ELF insider files Form 144 to sell 1,304 RSU shares valued at $175,310

Rhea-AI Filing Summary

Form 144 filed for e.l.f. Beauty, Inc. (ELF) reports a proposed sale of 1,304 common shares through Morgan Stanley Smith Barney with an aggregate market value of $175,309.76. The filing shows these shares were acquired on 06/03/2025 as restricted stock units granted by the issuer and were eligible for sale the same date. The filing lists approximately 56,734,903 shares outstanding, and the proposed sale is scheduled around 09/11/2025 on the NYSE. No other sales by the reporting person were reported in the past three months. The filer certifies no undisclosed material adverse information and includes the routine representations required by Rule 144 and Rule 10b5-1 guidance.

Insights

Securities Analyst

TL;DR: Routine insider sale of recently vested RSUs; size is immaterial relative to shares outstanding.

The filing documents a proposed disposal of 1,304 shares valued at $175,309.76, derived from restricted stock units granted by the issuer on 06/03/2025. Compared with the reported 56.7 million shares outstanding, this transaction represents a de minimis percentage of the float and is unlikely to materially affect market supply or valuation. The use of a broker (Morgan Stanley Smith Barney) and the explicit statement that no other sales occurred in the prior three months align with standard Rule 144 disclosures. Impact on investors should be neutral absent additional context.

Corporate Governance Expert

TL;DR: Disclosure meets Rule 144 formalities; transaction appears to be routine monetization of vested compensation.

The report indicates the shares were issued as RSUs by the issuer and are being sold via a broker on the NYSE. The filer affirms no undisclosed material adverse information and references Rule 10b5-1 considerations, consistent with typical insider compliance. There are no indications of atypical timing, aggregation of prior sales, or repurchase arrangements that would raise governance concerns. From a compliance and governance standpoint, this filing is standard and non-material.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	1304	175309.76	56734903	09/11/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	06/03/2025	Restricted Stock Units	Issuer			1304	06/03/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the ELF Form 144 report?

The filing reports a proposed sale of 1,304 common shares of e.l.f. Beauty (ELF) with an aggregate market value of $175,309.76, to be sold via Morgan Stanley Smith Barney on the NYSE.

When were the shares acquired that are being sold under this Form 144?

The shares were acquired on 06/03/2025 as restricted stock units (RSUs) granted by the issuer.

How large is the proposed sale relative to ELF's outstanding shares?

The filing lists 56,734,903 shares outstanding, making the proposed sale of 1,304 shares immaterial as a percentage of total outstanding shares.

Were there any other sales by the reporting person in the past three months?

The Form 144 indicates "Nothing to Report" for securities sold during the past three months by the person for whose account the securities are to be sold.

On what date is the sale approximately planned?

The approximate date of sale is listed as 09/11/2025 and the transaction is to occur on the NYSE.