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  4. [Form 4] Electronic Arts Inc Insider Trading Activity

Electronic Arts CPO Reports Planned Sale; Holds 35,931 Shares Indirectly

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vijayanthimala Singh, Chief People Officer of Electronic Arts Inc. (EA), reported the sale of 1,200 shares of EA common stock on 08/27/2025 at a price of $172.26 per share. After the sale, Ms. Singh beneficially owns 35,931 shares indirectly through the Singh-Force Family Trust, over which she has investment control and a pecuniary interest. The filing indicates the sale was executed pursuant to a 10b5-1 trading plan established on May 29, 2024. The form is a routine Section 16 disclosure reporting a planned transaction and the resulting indirect ownership stake.

Positive

  • Transaction executed under a 10b5-1 plan, indicating it was pre-planned and reduces appearance of opportunistic trading
  • Clear disclosure of indirect ownership (35,931 shares held by the Singh-Force Family Trust) and investment control

Negative

  • Disposition of insider shares (1,200 shares sold) reducing insider holdings
  • Form shows insider sale which some investors may view negatively despite being planned

Insights

TL;DR: Insider sold 1,200 shares under a pre-established 10b5-1 plan; remaining stake is 35,931 shares held indirectly.

The transaction is a straightforward Form 4 disclosure showing a dispositional trade under a documented trading plan. The sale price and quantity are explicitly reported and the filer confirms indirect ownership via a family trust with investment control. There are no derivatives or other transactions reported. On its face, this is a routine, pre-planned insider sale with clear disclosure of beneficial ownership.

TL;DR: Sale executed under a 10b5-1 plan; filing discloses indirect ownership and investment control via family trust.

The Form 4 contains the necessary elements for governance transparency: reporting person, relationship to issuer, transaction details, and an explanation noting the 10b5-1 plan and trust holdings. This satisfies Section 16 reporting requirements and documents that the transaction was part of a pre-existing plan rather than an ad hoc trade. No other governance issues or additional transactions are disclosed.

Insider Singh Vijayanthimala
Role Chief People Officer
Sold 1,200 shs ($207K)
Type Security Shares Price Value
Sale Common Stock 1,200 $172.26 $207K
Holdings After Transaction: Common Stock — 35,931 shares (Indirect, By Family Trust)
Footnotes (1)
  1. This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 29, 2024. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Singh Vijayanthimala
(Last) (First) (Middle)
209 REDWOOD SHORES PARKWAY
(Street)
REDWOOD CITY CA 94065
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief People Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/27/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/27/2025 S 1,200(1) D $172.26 35,931(2) I By Family Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Singh and the Singh-Force Family Trust on May 29, 2024.
2. Shares are held by the Singh-Force Family Trust. Ms. Singh has investment control over, and pecuniary interest in, all shares held by the Singh-Force Family Trust.
/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Vijayanthimala Singh 08/27/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Vijayanthimala Singh disclose on the Form 4 for EA?

The filing reports the sale of 1,200 EA shares on 08/27/2025 at $172.26 per share and shows 35,931 shares beneficially owned indirectly via the Singh-Force Family Trust.

Was the sale by the EA insider part of a 10b5-1 trading plan?

Yes. The Form 4 states the sale was effected pursuant to a 10b5-1 trading plan established on May 29, 2024.

What is the reporting person's role at EA listed on the Form 4?

The reporting person, Vijayanthimala Singh, is listed as Chief People Officer of Electronic Arts.

How many EA shares does Ms. Singh beneficially own after the reported transaction?

She beneficially owns 35,931 shares following the reported transaction, held indirectly by the Singh-Force Family Trust.

Who signed the Form 4 on behalf of the reporting person?

The form was signed by Deborah Berenjfoorosh, Attorney-in-Fact for Vijayanthimala Singh on 08/27/2025.