficially owned
4 terms
Rule 10b5-1 trading plan regulatory
"This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Miele"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"Weighted average sale price for common stock sold"
open-market sale financial
"transaction_action: "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
beneficially owned regulatory
"total_shares_following_transaction: "40843.0000""
Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.
FAQ
What insider transaction did EA report for Laura Miele?
Electronic Arts reported that Laura Miele sold 2,500 shares of common stock in an open-market transaction. The sale occurred on May 15, 2026 at a weighted average price of $200.5374 per share under an existing Rule 10b5-1 trading plan.
Was Laura Miele’s EA stock sale under a Rule 10b5-1 trading plan?
Yes. The Form 4 states the sale was effected under a Rule 10b5-1 trading plan established by Laura Miele on August 8, 2025. Such plans pre-schedule trades, making the timing more routine and less discretionary.
What does the price range mean in Laura Miele’s EA stock sale?
The filing reports a weighted average sale price of $200.5374 per share, with individual trades executed between $200.18 and $200.85. Electronic Arts undertakes to provide detailed trade prices and share amounts at each price level upon request.