e.l.f. Beauty: Tarang Amin proposes $4.75M stock sale

Morgan Stanley Smith Barney LLC is named in the sale details, and the shares are identified as acquired through stock-option exercise.

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) lists a proposed sale for Tarang Amin’s account of 47,000 common shares, with an aggregate market value of $4,745,590. The shares are described as acquired from the issuer through exercise of stock options, with cash shown in the transaction details; Morgan Stanley Smith Barney LLC is also named. The issuer’s shares outstanding are listed as 59,007,996.

Key Figures

Proposed sale: 47,000 common shares Aggregate market value: $4,745,590 Issuer shares outstanding: 59,007,996 shares

3 metrics

Proposed sale 47,000 common shares For Tarang Amin’s account

Aggregate market value $4,745,590 Proposed shares

Issuer shares outstanding 59,007,996 shares e.l.f. Beauty, Inc.

Key Terms

Rule 144, Exercise of Stock Options, NYSE

3 terms

Rule 144 regulatory

"definition of “person” in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Exercise of Stock Options financial

"Exercise of Stock Options"

NYSE market

"NYSE"

A large, regulated marketplace where stocks and other securities are listed and traded, acting like a global auction house that matches buyers and sellers and helps determine share prices. It matters to investors because listing and trading there provide liquidity, price discovery, and regulatory oversight—making it easier to buy or sell holdings and giving companies a visible platform that can affect credibility and access to capital.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many e.l.f. Beauty (ELF) shares does Tarang Amin plan to sell?

Tarang Amin’s notice lists a proposed sale of 47,000 common shares with an aggregate market value of $4,745,590.

How were the e.l.f. Beauty (ELF) shares listed for sale acquired?

The shares are described as acquired from e.l.f. Beauty, Inc. through exercise of stock options; the associated payment entry is cash.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/01/2026 - 04:27 PM Accepted by SEC EDGAR 10/01/2026 - 04:26 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001513988
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	e.l.f. Beauty, Inc.
SEC File Number	001-37873
Address of Issuer	601 12th Street, 14th Floor Oakland CALIFORNIA 94607
Phone	5107787787
Name of Person for Whose Account the Securities are To Be Sold	TARANG AMIN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	47000	4745590.00	59007996	10/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2026	Exercise of Stock Options	Issuer			47000	10/01/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	10/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	11/20/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Tarang Amin
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)