Baillie Gifford & Co (NYSE: ELF) discloses 7.05M-share stake in e.l.f. Beauty

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. had a large shareholder, Baillie Gifford & Co, report its position in an amended Schedule 13G. Baillie Gifford & Co beneficially owned 7,048,752 shares of common stock, representing 11.86% of the class as of June 30, 2026. It held 3,440,755 shares with sole voting power and 7,048,752 shares with sole dispositive power, with no shared voting or dispositive power. The firm reported the holdings in its capacity as an investment adviser, noting that the securities are held on behalf of various investment advisory clients, including funds and institutional accounts.

Key Figures

Beneficial ownership: 7,048,752 shares Percent of class: 11.86% Sole voting power: 3,440,755 shares +4 more

7 metrics

Beneficial ownership 7,048,752 shares Shares of e.l.f. Beauty, Inc. common stock beneficially owned by Baillie Gifford & Co

Percent of class 11.86% Portion of e.l.f. Beauty, Inc. common stock class owned as of June 30, 2026

Sole voting power 3,440,755 shares Shares over which Baillie Gifford & Co has sole power to vote or direct the vote

Shared voting power 0 shares Shares over which Baillie Gifford & Co has shared voting power

Sole dispositive power 7,048,752 shares Shares over which Baillie Gifford & Co has sole power to dispose or direct disposition

Shared dispositive power 0 shares Shares over which Baillie Gifford & Co has shared dispositive power

As-of date 06/30/2026 Date as of which ownership in e.l.f. Beauty, Inc. is reported

Key Terms

beneficially owned, sole voting power, sole dispositive power, investment adviser, +1 more

5 terms

beneficially owned financial

"Amount beneficially owned: 7,048,752"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

sole voting power financial

"Sole power to vote or to direct the vote: 3,440,755"

Sole voting power is the exclusive right to cast votes attached to a shareholder’s stock without needing approval from anyone else. Like holding the only remote control for a TV, it lets that holder decide corporate matters such as board members, mergers, and policy changes, making it important to investors because it concentrates control and can strongly influence a company’s strategy and the value of its shares.

sole dispositive power financial

"Sole power to dispose or to direct the disposition of: 7,048,752"

Sole dispositive power is the exclusive legal authority to decide what happens to a security — for example, whether to sell, transfer, or retain shares — without needing anyone else’s permission. Investors care because it signals who truly controls the economic outcome of an investment: like holding the only key to a safe, the holder can realize gains or losses and may trigger regulatory reporting, insider rules, or influence over corporate ownership.

investment adviser financial

"Securities reported on this as being beneficially owned by Baillie Gifford & Co. are held by Baillie Gifford & Co. and/or one or more of its investment adviser subsidiaries"

An investment adviser is a person or firm that professionally manages money and gives recommendations about buying, selling, or holding investments. Like a financial coach or guide, they have a legal duty to act in a client's best financial interest, so their advice, fees and potential conflicts can directly affect returns and risk — making their role important for investors who want informed, accountable help with portfolios.

Schedule 13G regulatory

"Securities reported on this as being beneficially owned by Baillie Gifford & Co. are held ... on behalf of investment advisory clients"

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 08/04/2026 - 09:06 AM Accepted by SEC EDGAR 08/04/2026 - 09:05 AM Learn about SEC filing dates

FAQ

What percentage of e.l.f. Beauty, Inc. (ELF) does Baillie Gifford & Co own?

Baillie Gifford & Co reported beneficial ownership of 11.86% of e.l.f. Beauty, Inc. common stock. This stake is disclosed in an amended Schedule 13G as of June 30, 2026, reflecting a significant institutional holding in the company.

How many ELF shares are beneficially owned by Baillie Gifford & Co?

Baillie Gifford & Co beneficially owned 7,048,752 shares of e.l.f. Beauty, Inc. common stock. These shares are held for various investment advisory clients, including funds, employee benefit plans, pension funds, and other institutional investors.

What voting power does Baillie Gifford & Co report over ELF shares?

Baillie Gifford & Co reported 3,440,755 ELF shares with sole voting power and 0 with shared voting power. This means it can vote or direct the vote only for a portion of the shares it beneficially owns on behalf of its clients.

What dispositive power does Baillie Gifford & Co have over its ELF holdings?

Baillie Gifford & Co reported sole dispositive power over 7,048,752 ELF shares and 0 shared dispositive power. Sole dispositive power indicates authority to sell or otherwise dispose of these shares for its advisory clients.

In what capacity does Baillie Gifford & Co hold its ELF position?

Baillie Gifford & Co holds its e.l.f. Beauty, Inc. position as an investment adviser. The reported shares are held by Baillie Gifford & Co and/or its adviser subsidiaries on behalf of investment advisory clients, rather than as proprietary holdings.

As of what date are Baillie Gifford & Co’s ELF holdings reported?

The holdings are reported as of June 30, 2026. The amended Schedule 13G, signed on July 28, 2026, reflects Baillie Gifford & Co’s ownership and voting/dispositive powers at that June 30, 2026 measurement date.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 1)

e.l.f. Beauty, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

26856L103

(CUSIP Number)

06/30/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 26856L103

1

Names of Reporting Persons

BAILLIE GIFFORD & CO

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

UNITED KINGDOM

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 3,440,755.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 7,048,752.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

7,048,752.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

11.9 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: e.l.f. Beauty, Inc.
(b)	Address of issuer's principal executive offices: 601 12TH STREET, 601 12TH STREET, OAKLAND, CALIFORNIA, 1400.
Item 2.
(a)	Name of person filing: Baillie Gifford & Co
(b)	Address or principal business office or, if none, residence: 3 Haymarket Square Edinburgh EH3 8RY Scotland UK
(c)	Citizenship: Scotland
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 26856L103
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
	Investment Adviser
Item 4.	Ownership
(a)	Amount beneficially owned: 7,048,752
(b)	Percent of class: 11.86 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 3,440,755
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 7,048,752
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. Securities reported on this Schedule 13G as being beneficially owned by Baillie Gifford & Co. are held by Baillie Gifford & Co. and/or one or more of its investment adviser subsidiaries, which may include Baillie Gifford Overseas Limited, on behalf of investment advisory clients, which may include investment companies registered under the Investment Company Act, employee benefit plans, pension funds or other institutional clients.
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ? 240.14a-11. By signing below I certify that, to the best of my knowledge and belief, the foreign regulatory scheme applicable to Investment Adviser is substantially comparable to the regulatory scheme applicable to the functionally equivalent U.S. institution(s). I also undertake to furnish to the Commission staff, upon request, information that would otherwise be disclosed in a Schedule 13D.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

BAILLIE GIFFORD & CO

Signature:	Grant Meikle
Name/Title:	Regulatory Reporting Manager
Date:	07/28/2026