e.l.f. Beauty (ELF) files Form 144 for 7,913-share sale via Morgan Stanley

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. reported a Form 144 notice for the proposed sale of 7,913 shares of common stock through Morgan Stanley Smith Barney LLC with an aggregate market value of $1,142,399.81. The filing lists 56,734,903 shares outstanding and an approximate sale date of 09/16/2025 on the NYSE. The shares were acquired as equity compensation: 6,401 Performance Stock Units on 04/21/2025 and 1,512 Restricted Stock Units on 06/01/2025, with payment noted as N/A. The filer indicates no securities sold in the past three months and affirms no undisclosed material adverse information. The notice includes the standard Rule 10b5-1 and attestation language.

Positive

• Full compliance with Rule 144 disclosure by providing acquisition dates, nature of awards, broker details, and expected sale date
• No securities sold in past three months reported, which provides clarity on recent insider trading activity

Negative

• None.

Insights

Securities Analyst

TL;DR

The filing documents an executive or insider-originated sale of equity compensation units totaling 7,913 shares, executed through a national brokerage.

The Form 144 shows the shares stem from recent equity awards (Performance Stock Units and Restricted Stock Units) received on 04/21/2025 and 06/01/2025. The broker is Morgan Stanley Smith Barney LLC and the transaction is scheduled for 09/16/2025. No prior sales in the past three months are reported, and the filer attests to no undisclosed material adverse information. From a securities perspective, this is a routine disclosure required when insiders plan to sell restricted or control securities under Rule 144; it does not, by itself, disclose intent beyond the proposed sale or any changes to company operations.

Corporate Governance Expert

TL;DR

The document is a standard compliance filing signaling an insider sale of recent compensation-related awards, with required attestations present.

The record specifies the nature and dates of acquisition (Performance Stock Units and Restricted Stock Units) and lists aggregate values and outstanding shares, meeting Rule 144 disclosure requirements. The absence of sales in the prior three months and the attestation regarding material information are typical. There are no governance actions, departures, or material corporate events disclosed in this notice.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7913	1142399.81	56734903	09/16/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/21/2025	Performance Stock Units	Issuer			6401	04/21/2025	N/A
Common	06/01/2025	Restricted Stock Units	Issuer			1512	06/01/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does e.l.f. Beauty's (ELF) Form 144 disclose?

The filing discloses a proposed sale of 7,913 common shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $1,142,399.81 and an approximate sale date of 09/16/2025.

Where did the 7,913 shares come from in the ELF Form 144?

The shares were acquired as equity compensation: 6,401 Performance Stock Units on 04/21/2025 and 1,512 Restricted Stock Units on 06/01/2025.

How many ELF shares are outstanding according to the filing?

The filing lists 56,734,903 shares outstanding.

Does the Form 144 indicate prior insider sales for ELF in the last three months?

No. The filing states Nothing to Report for securities sold during the past three months.

Which broker will handle the proposed ELF sale?

The proposed sale is to be handled by Morgan Stanley Smith Barney LLC located at 1 New York Plaza, 8th Floor, New York, NY 10004.