Jeffrey Hurd sells shares under 10b5-1 (NYSE: EQH) — $574,840 total

Rhea-AI Filing Summary

Jeffrey Hurd reported sales of Common Stock under 10b5-1 instructions. The filing lists a 10b5-1 sale of 9,358 shares for $374,840.30 and a separate 10b5-1 sale of 5,000 shares for $200,000, both dated 04/08/2026. The record also shows an exercise of stock options for 9,358 shares dated 04/15/2026 and restricted stock units of 5,000 dated 02/28/2025.

Key Figures

10b5-1 sale: 9,358 shares Proceeds: $374,840.30 10b5-1 sale: 5,000 shares +3 more

6 metrics

10b5-1 sale 9,358 shares sale dated 04/08/2026

Proceeds $374,840.30 proceeds for 9,358-share sale on 04/08/2026

10b5-1 sale 5,000 shares sale dated 04/08/2026

Proceeds $200,000 proceeds for 5,000-share sale on 04/08/2026

Option exercise 9,358 shares exercise of stock options dated 04/15/2026

Restricted Stock Units 5,000 shares RSUs dated 02/28/2025

Key Terms

10b5-1, Restricted Stock Units, Exercise of Stock Options

3 terms

10b5-1 regulatory

"10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Restricted Stock Units financial

"Restricted Stock Units | Issuer | 5000 | 02/28/2025"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Exercise of Stock Options financial

"Common | 04/15/2026 | Exercise of Stock Options | Issuer | 9358"

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	14358	562977.18	280347841	04/15/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/15/2026	Exercise of Stock Options	Issuer			9358	04/15/2026	Cash
Common	02/28/2025	Restricted Stock Units	Issuer			5000	02/28/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/08/2026	9358	374840.30
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	04/08/2026	5000	200000.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What did Jeffrey Hurd sell according to the Form 144 for EQH?

The Form 144 reports 10b5-1 sales of 9,358 shares for $374,840.30 and 5,000 shares for $200,000, both dated 04/08/2026. These transactions are listed as 10b5-1 sales.

Were any option exercises or RSUs disclosed in the filing for EQH?

Yes. The filing lists an exercise of stock options for 9,358 shares dated 04/15/2026 and restricted stock units of 5,000 dated 02/28/2025.

Do the sales appear to have been pre-planned for EQH insider Jeffrey Hurd?

The transactions are identified as 10b5-1 sales, indicating they were executed under a pre-established trading plan. The filing lists both 10b5-1 sales as dated 04/08/2026.

What cash amounts were reported for the Form 144 sales by Jeffrey Hurd?

The reported proceeds are $374,840.30 for the 9,358-share sale and $200,000 for the 5,000-share sale, both shown in the filing with date 04/08/2026.