e.l.f. Beauty (NYSE: ELF) director now holds 4,684 shares after RSU grant

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) reported that director Maureen C. Watson received a grant of 1,939 Restricted Stock Units (RSUs) of common stock on 2026-08-20. Each RSU converts into one share upon vesting, and her direct holdings after this award total 4,684 shares, including these RSUs.

Insider Trade Summary

Net Buyer: 1,939 shares

Net Buy 1 txn

Insider Watson Maureen C.

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock, $0.01 par value F1, F2	1,939	$0.00	$0.00

Holdings After Transaction: Common Stock, $0.01 par value — 4,684 shares (Direct)

Footnotes (2)

1. F1. Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.
2. F2. Includes 1,939 RSUs.

Key Figures

RSUs granted: 1,939 shares Shares following transaction: 4,684 shares Transaction price per share: $0.0000 +1 more

4 metrics

RSUs granted 1,939 shares Grant of Restricted Stock Units to director on 2026-08-20

Shares following transaction 4,684 shares Direct holdings after RSU grant, including 1,939 RSUs

Transaction price per share $0.0000 Reported price for RSU grant (compensation award, not market trade)

RSUs included in holdings 1,939 RSUs Footnote states holdings include these RSUs

Key Terms

Restricted Stock Units ("RSUs"), vesting, grant, award, or other acquisition

3 terms

Restricted Stock Units ("RSUs") financial

"Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled"

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

vesting financial

"one (1) share of common stock for each one (1) RSU upon the vesting thereof"

Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.

grant, award, or other acquisition financial

"transaction_code_description": "Grant, award, or other acquisition"

FAQ

What insider transaction did ELF disclose for Maureen C. Watson?

ELF disclosed that director Maureen C. Watson received a grant of 1,939 RSUs of common stock on 2026-08-20, classified as a grant, award, or other acquisition with no cash price per share reported.

How many ELF shares does Maureen C. Watson hold after this Form 4 transaction?

After the reported RSU grant, Maureen C. Watson directly holds 4,684 shares of e.l.f. Beauty, Inc. common stock, and this amount includes the 1,939 RSUs reported in the filing.

What type of security was granted to Maureen C. Watson by ELF?

Maureen C. Watson received Restricted Stock Units (RSUs) tied to ELF common stock. She is entitled to receive one share of common stock for each RSU when the units vest.

Was there a purchase or sale of ELF stock in this Form 4 filing?

No open-market purchase or sale occurred. The Form 4 reports a grant/award acquisition (code A) of 1,939 RSUs to Maureen C. Watson, rather than a buy or sell transaction.

What was the reported price per share for Maureen C. Watson’s RSU grant in ELF?

The RSU grant to Maureen C. Watson was reported with a transaction price per share of $0.0000, consistent with a compensation-related equity award rather than a market purchase.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/21/2026 - 05:40 PM Accepted by SEC EDGAR 08/21/2026 - 05:39 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Watson Maureen C.

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

601 12TH STREET, SUITE 1400

(Street)

OAKLAND CALIFORNIA 94607

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/20/2026		A		1,939(1)	A	$0	4,684(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

2. Includes 1,939 RSUs.

	/s/ Scott K. Milsten, Attorney-in-Fact for Maureen Watson	08/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)