Equitable director sells 2,780 shares at $54.35

A director of Equitable Holdings, Inc. sold 2,780 EQH shares at $54.35 and now directly holds 23,685 shares.

Available on EDGAR 09/21/2026 - 04:11 PM EDT Accepted by SEC EDGAR 09/21/2026 - 04:10 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Equitable Holdings, Inc. (EQH) director Bertram L. Scott reported selling 2,780 shares of common stock on September 21, 2026 in a sale described as occurring in the open market or a private transaction. All shares were sold at $54.35 per share, and he now holds 23,685 shares directly. No Rule 10b5-1 trading plan is reported for this transaction.

Insider Trade Summary

Net Seller: 2,780 shares

Net Sell 1 txn

Insider SCOTT BERTRAM L

Role Director

Sold 2,780 shs ($151K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	2,780	$54.35	$151K

Holdings After Transaction: Common Stock — 23,685 shares (Direct)

Footnotes (1)

1. F1. All shares were sold at a price of $54.35, therefore only a single price is reported. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and price at which the transaction was affected.

Key Figures

Shares sold: 2,780 shares Sale price per share: $54.35 per share Shares held after transaction: 23,685 shares

3 metrics

Shares sold 2,780 shares Common stock sold by a director on September 21, 2026

Sale price per share $54.35 per share Price at which all reported shares were sold on September 21, 2026

Shares held after transaction 23,685 shares Director’s direct ownership after the September 21, 2026 sale

Key Terms

Rule 10b5-1 trading plan, open market, private transaction

3 terms

Rule 10b5-1 trading plan regulatory

"No Rule 10b5-1 trading plan is reported for this transaction"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open market market

"described as occurring in the open market or a private transaction"

An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

private transaction market

"sale described as occurring in the open market or a private transaction"

A private transaction is the sale or transfer of securities, assets, or ownership stakes carried out directly between a small number of parties rather than on a public exchange. For investors it matters because these deals are less visible and often less liquid than public trades, so pricing can be harder to verify, the investment can be harder to sell quickly, and buyers or sellers may gain strategic advantages not available in open markets — like negotiated terms similar to a private garage sale versus a crowded marketplace.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction was reported for EQH in this Form 4?

A director of Equitable Holdings, Inc. reported a sale of 2,780 shares of common stock on September 21, 2026 in a transaction described as an open-market or private sale.

At what price were the EQH shares sold by the director?

All reported shares were sold at $54.35 per share. A footnote states that all shares in the transaction were sold at this price, so only a single price is reported for the sale.

How many EQH shares does the director hold after this sale?

Following the reported sale, the director directly holds 23,685 shares of Equitable Holdings, Inc. common stock. This figure reflects the ownership position immediately after the September 21, 2026 transaction.

Was the EQH insider sale made under a Rule 10b5-1 trading plan?

No. The filing indicates that no Rule 10b5-1 trading plan applies to this transaction, and there is no footnote stating that the sale was made pursuant to such a plan.

What type of transaction was reported for the EQH shares?

The Form 4 describes the event as a sale in an open market or private transaction involving non-derivative common stock, with 2,780 shares disposed of at $54.35 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

SCOTT BERTRAM L

(Last) (First) (Middle)

C/O EQUITABLE HOLDINGS, INC.

1345 AVENUE OF THE AMERICAS

(Street)

NEW YORK NEW YORK 10105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/21/2026		S		2,780	D	$54.35(1)	23,685	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. All shares were sold at a price of $54.35, therefore only a single price is reported. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and price at which the transaction was affected.

Remarks:

	Stella Lee as attorney-in-fact for Bertram Scott	09/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)