[Form 4] Electronic Arts Inc Insider Trading Activity

Rhea-AI Filing Summary

Electronic Arts Inc. (EA) Form 4 filing dated 07/03/2025 details insider selling by Laura Miele, President of EA Entertainment.

On 07/01/2025 Ms. Miele sold a total of 2,500 common shares in two open-market transactions executed under a pre-arranged Rule 10b5-1 trading plan adopted on 08/02/2024. The first block comprised 2,147 shares at a weighted-average price of $159.37 (range $158.99-$159.86); the second block comprised 353 shares at a weighted-average price of $160.26 (range $160.05-$160.47).

After the sales Ms. Miele’s direct beneficial ownership declined from 63,092 to 60,592 shares, a reduction of roughly 4.0 %. No derivative securities were reported.

The filing signals modest profit-taking rather than a strategic shift, given that the executive retains a sizable equity stake. Because the sales were carried out under a 10b5-1 plan, they are considered scheduled and less likely to indicate short-term sentiment.

Positive

• Sales executed under a Rule 10b5-1 plan, indicating pre-arranged, compliance-oriented trading and reducing concern over timing motives.

Negative

• Insider selling by a senior executive can be interpreted as a mildly bearish signal, although the amount is small relative to holdings.

Insights

Equity Analyst

TL;DR: Executive sold 2,500 EA shares (~$0.4 M) via 10b5-1, minor ownership change, limited fundamental impact.

The reported transactions total roughly $399k in proceeds—immaterial versus EA’s $35 B market cap and Ms. Miele’s remaining 60.6 k shares. Because the sales were executed under a 10b5-1 plan, they do not necessarily reflect discretionary timing, limiting negative signalling value. Insider activity bears monitoring, yet the modest scale and structured nature suggest negligible effect on valuation or near-term stock performance.

Corporate Governance Specialist

TL;DR: Routine, pre-planned insider sale; governance risk minimal.

Use of an established 10b5-1 plan aligns with best-practice governance and reduces potential for allegations of opportunistic trading. The remaining stake indicates continued alignment with shareholder interests. From a governance perspective the event is neutral; no red flags such as abrupt leadership change or sizeable disposition appear.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Miele Laura

(Last) (First) (Middle)

209 REDWOOD SHORES PARKWAY

(Street)

REDWOOD CITY CA 94065

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ELECTRONIC ARTS INC. [ EA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President of EA Entertainment

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2025		S		2,147(1)	D	$159.3724(2)	60,945	D
Common Stock	07/01/2025		S		353(1)	D	$160.2588(3)	60,592	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was effected pursuant to a 10b5-1 trading plan established by Ms. Miele on August 2, 2024.

2. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $158.99 to $159.86. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

3. Weighted average sale price for common stock sold. Actual sales price for shares sold ranged from $160.05 to $160.47. Electronic Arts Inc. undertakes to provide to the staff of the S.E.C. or a security holder full information regarding the number of shares purchased or sold at each separate price.

	/s/ Deborah Berenjfoorosh, Attorney-in-Fact For: Laura Miele	07/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many EA shares did President Laura Miele sell?

She sold 2,500 common shares on 07/01/2025.

What was the average sale price of the EA shares?

Weighted-average prices were $159.37 for 2,147 shares and $160.26 for 353 shares.

What is Laura Miele’s remaining stake in Electronic Arts?

Post-transaction she directly owns 60,592 EA shares.

Was the sale part of a 10b5-1 trading plan?

Yes. The Form 4 states the sale was made under a Rule 10b5-1 plan adopted on 08/02/2024.

Does this insider sale materially affect EA’s outlook?

Given the small volume relative to EA’s market cap and the planned nature of the trade, fundamental impact is minimal.