EQH COO exercises options and sells 14K shares
Equitable Holdings, Inc. Chief Operating Officer Jeffrey J. Hurd exercised employee stock options and sold shares in a pre-planned transaction.
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Form Type
4
Rhea-AI Filing Summary
Equitable Holdings, Inc. Chief Operating Officer Jeffrey J. Hurd exercised employee stock options and sold shares in a pre-planned transaction. He exercised options for 9,358 shares of common stock at $21.34 per share and then sold a total of 14,358 shares in multiple open-market trades around $40–$41 per share. After these transactions, he directly held 89,403.4032 shares of common stock, and that total includes RSUs. The filing notes that both the option exercise and related sales were executed under a Rule 10b5-1 trading plan adopted by Hurd.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
5 txns
Insider
HURD JEFFREY J
Role
Chief Operating Officer
Sold
14,358 shs ($583K)
Approx. gross sale proceeds
$583K
Approx. exercise cost
$200K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Options (right to buy) | 9,358 | $0.00 | $0.00 |
| Exercise | Common Stock | 9,358 | $21.34 | $200K |
| Sale | Common Stock | 8,309 | $40.61 | $337K |
| Sale | Common Stock | 1,049 | $41.0574 | $43K |
| Sale | Common Stock | 5,000 | $40.4399 | $202K |
Holdings After Transaction:
Employee Stock Options (right to buy) — 37,433 contracts (Direct);
Common Stock — 84,403.4032 shares (Direct)
Footnotes (6)
- F1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
- F2. Total includes RSUs.
- F3. This transaction was executed in multiple trades at prices ranging from $40.0100 to $41.0000. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. This transaction was executed in multiple trades at prices ranging from $41.0400 to $41.0900. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F5. This transaction was executed in multiple trades at prices ranging from $40.0000 to $40.8100. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F6. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Key Figures
Options exercised: 9,358 shares
Exercise price: $21.34 per share
Shares sold total: 14,358 shares
+5 more
8 metrics
Options exercised
9,358 shares
Employee stock options converted into common stock on April 15, 2026
Exercise price
$21.34 per share
Strike price for 9,358 employee stock options
Shares sold total
14,358 shares
Common stock sold in open-market transactions on April 15, 2026
Sale price tranche 1
$40.61 per share
Open-market sale of 8,309 shares of common stock
Sale price tranche 2
$41.0574 per share
Open-market sale of 1,049 shares of common stock
Sale price tranche 3
$40.4399 per share
Open-market sale of 5,000 shares of common stock
Shares held after
89,403.4032 shares
Direct holdings of common stock after transactions, including RSUs
Rule 10b5-1 plan adoption
May 1, 2025
Date COO adopted trading plan governing these transactions
Key Terms
Rule 10b5-1 trading plan, RSUs, weighted average purchase price, 2018 Omnibus Incentive Plan, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
RSUs financial
"Total includes RSUs."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
weighted average purchase price financial
"The price reported above reflects the weighted average purchase price."
The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.
2018 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan"
Rule 16b-3 regulatory
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3."
Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did EQH COO Jeffrey Hurd do in this Form 4 filing?
Jeffrey Hurd exercised employee stock options and sold shares of Equitable Holdings, Inc. common stock. He acquired 9,358 shares through option exercise and sold 14,358 shares in several open-market trades executed under a pre-arranged Rule 10b5-1 trading plan.
At what price did Jeffrey Hurd exercise his Equitable Holdings (EQH) stock options?
Jeffrey Hurd exercised employee stock options covering 9,358 underlying shares at an exercise price of $21.34 per share. These options were granted under the company’s 2018 Omnibus Incentive Plan and had previously vested in installments beginning on March 1, 2019.
Were Jeffrey Hurd’s Equitable Holdings (EQH) trades made under a Rule 10b5-1 plan?
Yes. The Form 4 states that the sale of shares and the related option exercise were effected pursuant to a Rule 10b5-1 trading plan. That trading plan was adopted by Jeffrey Hurd on May 1, 2025, indicating the transactions were pre-scheduled.
What type of equity awards did Jeffrey Hurd exercise in Equitable Holdings (EQH)?
He exercised employee stock options granted under Equitable Holdings’ 2018 Omnibus Incentive Plan. The footnotes state these options were exempt under Rule 16b-3 and vested in three installments beginning on March 1, 2019, before being exercised for 9,358 shares.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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