Equitable COO sells 14,358 shares, exercises options
Equitable Holdings Chief Operating Officer Jeffrey J. Hurd reported both option exercises and share sales of company common stock.
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Form Type
4
Rhea-AI Filing Summary
Equitable Holdings Chief Operating Officer Jeffrey J. Hurd reported both option exercises and share sales of company common stock. On June 15, 2026, he sold 5,000 shares at an average price of $45.1149 and 9,358 shares at $45.1078 in open-market transactions.
On the same date, he exercised employee stock options for 9,358 shares of common stock at a strike price of $21.34 per share under the issuer’s 2018 Omnibus Incentive Plan. Following these transactions, he held approximately 74,748 common shares directly and 18,717 employee stock options. The filing notes these trades were made under a pre-arranged Rule 10b5-1 trading plan.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
4 txns
Insider
HURD JEFFREY J
Role
Chief Operating Officer
Sold
14,358 shs ($648K)
Approx. gross sale proceeds
$648K
Approx. exercise cost
$200K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Options (right to buy) | 9,358 | $0.00 | $0.00 |
| Exercise | Common Stock | 9,358 | $21.34 | $200K |
| Sale | Common Stock | 9,358 | $45.1078 | $422K |
| Sale | Common Stock | 5,000 | $45.1149 | $226K |
Holdings After Transaction:
Employee Stock Options (right to buy) — 18,717 contracts (Direct);
Common Stock — 74,747.5032 shares (Direct)
Footnotes (5)
- F1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
- F2. Total includes RSUs.
- F3. This transaction was executed in multiple trades at prices ranging from $44.79 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F4. This transaction was executed in multiple trades at prices ranging from $44.89 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
- F5. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Key Figures
Shares sold (block 1): 5,000 shares at $45.1149
Shares sold (block 2): 9,358 shares at $45.1078
Net shares sold: 14,358 shares
+5 more
8 metrics
Shares sold (block 1)
5,000 shares at $45.1149
Open-market sale of common stock on June 15, 2026
Shares sold (block 2)
9,358 shares at $45.1078
Second open-market sale on June 15, 2026
Net shares sold
14,358 shares
Net sell shares from transaction summary
Options exercised
9,358 shares at $21.34
Exercise of employee stock options into common stock
Shares held after
74,748 shares
Total common stock directly owned after transactions
Options remaining
18,717 options
Employee stock options outstanding after exercise
Option expiration
March 1, 2028
Expiration date for reported employee stock options
10b5-1 adoption date
May 1, 2025
Date COO adopted Rule 10b5-1 trading plan
Key Terms
Rule 10b5-1 trading plan, Employee Stock Options, RSUs, 2018 Omnibus Incentive Plan, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sale reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Options financial
"Employee Stock Options (right to buy)"
Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.
RSUs financial
"Total includes RSUs."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
2018 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan"
weighted average purchase price financial
"The price reported above reflects the weighted average purchase price."
The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Equitable Holdings (EQH) COO Jeffrey Hurd report in this Form 4?
He reported open-market sales and an option exercise involving Equitable Holdings common stock. The filing shows two sales totaling 14,358 shares and an exercise of 9,358 employee stock options, all dated June 15, 2026, under a pre-arranged Rule 10b5-1 trading plan.
What stock options did the Equitable Holdings (EQH) COO exercise?
He exercised employee stock options covering 9,358 shares of common stock at a $21.34 exercise price. These options were granted under Equitable Holdings’ 2018 Omnibus Incentive Plan and had vested in three installments beginning March 1, 2019, as noted in the Form 4 footnotes.
Were the Equitable Holdings (EQH) COO’s trades made under a Rule 10b5-1 plan?
Yes. The Form 4 states the sale and option exercise were effected under a Rule 10b5-1 trading plan adopted May 1, 2025. Such pre-arranged plans schedule trades in advance, helping separate routine portfolio management from discretionary, market-timed insider transactions.
What does the Form 4 say about RSUs and the COO’s total Equitable (EQH) holdings?
A footnote explains that the total reported common stock holdings include restricted stock units (RSUs). This means the approximately 74,748 shares shown after the transactions reflect both currently owned shares and RSU-based interests credited to the COO within that total figure.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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