Equitable COO Hurd sells 14K shares after option exercise
Equitable Holdings, Inc. (EQH) reported that Chief Operating Officer Jeffrey J. Hurd exercised employee stock options for 9,359 shares of common stock at an exercise price of $21.34 per share, fully exhausting this option grant.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Equitable Holdings, Inc. (EQH) reported that Chief Operating Officer Jeffrey J. Hurd exercised employee stock options for 9,359 shares of common stock at an exercise price of $21.34 per share, fully exhausting this option grant. On the same date, he sold 14,359 common shares in multiple open-market transactions at weighted average prices generally between $51.02 and $53.10. All reported option exercises and sales were effected under a Rule 10b5-1 trading plan adopted on May 1, 2025, and the options were originally granted under the company’s 2018 Omnibus Incentive Plan.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
8 txns
Insider
HURD JEFFREY J
Role
Chief Operating Officer
Sold
14,359 shs ($746K)
Approx. gross sale proceeds
$746K
Approx. exercise cost
$200K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Options (right to buy) F1, F8 | 9,359 | $0.00 | $0.00 |
| Exercise | Common Stock F1, F2 | 9,359 | $21.34 | $200K |
| Sale | Common Stock F3, F1, F2 | 4,659 | $51.3858 | $239K |
| Sale | Common Stock F4, F1, F2 | 4,200 | $52.5126 | $221K |
| Sale | Common Stock F5, F1, F2 | 500 | $53.047 | $27K |
| Sale | Common Stock F6, F1, F2 | 2,459 | $51.3874 | $126K |
| Sale | Common Stock F4, F1, F2 | 2,241 | $52.5012 | $118K |
| Sale | Common Stock F7, F1, F2 | 300 | $53.0633 | $16K |
Holdings After Transaction:
Employee Stock Options (right to buy) — 0 contracts (Direct);
Common Stock — 65,019.4132 shares (Direct)
Footnotes (8)
- F1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
- F2. Total includes RSUs.
- F3. This transaction was executed in multiple trades at prices ranging from $51.02 to $51.995. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. This transaction was executed in multiple trades at prices ranging from $52.02 to $53.01. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F5. This transaction was executed in multiple trades at prices ranging from $53.03 to $53.06. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F6. This transaction was executed in multiple trades at prices ranging from $51.02 to $51.89. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F7. This transaction was executed in multiple trades at prices ranging from $53.04 to $53.10. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F8. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Key Figures
Options exercised: 9,359 shares
Option exercise price: $21.34 per share
Shares sold: 14,359 shares
+5 more
8 metrics
Options exercised
9,359 shares
Employee Stock Options for EQH common stock exercised on 2026-08-17
Option exercise price
$21.34 per share
Conversion or exercise price of Employee Stock Options
Shares sold
14,359 shares
Total common shares sold in open-market transactions on 2026-08-17
Sale price example
$51.3858 per share
One weighted average sale price for 4,659 EQH shares
Sale price example
$52.5126 per share
One weighted average sale price for 4,200 EQH shares
Sale price example
$53.0470 per share
One weighted average sale price for 500 EQH shares
Trade price range (low)
$51.02 per share
Lowest price in a disclosed range for one multi-trade sale
Trade price range (high)
$53.10 per share
Highest price in a disclosed range for one multi-trade sale
Key Terms
Rule 10b5-1 trading plan, Employee Stock Options, weighted average purchase price, 2018 Omnibus Incentive Plan, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Options financial
"Employee Stock Options (right to buy)"
Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.
weighted average purchase price financial
"The price reported above reflects the weighted average purchase price."
The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.
2018 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan"
Rule 16b-3 regulatory
"Grant of employee stock option ... exempt under Rule 16b-3."
Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did EQH COO Jeffrey J. Hurd report on this Form 4?
Jeffrey J. Hurd reported exercising 9,359 stock options at $21.34 per share and selling 14,359 common shares of Equitable Holdings, Inc. in multiple open-market trades at weighted average prices generally between $51.02 and $53.10.
Were Jeffrey J. Hurd’s EQH transactions made under a Rule 10b5-1 plan?
Yes. The filing states all reported option exercises and sales were effected under a Rule 10b5-1 trading plan adopted by Jeffrey J. Hurd on May 1, 2025, indicating the trades were pre-arranged rather than timed at his discretion.
How many Equitable Holdings (EQH) options did Jeffrey J. Hurd exercise and at what price?
He exercised 9,359 Employee Stock Options covering Equitable Holdings common stock at an exercise price of $21.34 per share. The options, granted under the 2018 Omnibus Incentive Plan, are now fully exercised with 0 options remaining from this grant.
What is the nature of the EQH stock options referenced in Jeffrey J. Hurd’s Form 4?
The reported options are Employee Stock Options granted under Equitable’s 2018 Omnibus Incentive Plan. A footnote explains the grant was exempt under Rule 16b-3 and that the options vested in three installments beginning March 1, 2019 before being fully exercised.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Accepted by SEC EDGAR
Learn about SEC filing dates