Equitable director sells 2,780 shares at $54.35
A director of Equitable Holdings, Inc. sold 2,780 EQH shares at $54.35 and now directly holds 23,685 shares.
Rhea-AI Filing Summary
Equitable Holdings, Inc. (EQH) director Bertram L. Scott reported selling 2,780 shares of common stock on September 21, 2026 in a sale described as occurring in the open market or a private transaction. All shares were sold at $54.35 per share, and he now holds 23,685 shares directly. No Rule 10b5-1 trading plan is reported for this transaction.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 2,780 shares
Net Sell
1 txn
Insider
SCOTT BERTRAM L
Role
Director
Sold
2,780 shs ($151K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 2,780 | $54.35 | $151K |
Holdings After Transaction:
Common Stock — 23,685 shares (Direct)
Footnotes (1)
- F1. All shares were sold at a price of $54.35, therefore only a single price is reported. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and price at which the transaction was affected.
Key Figures
Shares sold: 2,780 shares
Sale price per share: $54.35 per share
Shares held after transaction: 23,685 shares
3 metrics
Shares sold
2,780 shares
Common stock sold by a director on September 21, 2026
Sale price per share
$54.35 per share
Price at which all reported shares were sold on September 21, 2026
Shares held after transaction
23,685 shares
Director’s direct ownership after the September 21, 2026 sale
Key Terms
Rule 10b5-1 trading plan, open market, private transaction
3 terms
Rule 10b5-1 trading plan regulatory
"No Rule 10b5-1 trading plan is reported for this transaction"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open market market
"described as occurring in the open market or a private transaction"
An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.
private transaction market
"sale described as occurring in the open market or a private transaction"
A private transaction is the sale or transfer of securities, assets, or ownership stakes carried out directly between a small number of parties rather than on a public exchange. For investors it matters because these deals are less visible and often less liquid than public trades, so pricing can be harder to verify, the investment can be harder to sell quickly, and buyers or sellers may gain strategic advantages not available in open markets — like negotiated terms similar to a private garage sale versus a crowded marketplace.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction was reported for EQH in this Form 4?
A director of Equitable Holdings, Inc. reported a sale of 2,780 shares of common stock on September 21, 2026 in a transaction described as an open-market or private sale.
Was the EQH insider sale made under a Rule 10b5-1 trading plan?
No. The filing indicates that no Rule 10b5-1 trading plan applies to this transaction, and there is no footnote stating that the sale was made pursuant to such a plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
