STOCK TITAN

[Form 4] Eventbrite, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Eventbrite, Inc. director Helen Riley reported a series of issuer dispositions on March 10, 2026 in connection with the closing of the company’s merger with Bending Spoons US Inc.

All reported entries are code D transactions. A total of 67,688 shares of Class A common stock were first disposed of to the issuer, leaving 173,577 shares, and then the remaining 173,577 shares were also disposed of, reducing her direct common stock holdings to zero at the effective time of the merger.

Six stock option grants covering 20,302, 6,852, 264,319, 10,724, 3,671 and 5,645 underlying shares, with exercise prices ranging from $8.64 to $23.00, were likewise disposed of to the issuer, leaving no remaining options reported in this filing.

According to the merger terms, each share of Class A and Class B common stock outstanding immediately prior to the effective time was converted into the right to receive $4.50 in cash, and time-based restricted stock units were cancelled for a cash amount based on the same merger consideration. Options with exercise prices above the $4.50 merger consideration were cancelled and converted into the right to receive $49,174.94 in cash, determined using a Black-Scholes model.

Positive

  • None.

Negative

  • None.

Insights

Director’s equity is cashed out mechanically as Eventbrite goes private.

The transactions show Helen Riley returning both common shares and options to Eventbrite as part of a completed merger with Bending Spoons US Inc. All entries are code D dispositions to the issuer, not open-market sales.

Her Class A common stock position moves from 241,265 shares before these entries to zero after, consistent with all shares being converted into a fixed $4.50-per-share cash right at the merger’s effective time. No derivative positions remain in the filing’s derivative summary.

The footnotes clarify that time-based restricted stock units are cancelled for cash based on the same $4.50 merger consideration, while out-of-the-money options (exercise prices above the merger price) are cancelled and converted into a fixed $49,174.94 cash amount calculated using a Black-Scholes model. This reflects standard change-of-control treatment of equity awards under a negotiated merger agreement, rather than discretionary trading by the director.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
X
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Riley Helen

(Last) (First) (Middle)
C/O EVENTBRITE, INC.
95 THIRD STREET, 2ND FLOOR

(Street)
SAN FRANCISCO CA 94103

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Eventbrite, Inc. [ EB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/10/2026 D 67,688 D (1) 173,577 D
Class A Common Stock 03/10/2026 D 173,577 D (2) 0 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $8.64 03/10/2026 D 20,302 (3) 05/20/2030 Class A Common Stock 20,302 (3) 0 D
Stock Option (Right to Buy) $12.1 03/10/2026 D 6,852 (3) 06/08/2032 Class A Common Stock 6,852 (3) 0 D
Stock Option (Right to Buy) $13.72 03/10/2026 D 264,319 (3) 07/30/2028 Class A Common Stock 264,319 (3) 0 D
Stock Option (Right to Buy) $16.76 03/10/2026 D 10,724 (3) 06/06/2029 Class A Common Stock 10,724 (3) 0 D
Stock Option (Right to Buy) $21.32 03/10/2026 D 3,671 (3) 06/08/2031 Class A Common Stock 3,671 (3) 0 D
Stock Option (Right to Buy) $23 03/10/2026 D 5,645 (3) 09/18/2028 Class A Common Stock 5,645 (3) 0 D
Explanation of Responses:
1. On March 10, 2026, pursuant to the terms of that certain Agreement and Plan of Merger (the "Merger Agreement"), dated as of December 1, 2025, by and among Eventbrite, Inc., a Delaware corporation (the "Issuer"), Bending Spoons US Inc., a Delaware corporation ("Parent") and a wholly owned subsidiary of Bending Spoons S.p.A., and Everest Merger Sub Inc., a Delaware corporation and a wholly owned subsidiary of Parent ("Merger Sub"), Merger Sub merged with and into the Issuer, with the Issuer surviving the Merger as a wholly owned subsidiary of Parent (the "Merger"). At the effective time of the Merger (the "Effective Time"), subject to the terms and conditions of the Merger Agreement, each share of Class A common stock and Class B common stock issued and outstanding immediately prior to the Effective Time (subject to certain exceptions) was converted into the right to receive $4.50 in cash, without interest and subject to applicable withholding taxes (the "Merger Consideration").
2. At the Effective Time, each time-based Issuer restricted stock unit (including deferred restricted stock units, each an "Issuer RSU") that was outstanding immediately prior to the Effective Time (whether vested or unvested) was cancelled and converted into the right to receive (without interest) an amount in cash equal to (x) the total number of shares underlying such Issuer RSU, multiplied by (y) the Merger Consideration.
3. At the Effective Time, any option to purchase shares of Class A Common Stock that was outstanding and unexercised immediately prior to the Effective Time for which the exercise price exceeded the Merger Consideration (whether vested or unvested) was cancelled and converted into the right to receive (without interest) an amount in cash equal to $49,174.94, which was determined based on a Black-Scholes model.
By: Kristin Johnston, Attorney-in-fact For: the Reporting Person 03/12/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Eventbrite

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