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  4. [Form 4] Equitable Holdings, Inc. Insider Trading Activity

Equitable (NYSE: EQH) COO sells 14,358 shares under Rule 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Equitable Holdings Chief Operating Officer Jeffrey J. Hurd reported both option exercises and share sales of company common stock. On June 15, 2026, he sold 5,000 shares at an average price of $45.1149 and 9,358 shares at $45.1078 in open-market transactions.

On the same date, he exercised employee stock options for 9,358 shares of common stock at a strike price of $21.34 per share under the issuer’s 2018 Omnibus Incentive Plan. Following these transactions, he held approximately 74,748 common shares directly and 18,717 employee stock options. The filing notes these trades were made under a pre-arranged Rule 10b5-1 trading plan.

Positive

  • None.

Negative

  • None.
Insider HURD JEFFREY J
Role Chief Operating Officer
Sold 14,358 shs ($648K)
Type Security Shares Price Value
Exercise Employee Stock Options (right to buy) 9,358 $0.00 --
Exercise Common Stock 9,358 $21.34 $200K
Sale Common Stock 9,358 $45.1078 $422K
Sale Common Stock 5,000 $45.1149 $226K
Holdings After Transaction: Employee Stock Options (right to buy) — 18,717 shares (Direct, null); Common Stock — 89,105.503 shares (Direct, null)
Footnotes (1)
  1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. Total includes RSUs. This transaction was executed in multiple trades at prices ranging from $44.79 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $44.89 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Shares sold (block 1) 5,000 shares at $45.1149 Open-market sale of common stock on June 15, 2026
Shares sold (block 2) 9,358 shares at $45.1078 Second open-market sale on June 15, 2026
Net shares sold 14,358 shares Net sell shares from transaction summary
Options exercised 9,358 shares at $21.34 Exercise of employee stock options into common stock
Shares held after 74,748 shares Total common stock directly owned after transactions
Options remaining 18,717 options Employee stock options outstanding after exercise
Option expiration March 1, 2028 Expiration date for reported employee stock options
10b5-1 adoption date May 1, 2025 Date COO adopted Rule 10b5-1 trading plan
Rule 10b5-1 trading plan regulatory
"The sale reported and options exercised ... were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Employee Stock Options financial
"Employee Stock Options (right to buy)"
Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.
RSUs financial
"Total includes RSUs."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
2018 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan"
weighted average purchase price financial
"The price reported above reflects the weighted average purchase price."
The weighted average purchase price is the average cost per share you paid across multiple buys, calculated so larger purchases count more than smaller ones. Imagine buying apples at different prices: the overall price you effectively paid depends on how many apples you bought at each price. Investors use it to measure true cost basis, calculate gains or losses, decide when to sell, and manage taxes and portfolio performance.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
HURD JEFFREY J
(Last)(First)(Middle)
C/O EQUITABLE HOLDINGS, INC.
1345 AVENUE OF THE AMERICAS
(Street)
NEW YORK NEW YORK 10105
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Equitable Holdings, Inc. [ EQH ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Operating Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/15/2026M9,358A(1)$21.3489,105.5032(2)D
Common Stock06/15/2026S9,358D(1)$45.1078(3)79,747.5032(2)D
Common Stock06/15/2026S5,000D(1)$45.1149(4)74,747.5032(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Options (right to buy)$21.3406/15/2026M9,358(1) (5)03/01/2028Common Stock9,358$018,717D
Explanation of Responses:
1. The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.
2. Total includes RSUs.
3. This transaction was executed in multiple trades at prices ranging from $44.79 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
4. This transaction was executed in multiple trades at prices ranging from $44.89 to $45.39. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.
5. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019
Remarks:
/s/ Stella Lee as attorney-in-fact for Jeffrey J. Hurd06/16/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Equitable Holdings (EQH) COO Jeffrey Hurd report in this Form 4?

He reported open-market sales and an option exercise involving Equitable Holdings common stock. The filing shows two sales totaling 14,358 shares and an exercise of 9,358 employee stock options, all dated June 15, 2026, under a pre-arranged Rule 10b5-1 trading plan.

How many Equitable Holdings (EQH) shares did the COO sell and at what prices?

He sold 5,000 shares at an average price of $45.1149 and 9,358 shares at $45.1078. Both transactions were executed in multiple trades, with reported prices representing weighted average sale prices across the individual executions disclosed in the Form 4.

What stock options did the Equitable Holdings (EQH) COO exercise?

He exercised employee stock options covering 9,358 shares of common stock at a $21.34 exercise price. These options were granted under Equitable Holdings’ 2018 Omnibus Incentive Plan and had vested in three installments beginning March 1, 2019, as noted in the Form 4 footnotes.

How many Equitable Holdings (EQH) shares does the COO hold after these transactions?

After the reported trades, he directly holds about 74,748 shares of Equitable Holdings common stock. The Form 4 also indicates remaining holdings of 18,717 employee stock options, providing additional potential future equity exposure beyond the current common share position.

Were the Equitable Holdings (EQH) COO’s trades made under a Rule 10b5-1 plan?

Yes. The Form 4 states the sale and option exercise were effected under a Rule 10b5-1 trading plan adopted May 1, 2025. Such pre-arranged plans schedule trades in advance, helping separate routine portfolio management from discretionary, market-timed insider transactions.

What does the Form 4 say about RSUs and the COO’s total Equitable (EQH) holdings?

A footnote explains that the total reported common stock holdings include restricted stock units (RSUs). This means the approximately 74,748 shares shown after the transactions reflect both currently owned shares and RSU-based interests credited to the COO within that total figure.