Corporate insider at EFX plans 37,791-share stock sale

Mark W. Begor filed a notice of proposed sale of 37,791 shares of common stock, to be sold through Fidelity Brokerage Services LLC on the NYSE on 07/24/2026.

Rhea-AI Filing Summary

Mark W. Begor filed a notice of proposed sale of 37,791 shares of common stock, to be sold through Fidelity Brokerage Services LLC on the NYSE on 07/24/2026. The filing lists an aggregate market value of $6,506,254.39 for these shares and notes total shares outstanding of 117,484,896.

The shares are planned to be acquired from the issuer on 07/24/2026 via a stock option exercise paid in cash. The filing also reports that 37,791 shares of common stock were sold previously on 04/24/2026, with gross proceeds of $6,515,210.42.

Key Figures

Planned shares to be sold: 37,791 shares Aggregate market value of planned sale: $6,506,254.39 Shares outstanding: 117,484,896 shares +4 more

7 metrics

Planned shares to be sold 37,791 shares Common stock covered by the notice of proposed sale on 07/24/2026

Aggregate market value of planned sale $6,506,254.39 Value of 37,791 shares of common stock listed in the notice

Shares outstanding 117,484,896 shares Total common shares outstanding referenced in the filing

Prior shares sold 37,791 shares Common shares sold on 04/24/2026 during the past three months

Gross proceeds from prior sale $6,515,210.42 Proceeds from 37,791 common shares sold on 04/24/2026

Proposed sale date 07/24/2026 Planned transaction date for the sale of 37,791 shares

Prior sale date 04/24/2026 Date of the previously reported sale of 37,791 shares

Key Terms

Form 144, Stock Option Exercise, Securities To Be Sold, Securities Sold During The Past 3 Months, +1 more

5 terms

Form 144 regulatory

"144: Securities Information Common | Fidelity Brokerage Services LLC"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Common | 07/24/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

Securities To Be Sold regulatory

"144: Securities To Be Sold Common | 07/24/2026"

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

aggregate market value financial

"Common | Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917 | 37791 | 6506254.39"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for EFX disclose?

The filing discloses that Mark W. Begor plans the potential sale of 37,791 shares of common stock on 07/24/2026 through Fidelity Brokerage Services LLC on the NYSE, following acquisition via stock option exercise.

How many EFX shares are planned for sale and what is their value?

The notice covers a proposed sale of 37,791 shares of common stock with an aggregate market value of $6,506,254.39. These shares are expected to be sold on 07/24/2026 through Fidelity Brokerage Services LLC.

How will the EFX shares in this Form 144 be acquired?

The 37,791 shares are indicated as being acquired from the issuer by stock option exercise on 07/24/2026, with the form specifying that the acquisition will be paid in cash before the planned sale.

Were any EFX shares sold by this insider in the past three months?

Yes. The filing reports a prior sale of 37,791 shares of common stock on 04/24/2026, generating gross proceeds of $6,515,210.42 during the three-month period preceding the new proposed sale.

How many EFX shares are outstanding according to this Form 144?

The document lists total shares outstanding of 117,484,896 common shares. This figure provides context and serves as a baseline, separate from the 37,791 shares covered by the proposed sale notice.

Through which broker and exchange will the EFX shares be sold?

The proposed sale of 37,791 shares is routed through Fidelity Brokerage Services LLC, with trading indicated on the NYSE. The planned transaction date given is 07/24/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 07/24/2026 - 04:08 PM Accepted by SEC EDGAR 07/24/2026 - 04:08 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001335111
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	EQUIFAX INC
SEC File Number	001-06605
Address of Issuer	1550 PEACHTREE ST NW ATLANTA GEORGIA 30302
Phone	4048858000
Name of Person for Whose Account the Securities are To Be Sold	Begor Mark W
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	37791	6506254.39	117484896	07/24/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/24/2026	Stock Option Exercise	Issuer			37791	07/24/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Mark W. Begor 1550 Peachtree Street N.W. Atlanta GA 30309	Common	04/24/2026	37791	6515210.42

144: Remarks and Signature

Remarks
Date of Notice	07/24/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	10/28/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Mark W. Begor
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)