Equifax (EFX) EVP Chad Borton sells 2,455 shares, retains 29,518

Rhea-AI Filing Summary

Equifax executive Chad M. Borton reported selling common stock and covering taxes through share withholding. On May 7, 2026, he completed an open-market sale of 2,455 shares of Equifax common stock at $173.89 per share. On May 6, 2026, 1,934 shares were disposed of as a tax-withholding transaction at $173.20 per share, rather than an open-market sale. After these transactions, Borton directly held 29,518 shares of Equifax common stock. According to a footnote, the sales were executed under a Rule 10b5-1 trading plan adopted by the reporting person, indicating they were pre-scheduled rather than opportunistic market timing.

Insights

Equity compensation and insider-trading analyst

Routine planned sale and tax withholding; modest relative to remaining stake.

The filing shows EVP Chad M. Borton executed an open-market sale of 2,455 shares and a separate 1,934-share tax-withholding disposition tied to equity compensation. Tax-withholding entries (code F) are mechanical and do not represent discretionary selling.

The sale was carried out under a Rule 10b5-1 trading plan, meaning it was pre-arranged, which generally reduces the signaling value of timing. Following these actions, he still directly holds 29,518 shares, suggesting the net disposition is a partial, routine portfolio and tax-management event rather than a transformational change in ownership.

Insider Trade Summary 10b5-1

Net Seller: 2,455 shares ($426,900)

Net Sell 2 txns

Insider Borton Chad M

Role EVP, Pres Workforce Solutions

Sold 2,455 shs ($427K)

Type	Security	Shares	Price	Value
Sale	Common Stock	2,455	$173.89	$427K
Tax Withholding	Common Stock	1,934	$173.20	$335K

Holdings After Transaction: Common Stock — 29,518 shares (Direct, null)

Footnotes (1)

1. Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/4/2025.

Key Figures

Open-market sale shares: 2,455 shares Open-market sale price: $173.89 per share Tax-withholding shares: 1,934 shares +3 more

6 metrics

Open-market sale shares 2,455 shares Common Stock sold on May 7, 2026

Open-market sale price $173.89 per share Price for 2,455 shares sold

Tax-withholding shares 1,934 shares Disposition on May 6, 2026 coded F

Tax-withholding price $173.20 per share Value used for 1,934-share tax disposition

Shares owned after transactions 29,518 shares Direct holdings following reported trades

Rule 10b5-1 plan Plan referenced in footnote Sales executed under pre-arranged trading plan

Key Terms

Rule 10b5-1 trading plan, tax-withholding disposition, dividend equivalent units, open-market sale

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

tax-withholding disposition financial

"transaction_action": "tax-withholding disposition""

A tax-withholding disposition is an event or transaction—such as selling or transferring securities, exercising options, or receiving compensation—that triggers a requirement to hold back part of the payment and remit it to tax authorities. It matters to investors because it reduces the cash they receive immediately and can change the timing and amount of taxable income, like a cashier taking a portion of your sale proceeds to pay taxes before you get the rest.

dividend equivalent units financial

"Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units"

Dividend equivalent units are bookkeeping credits that mirror cash dividends paid on actual shares, granted to holders of stock-based awards such as restricted stock units or deferred compensation. They matter to investors because they increase a company’s reported employee compensation cost and can lead to issuance of more shares or cash payouts over time, similar to extra pay linked to ownership that affects shareholder dilution and corporate cash flow.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Borton Chad M

(Last) (First) (Middle)

1550 PEACHTREE STREET, N.W.

(Street)

ATLANTA GEORGIA 30309

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EQUIFAX INC [ EFX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, Pres Workforce Solutions

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/06/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/06/2026		F		1,934	D	$173.2	31,973(1)	D
Common Stock	05/07/2026		S(2)		2,455	D	$173.89	29,518(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date.

2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/4/2025.

	/s/Lisa Stockard as Attorney-in-Fact	05/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Equifax (EFX) executive Chad M. Borton report?

Chad M. Borton reported two transactions in Equifax common stock: an open-market sale of 2,455 shares on May 7, 2026 and a 1,934-share tax-withholding disposition on May 6, 2026. Both involved common stock and reduced his direct holdings modestly.

At what prices did Chad M. Borton’s recent Equifax (EFX) share transactions occur?

Borton’s open-market sale of 2,455 Equifax shares was executed at $173.89 per share. The separate tax-withholding disposition of 1,934 shares occurred at $173.20 per share, reflecting the value used to satisfy related tax obligations on equity compensation.

How many Equifax (EFX) shares does Chad M. Borton hold after these Form 4 transactions?

After the reported transactions, Chad M. Borton directly holds 29,518 shares of Equifax common stock. This figure includes his remaining equity position following both the 2,455-share open-market sale and the 1,934-share tax-withholding disposition disclosed in the Form 4.

Were Chad M. Borton’s Equifax (EFX) share sales made under a Rule 10b5-1 plan?

Yes. A footnote states the sales disclosed in the Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. Such plans pre-schedule trades, so the timing reflects the prearranged plan rather than day-to-day market decisions.

What does the tax-withholding transaction in Chad M. Borton’s Equifax (EFX) Form 4 mean?

The 1,934-share transaction coded “F” is a tax-withholding disposition, where shares are delivered to cover tax obligations on equity compensation. It is not an open-market sale and typically represents administrative tax settlement rather than an active investment decision.

What type of security did Chad M. Borton trade in his Equifax (EFX) Form 4 filing?

Both transactions reported by Chad M. Borton involve Equifax common stock as the security. One entry is an open-market sale of shares, and the other is a share disposition to satisfy tax liabilities associated with equity compensation, rather than a separate market trade.