e.l.f. Beauty (NYSE: ELF) insider plans $1M Rule 144 stock sale

Rhea-AI Filing Summary

e.l.f. Beauty insider Kory Marchisotto filed to sell 12,173 shares of e.l.f. common stock under Rule 144, through Morgan Stanley Smith Barney LLC. The planned sale has an aggregate market value of $1,005,976.72, with 59,440,526 shares of common stock outstanding as a reference point. In the preceding three months, Marchisotto sold 4,352 shares for $224,258.56 on June 9, 2026 and 8,512 shares for $442,113.28 on June 4, 2026. The securities relate to restricted stock units and performance stock units granted by the issuer.

Key Figures

Shares to be sold: 12,173 shares Aggregate market value: $1,005,976.72 Shares outstanding: 59,440,526 shares +5 more

8 metrics

Shares to be sold 12,173 shares Planned Rule 144 sale of e.l.f. common stock

Aggregate market value $1,005,976.72 Value of 12,173 shares planned for sale

Shares outstanding 59,440,526 shares Outstanding e.l.f. common stock as reference in Form 144

Shares sold 06/09/2026 4,352 shares Sale of common stock for $224,258.56

Proceeds 06/09/2026 $224,258.56 Consideration for 4,352 shares sold

Shares sold 06/04/2026 8,512 shares Sale of common stock for $442,113.28

Proceeds 06/04/2026 $442,113.28 Consideration for 8,512 shares sold

Grant date of awards 03/01/2023 Restricted stock units and performance stock units from issuer

Key Terms

restricted stock units, performance stock units, aggregate market value, securities to be sold, +1 more

5 terms

restricted stock units financial

"Common | 03/01/2023 | restricted stock units and performance stock units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

performance stock units financial

"03/01/2023 | restricted stock units and performance stock units | Issuer"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

aggregate market value financial

"Common | Morgan Stanley Smith Barney LLC ... | 12173 | 1005976.72 | 59440526"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

securities to be sold regulatory

"144: Securities To Be Sold"

Securities Sold During The Past 3 Months regulatory

"144: Securities Sold During The Past 3 Months"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/04/2026 - 04:36 PM Accepted by SEC EDGAR 08/04/2026 - 04:35 PM Learn about SEC filing dates

FAQ

What does the Form 144 filing by ELF insider Kory Marchisotto disclose?

The filing discloses an intent to sell 12,173 shares of e.l.f. common stock under Rule 144, with an aggregate market value of $1,005,976.72, executed through Morgan Stanley Smith Barney LLC.

How many ELF shares is Kory Marchisotto planning to sell under Rule 144?

Kory Marchisotto plans to sell 12,173 shares of e.l.f. common stock. The filing lists an aggregate market value of $1,005,976.72 for this planned transaction and identifies the NYSE as the exchange.

What prior ELF stock sales by Kory Marchisotto are reported in the last three months?

The filing reports two prior sales: 4,352 shares for $224,258.56 on June 9, 2026 and 8,512 shares for $442,113.28 on June 4, 2026, both in e.l.f. common stock.

What is the reference share count for ELF common stock in this Form 144?

The document notes 59,440,526 shares of e.l.f. common stock outstanding. This figure serves as a reference baseline for the Rule 144 sale and not the amount being sold.

Which broker is handling Kory Marchisotto’s planned ELF stock sale?

The planned Rule 144 sale will be handled by Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York, with trading indicated on the NYSE.

What types of ELF equity awards are connected to the planned sale?

The shares relate to restricted stock units and performance stock units granted by the issuer on March 1, 2023, as identified in the securities information section of the filing.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	12173	1005976.72	59440526	08/04/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/01/2023	restricted stock units and performance stock units	Issuer			12173	03/01/2023	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
KORY MARCHISOTTO 601 12th Street, 14th Floor Oakland CA 94607	Common	06/09/2026	4352	224258.56
KORY MARCHISOTTO 601 12th Street, 14th Floor Oakland CA 94607	Common	06/04/2026	8512	442113.28

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)