ELF (NYSE) notice: insider seeks sale of 1.88M shares via Morgan Stanley

Rhea-AI Filing Summary

ELF submitted a Form 144 notice related to Common stock that lists 1,876,418.00 shares and an aggregate amount of $59,440,526, with an intended sale date of 07/01/2026. The filing also identifies 16,127 Performance Stock Units dated 04/24/2026 and 9,230 Restricted Stock Units dated 06/01/2026. The broker listed is Morgan Stanley Smith Barney LLC and the exchange noted is NYSE. This notice provides the statutory disclosure of a proposed resale under Rule 144.

Insights

Securities Counsel

Form 144 records a planned resale of Common stock under Rule 144, listing share and dollar amounts.

The filing lists 1,876,418.00 shares and an aggregate amount of $59,440,526, with an intended sale date of 07/01/2026. It names Morgan Stanley Smith Barney LLC as broker-dealer and references the NYSE.

Timing, settlement mechanics, and whether sales are immediate or staged are not detailed in the excerpt; subsequent transaction reports or confirmations will show actual dispositions.

Key Figures

Shares listed: 1,876,418.00 shares Aggregate amount: $59,440,526 Performance Stock Units: 16,127 units +2 more

5 metrics

Shares listed 1,876,418.00 shares Form 144 resale notice

Aggregate amount <money>$59,440,526</money> Form 144 aggregate value listed

Performance Stock Units 16,127 units dated <date>04/24/2026</date>

Restricted Stock Units 9,230 units dated <date>06/01/2026</date>

Intended sale date 07/01/2026 date listed on Form 144

Key Terms

Form 144, Performance Stock Units, Restricted Stock Units

3 terms

Form 144 regulatory

"submitted a Form 144 notice related to Common stock"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Performance Stock Units financial

"Performance Stock Units dated 04/24/2026 16,127"

Performance stock units are a type of company award that grants employees shares of stock only if certain performance goals are met. They motivate employees to work toward specific company achievements, aligning their interests with those of shareholders. For investors, they can influence a company's future stock supply and reflect management’s confidence in reaching key targets.

Restricted Stock Units financial

"Restricted Stock Units dated 06/01/2026 9,230"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

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Available on EDGAR 07/01/2026 - 04:38 PM Accepted by SEC EDGAR 07/01/2026 - 04:36 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	25357	1876418.00	59440526	07/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/24/2026	Performance Stock Units	Issuer			16127	04/24/2026	N/A
Common	06/01/2026	Restricted Stock Units	Issuer			9230	06/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does ELF's Form 144 disclose?

It discloses a proposed resale of Common stock totaling 1,876,418.00 shares and $59,440,526 aggregate value. The notice lists broker-dealer Morgan Stanley Smith Barney LLC and an intended sale date of 07/01/2026.

Which securities are identified on the ELF Form 144?

The filing identifies Performance Stock Units of 16,127 dated 04/24/2026 and Restricted Stock Units of 9,230 dated 06/01/2026. These units are listed alongside the Common stock resale notice.

Who is the broker and where are the shares listed?

The filing names Morgan Stanley Smith Barney LLC as the broker-dealer. The Common stock is listed on the NYSE, and the form indicates an intended sale date of 07/01/2026.

Does Form 144 confirm the shares were sold?

No; Form 144 provides notice of a proposed sale under Rule 144 rather than confirmation of a completed trade. Actual sales and settlement will appear in subsequent transaction reports or broker confirmations.