Equitable Holdings (NYSE: EQH) insider sells under 10b5-1 plan, plans additional stock sales

Rhea-AI Filing Summary

EQH insider Jeffrey Hurd filed a notice to sell EQH common stock, including shares from an Exercise of Stock Options dated 08/17/2026 for 9,359 shares and from Restricted Stock Units dated 02/28/2025 for 5,000 shares. The filing also lists recent sales of EQH common stock under a Rule 10b5-1 trading plan on 06/15/2026 and 07/15/2026.

Key Figures

Shares from stock options: 9,359 shares Shares from RSUs: 5,000 shares 10b5-1 sale 07/15/2026 (block 1): 9,358 shares; $457,252.47 +3 more

6 metrics

Shares from stock options 9,359 shares Exercise of Stock Options dated 08/17/2026 referenced for potential sale

Shares from RSUs 5,000 shares Restricted Stock Units dated 02/28/2025 referenced for potential sale

10b5-1 sale 07/15/2026 (block 1) 9,358 shares; $457,252.47 EQH common stock sold under Rule 10b5-1 plan on 07/15/2026

10b5-1 sale 07/15/2026 (block 2) 5,000 shares; $244,329.00 Additional EQH common stock sale under Rule 10b5-1 plan on 07/15/2026

10b5-1 sale 06/15/2026 (block 1) 9,358 shares; $422,118.79 EQH common stock sold under Rule 10b5-1 plan on 06/15/2026

10b5-1 sale 06/15/2026 (block 2) 5,000 shares; $225,574.50 Additional EQH common stock sale under Rule 10b5-1 plan on 06/15/2026

Key Terms

Rule 10b5-1, Exercise of Stock Options, Restricted Stock Units

3 terms

Rule 10b5-1 financial

"10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Exercise of Stock Options financial

"Common | 08/17/2026 | Exercise of Stock Options | Issuer"

Restricted Stock Units financial

"Common | 02/28/2025 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

FAQ

What does EQH's Form 144 filing by Jeffrey Hurd disclose?

The filing discloses that insider Jeffrey Hurd intends to sell EQH common stock, including shares tied to stock options and restricted stock units. It also reports recent Rule 10b5-1 plan sales in June and July 2026.

How many EQH shares are covered by Jeffrey Hurd’s option and RSU entries?

The filing lists 9,359 shares related to an Exercise of Stock Options dated 08/17/2026 and 5,000 shares related to Restricted Stock Units dated 02/28/2025. These figures describe the securities referenced for potential sale.

What EQH share sales did Jeffrey Hurd report for July 15, 2026?

On 07/15/2026, the Form 144 lists two Rule 10b5-1 sales: 9,358 shares of EQH common stock for $457,252.47 and 5,000 shares for $244,329.00. These transactions are reported as part of a pre-arranged trading plan.

What EQH share sales did Jeffrey Hurd report for June 15, 2026?

On 06/15/2026, the filing reports two Rule 10b5-1 sales of EQH common stock: 9,358 shares for $422,118.79 and 5,000 shares for $225,574.50. These are disclosed as sales under an established trading plan.

Are Jeffrey Hurd’s EQH stock sales under a Rule 10b5-1 trading plan?

Yes. The sales section is labeled 10b5-1 Sales for JEFFREY HURD, indicating transactions were made under a Rule 10b5-1 trading plan. This reflects pre-arranged instructions for selling EQH common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/17/2026 - 04:34 PM Accepted by SEC EDGAR 08/17/2026 - 04:33 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	14359	762319.31	273035157	08/17/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/17/2026	Exercise of Stock Options	Issuer			9359	08/17/2026	Cash
Common	02/28/2025	Restricted Stock Units	Issuer			5000	02/28/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	07/15/2026	9358	457252.47
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	07/15/2026	5000	244329.00
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	06/15/2026	9358	422118.79
10b5-1 Sales for JEFFREY HURD 1345 Avenue of the Americas New York NY 10105	Common	06/15/2026	5000	225574.50

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)