[Form 4] e.l.f. Beauty, Inc. Insider Trading Activity

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) Form 4 disclosure: This filing reports a grant of 1,203 restricted stock units (RSUs) to Maria Ferreras, who is identified as a director of the company. Each RSU converts into one share of common stock upon vesting and the RSUs were reported with a transaction date of 08/21/2025 and zero cash price. After the reported transaction, the filing shows the reporting person beneficially owns 2,024 shares in total, which includes the 1,203 RSUs. The Form 4 was signed by an attorney-in-fact on behalf of Ms. Ferreras and is a routine insider reporting of equity compensation.

Positive

• Grant of 1,203 RSUs disclosed, increasing reported equity alignment between director and shareholders
• Reporting person is a director, and the filing updates beneficial ownership to 2,024 shares including RSUs

Negative

• None.

Insights

Financial Analyst

TL;DR Routine director equity grant of 1,203 RSUs increases reported beneficial ownership to 2,024 shares.

The grant represents equity compensation rather than an open-market purchase or sale. The RSUs are reported at a $0 price because they convert to common shares upon vesting rather than representing a cash transaction. For investors, this is a standard disclosure that updates insider holdings; it does not by itself disclose vesting schedule, dilution impact, or performance conditions.

Corporate Governance Expert

TL;DR Standard Form 4 disclosure documenting director compensation in the form of RSUs; governance implications are routine.

The filing identifies the reporting person as a director and documents an equity-based grant. Such grants are common for board compensation and are typically governed by the company’s equity plan. The form properly discloses the number of RSUs and resulting beneficial ownership but does not provide vesting terms or plan authority within this filing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ferreras Maria

(Last) (First) (Middle)

C/O E.L.F. BEAUTY, INC.

570 10TH STREET

(Street)

OAKLAND CA 94607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.01 par value	08/21/2025		A		1,203(1)	A	$0	2,024(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Grant of Restricted Stock Units ("RSUs"). The reporting person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

2. Includes 1,203 RSUs.

	/s/ Scott K. Milsten, Attorney-in-Fact for Maria Ferreras	08/25/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the Form 4 for ELF report?

The Form 4 reports a grant of 1,203 RSUs to Maria Ferreras with a transaction date of 08/21/2025, and beneficial ownership of 2,024 shares following the grant.

Who is the reporting person on the ELF Form 4?

The reporting person is Maria Ferreras, identified in the filing as a director of e.l.f. Beauty, Inc.

What is the economic effect reported for the RSU grant?

The RSUs were reported with a $0 price because they represent restricted stock units that convert to one share each upon vesting; no cash purchase was reported.

How many shares does the reporting person own after the transaction?

After the transaction the filing shows 2,024 shares beneficially owned, which includes the 1,203 RSUs.

When was the Form 4 signed and filed?

The signature block shows the filing was signed by an attorney-in-fact on behalf of Maria Ferreras on 08/25/2025.